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  • September 1989 (Revised July 1992)
  • Case

Pepsi-Cola U.S. Beverages (A)

Responding to changes in Pepsi-Cola's competitive environment, Roger Enrico, president and CEO of PepsiCo Worldwide Beverages, formed a task force to investigate a possible reorganization of Pepsi's domestic soft drink business. The task force recommends reorganizing... View Details
Keywords: Business Organization; Organizational Design; Food and Beverage Industry
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  • April 2021
  • Case

Coca-Cola: Preparing for the Next 100 Years

By: Cynthia A. Montgomery and James Weber
In early 2020, James Quincey, the 14th chair of the 133-year old The Coca-Cola Company, was in the midst of a years-long transformation of Coca-Cola from being the leading carbonated soft drink (CSD) beverage company into a total beverage company. The company’s... View Details
Keywords: Strategy; Diversification; Change Management; Organizational Culture; Environmental Sustainability; Food and Beverage Industry; United States
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  • May 2006 (Revised April 2009)
  • Case

Cola Wars Continue: Coke and Pepsi in 2006

By: David B. Yoffie and Michael Slind
Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their... View Details
Keywords: History; Competitive Strategy; Industry Structures; Growth and Development Strategy; Food and Beverage Industry; United States
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  • January 2002 (Revised January 2004)
  • Case

Cola Wars Continue: Coke and Pepsi in the Twenty-First Century

By: David B. Yoffie and Yusi Wang
Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,... View Details
Keywords: Price; Growth and Development; Brands and Branding; Emerging Markets; Industry Structures; Performance; Competition; Competitive Strategy; Food and Beverage Industry; United States
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  • 16 Jun 2008
  • Research & Ideas

Seven Tips for Managing Price Increases

to price inflation. You must then quantify these shifts and develop product and pricing strategies that balance the need to maintain both profitability and market share. 3. Redefine Value. Customers buying soft View Details
Keywords: by John Quelch
  • 24 Apr 2017
  • Op-Ed

Op-Ed: Courage: The Defining Characteristic of Great Leaders

PepsiCo’s strategy “Performance with Purpose,” that focuses on complementing the company’s core soft drink and snack business with healthy foods and beverages. In 2013, PepsiCo was challenged by activist... View Details
Keywords: by Bill George; Auto; Food & Beverage

    David B. Yoffie

    Professor David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School. A member of the HBS faculty since 1981, Professor Yoffie received his Bachelor's degree summa cum laude and Phi Beta... View Details

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      Rosabeth M. Kanter

      Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

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        Walter A. Friedman

        Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

        Keywords: soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink

          William A. Sahlman

          William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

          Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

          Keywords: soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink

            Ray A. Goldberg

            A native of North Dakota, Dr. Goldberg received his A.B. from Harvard University in 1948, his MBA from the Harvard Graduate School of Business Administration in 1950 and his Ph.D. in Agricultural Economics from the University of Minnesota in 1952.

            ... View Details

            Keywords: soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink; soft drink
            • 18 Jan 2022
            • Research & Ideas

            How Eliminating Non-Competes Could Reshape Tech

            a global soft drink manufacturing and distribution network; that knowledge is spread out among many people at Coca-Cola. He would need access to years of data on marketing efforts, consumption patterns, etc.... View Details
            Keywords: by Kristen Senz; Technology
            • 01 Mar 2024
            • News

            In Harmony

            Kim at Seoul’s government-built Hoehyeon “Citizens’ Apartments.” Opened in 1970, it stands as a reminder of a Korea from a very different era. Like so many South Koreans of a certain age, Michael ByungJu Kim (MBA 1990) lives in a country where the past lingers,... View Details
            Keywords: Julia Hanna; photographs by Jun Michael Park; private equity; fiction; financial crisis; leadership; Korea
            • 14 Jan 2019
            • Op-Ed

            These 4 CEOs Created a New Standard of Leadership

            Group to add healthier products to its lineup. When soft drink sales declined in 2010, shareholders criticized PepsiCo’s execution. Nooyi responded by beefing up PepsiCo’s marketing and strengthening her... View Details
            Keywords: by Bill George; Health; Banking; Food & Beverage; Consumer Products
            • 18 Jun 2018
            • Research & Ideas

            Warning: Scary Warning Labels Work!

            The law, which is still being hashed out in court, requires manufacturers to say sugary drinks can lead to obesity, diabetes, and tooth decay. New research from Harvard Business School suggests that even if San Francisco wins its court... View Details
            Keywords: by Dina Gerdeman; Advertising; Public Relations
            • 11 Mar 2024
            • News

            In Harmony

            Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, my name is Julia Hanna; I’m an associate editor at the HBS Alumni Bulletin. Last November I flew to Seoul, South Korea to interview Michael Kim (MBA 1990) of MBK Partners. Often referred to as one of... View Details
            Keywords: Julia Hanna; photograph by Jun Michael Park

              Charles E. Hires

              Hires invented one of the world’s most popular soft drinks – root beer. He incorporated his company with a capitalization of $300,000, which steadily expanded into millions. He was also a pioneer in the... View Details
              Keywords: Food & Tobacco

                Alfred N. Steele

                Arriving at Pepsi after defecting from an alienating position at Coca-Cola, Steele immediately began a highly involved rehabilitation process at the battered soft drink maker. Steele installed a more... View Details
                Keywords: Food & Tobacco
                • 11 Dec 2017
                • News

                Growing from Within

                including our $1 any size soft drink promotion. Our future also requires that we keep challenging ourselves to improve and innovate and we are excited about the way we are elevating the customer experience... View Details
                Keywords: Dan Morrell; Food Services and Drinking Places; Food Services and Drinking Places

                  Roberto C. Goizueta

                  a marketing coup, Goizueta’s Classic Coke, in 1986, beat out Pepsi to emerge once again as the nation’s best-selling soft drink with 40% of the $38 billion market. Goizueta aggressively expanded Coca-Cola... View Details
                  Keywords: Food & Tobacco