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- Faculty Publications (68)
Show Results For
- All HBS Web
(361)
- People (2)
- News (116)
- Research (173)
- Events (3)
- Multimedia (2)
- Faculty Publications (68)
- 2021
- Working Paper
Accounting for Product Impact in the Interactive Media and Services Industry
By: DG Park, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Product Design; Product Positioning; Society; Product; Environmental Sustainability; Measurement and Metrics; Framework; Corporate Social Responsibility and Impact; Social Media; Technology Industry
Park, DG, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Interactive Media and Services Industry." Harvard Business School Working Paper, No. 21-134, June 2021.
- Web
Social Media Guidelines for Faculty and Staff | About
Social Media Guidelines for Faculty and Staff Faculty and staff members at the School use social media in a variety of capacities, including: related to their roles as member of the HBS community (e.g., a... View Details
- 28 Apr 2014
- Research & Ideas
Football Stars Debate ‘The Social Capital of the Savvy Athlete’
industry. The forum began with a discussion about the marketing power of social media, but quickly evolved into a conversation about race issues in the sports entertainment industry. 'unbelievable Platform'... View Details
- 08 Dec 2020
- Research & Ideas
Why Companies Hunt for Talent on Digital Platforms, Not in Resume Piles
apply, firms can now hop on a platform and pick out talent they think would be an especially good fit for their needs. When Koning and his colleagues set out to learn how many workers were being recruited versus applying for jobs directly, statistics from the 1991... View Details
- 01 Sep 2010
- News
You’ve Been YouTubed
of the old. One of the points we debate in class is whether social media are better at destroying value than creating it. In social media an entity’s size and brand recognition make it more vulnerable to... View Details
- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
In the 2012 US presidential election, the Obama campaign deftly used a Facebook app to register voters and have friends message them to get out the vote. But it was 2016 presidential campaign that really changed social media’s impact on electoral politics. Voters were... View Details
Keywords: by George Riedel
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
As partisan vitriol flies in the final month before the US presidential election, a new study offers insight into the question of why people share political misinformation. Even when a news article would flatter their political party, people tend to expect that sharing... View Details
Keywords: by Avery Forman
- February 2011 (Revised February 2012)
- Case
Online Marketing at Big Skinny
By: Benjamin Edelman and Scott Duke Kominers
Describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. Provides concise introductions to the key features of each... View Details
Keywords: Advertising Campaigns; Digital Marketing; Resource Allocation; Marketing Strategy; Performance Evaluation; Internet and the Web; Retail Industry
Edelman, Benjamin, and Scott Duke Kominers. "Online Marketing at Big Skinny." Harvard Business School Case 911-033, February 2011. (Revised February 2012.) (request a courtesy copy.)
- Career Coach
Philippe Taieb
Philippe (HBS '99) has been a Coach at HBS since 2006. He has been fortunate to work with scores of MBA Students and Alumni having a wide array of backgrounds (e.g. Investment Management, Consulting, Entrepreneurship, General Management, Healthcare, Private Equity,... View Details
- 14 Feb 2014
- Blog Post
Harvard Start-Up Fair Highlights
Last week more than 90 start-ups and 900 students across Harvard filled the Harvard i-lab for the 4th Annual Harvard Start-Up Career Fair. As in previous years, the day was a huge success. With start-ups from Cambridge to Palo Alto in industries ranging from e-commerce... View Details
Keywords: Entrepreneurship
- 14 Aug 2018
- News
Collaborate, But Only Intermittently, According to New Study
- 06 Oct 2014
- Blog Post
Leveraging LinkedIn to Recruit Candidates
It is no surprise that recruiters are turning to social media, and particularly LinkedIn, to source prospective employees. Here are 5 tips for using LinkedIn as part of your recruiting strategy (whether or... View Details
- 15 Aug 2012
- News
The Starbucks of Nightclubs
Amit Goldenberg
Amit Goldenberg is an assistant professor in the Negotiation Organization & Markets unit, an affiliate with Harvard’s
- 05 May 2021
- News
Facebook’s Non-decision on Banning Trump Settles Nothing
- 24 Aug 2013
- News
Ballmer Exit Leaves Microsoft Searching for Hero in PC Slump
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
Harvard Business School’s Executive Education program: the Business of Entertainment, Media, and Sports. “The creative talent brings a unique perspective they have insights that no one else has” Big-name celebrities, including Miami Heat... View Details
- December 2018 (Revised September 2019)
- Case
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice... View Details
Keywords: Digital Marketing; Entertainment; Politics; Activism; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Marketing Communications; Sports; Advertising; Social Media; Apparel and Accessories Industry; Sports Industry; Consumer Products Industry; United States; North America
Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Case 519-046, December 2018. (Revised September 2019.)
- 30 Mar 2018
- News
Alibaba founders bet on US subscription clothing pioneer
- May–June 2023
- Article
A New Approach to Building Your Personal Brand: How to Communicate Your Value
By: Jill Avery and Rachel Greenwald
For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details
Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills
Avery, Jill, and Rachel Greenwald. "A New Approach to Building Your Personal Brand: How to Communicate Your Value." Harvard Business Review 101, no. 3 (May–June 2023): 147–151.