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(5,752)
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- News (1,251)
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Show Results For
- All HBS Web
(5,752)
- People (4)
- News (1,251)
- Research (3,424)
- Events (83)
- Multimedia (188)
- Faculty Publications (2,837)
- Article
Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies
By: John A. Deighton
The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details
Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption
Deighton, John A. "Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies." Journal of Advertising Research 57, no. 4 (December 2017): 357–361.
- November 2019 (Revised January 2020)
- Case
Bayer Crop Science
By: David E. Bell, Damien McLoughlin, Natalie Kindred and James Barnett
In mid-2019, a year after German conglomerate Bayer Group closed its acquisition of U.S.-based seeds giant Monsanto, the leadership of Bayer’s Crop Science division (which absorbed Monsanto) is reflecting on the opportunities ahead. Some observers have questioned... View Details
Keywords: Agribusiness; Research and Development; Innovation and Invention; Innovation Strategy; Mergers and Acquisitions; Consolidation; Customer Value and Value Chain; Change Management; Agriculture and Agribusiness Industry; Technology Industry; United States; Germany
Bell, David E., Damien McLoughlin, Natalie Kindred, and James Barnett. "Bayer Crop Science." Harvard Business School Case 520-055, November 2019. (Revised January 2020.)
- September 1997
- Case
Radiology Management Sciences
Radiology Management Sciences (RMS) analyzes diagnostic imaging claims to help HMOs and insurers control utilization. As industry changes threaten RMS's profitability, the company's founders contemplate two alternative business models. View Details
Corts, Kenneth S., and Grady M. Clouse. "Radiology Management Sciences." Harvard Business School Case 798-009, September 1997.
- Research Summary
Reforming Social Science
By: Max H. Bazerman
Social science research affects all of us. When researchers learned organ donation rates are higher in countries where human organs are automatically available for donation unless you specifically “opt-out” of the system, as opposed to countries like the U.S., where... View Details
- 01 Sep 2011
- News
Science Buddy
Hess Courtesy Sciencebuddies.org After seeing his daughter win a science prize, Ken Hess (MBA ’78), himself a science buff since childhood, wondered how he could help other young people with View Details
- 2017
- Mimeo
Science for Society: Science and Technology Based Social Entrepreneurship
By: Tarun Khanna, Shashank Shah and Kundan Madireddy
This publication is an outcome of the team's research, engagement and interactions with over 25 science and technology-based social enterprises in India. It provides details on the research process, insightful outcomes and innovative impact.
Throughout the... View Details
Throughout the... View Details
Keywords: Social Entrepreneurship; Science-Based Business; Information Technology; Business and Community Relations; India
Khanna, Tarun, Shashank Shah, and Kundan Madireddy. "Science for Society: Science and Technology Based Social Entrepreneurship." Harvard University South Asia Institute, 2017. Mimeo. (This publication is an outcome of a grant from the Tata Trusts.)
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
Summing Up Neuro economics is here to stay, according to a majority of those responding to this month's column. Its promises are too great to ignore. But it may be too early to know whether the promises will be realized in practice. And in the meantime, we stand warned... View Details
Keywords: by Jim Heskett
- August 2022
- Teaching Note
Rocket Science
By: Joshua Schwartzstein and Deepak Malhotra
Teaching Note for HBS Case No. 921-043. View Details
- January 2021 (Revised October 2021)
- Case
Rocket Science
By: Joshua Schwartzstein and Deepak Malhotra
Schwartzstein, Joshua, and Deepak Malhotra. "Rocket Science." Harvard Business School Case 921-043, January 2021. (Revised October 2021.)
- Teaching Interest
Data Science for Managers
- Served as a teaching fellow; assisted MBA students with classroom coding exercises.
- Developed course materials, including new case studies, technical notes, and code notebooks students used to analzye case data.
- Developed interactive web... View Details
The Elasticity of Science
The adjustment costs of science -- getting scientists to study what you want them to -- are very large.
Abstact: This paper identifies the degree to which scientists are willing to change the direction of their work in exchange for resources.... View Details
Abstact: This paper identifies the degree to which scientists are willing to change the direction of their work in exchange for resources.... View Details
- 24 Aug 2017
- Video
Building Businesses around Breakthrough Science
- 04 Jan 2023
- Video
Harvard MS/MBA Engineering Sciences Program
- 01 Sep 2004
- News
Stiletto Science
MIT grad Brian Hughes (MBA ’79) is bringing technology to bear on what may result in a giant step forward for womankind. Imagine, gushed the Austin, Texas, American-Statesman (July 8, 2004), a high-heeled shoe “so cozy you can wear it all day, dance all night, and go... View Details
- 15 Nov 2023
- Video
The Science of Failing Well
- 2016
- Book
Experiences in Liberal Arts and Science Education from America, Europe, and Asia: A Dialogue Across Continents
By: William C. Kirby and Marijk C. van der Wende
This book highlights the experiences of international leaders in liberal arts and science education from around the world as they discuss regional trends and models, with a specific focus on developments in and cooperation with China. Focusing on why this model... View Details
Keywords: International And Comparative Education; Educational Policy And Politics; Science Education; Arts; Global Range; Education; Science
Kirby, William C. and Marijk C. van der Wende, eds. Experiences in Liberal Arts and Science Education from America, Europe, and Asia: A Dialogue Across Continents. New York: Palgrave Macmillan, 2016.
- August 1997
- Case
Orbital Sciences Corporation: ORBCOMM
By: Das Narayandas and John A. Quelch
In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details
Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry
Narayandas, Das, and John A. Quelch. "Orbital Sciences Corporation: ORBCOMM." Harvard Business School Case 598-027, August 1997.