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- All HBS Web
(153)
- News (76)
- Research (53)
- Multimedia (1)
- Faculty Publications (20)
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- October 2017 (Revised October 2022)
- Case
Jumia Nigeria: from Retail to Marketplace (A)
By: Ramon Casadesus-Masanell and Namrata Arora
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystem; Business Ecosystems; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Competitive Strategy; E-commerce; Retail Industry; India; Nigeria; Africa
Casadesus-Masanell, Ramon, and Namrata Arora. "Jumia Nigeria: from Retail to Marketplace (A)." Harvard Business School Case 718-401, October 2017. (Revised October 2022.)
- January 2018
- Supplement
Jumia Nigeria PowerPoint Supplement
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
- January 2018 (Revised March 2019)
- Teaching Note
Jumia Nigeria: from Retail to Marketplace (A) and (B)
By: Ramon Casadesus-Masanell and Karen Elterman
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
- 26 Apr 2023
- In Practice
Is AI Coming for Your Job?
but it did change what mathematical skills became important to organizations and, importantly, how we taught math in schools. It became less important for engineers building rockets at NASA, for example, to solve complex math problems in... View Details
- 18 Apr 2023
- Research & Ideas
The Best Person to Lead Your Company Doesn't Work There—Yet
within their own ranks. “What you really do need is knowledge of that specific industry, whether it's pharmaceutical or manufacturing or hospitality or rocket science.” The findings suggest an active market for CEOs, who are lured to... View Details
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
Few companies in the past few years have rocketed to success faster than Uber, Airbnb, and Etsy, which together have transformed the way we hail a cab, plan a vacation, and shop for handmade gifts, respectively. In a previous HBS Working... View Details
- 06 Oct 2008
- Research & Ideas
Updating a Classic: Writing a Great Business Plan
doing exactly as written, he or she will be sadly disappointed. At the same time, every player has to be somewhat optimistic about the possibility of overcoming inevitable setbacks. I think of ventures as roller coasters, not rocket... View Details
Keywords: by Sean Silverthorne
- 05 Jul 2012
- What Do You Think?
Why Is Trust So Hard to Achieve in Management?
is not rocket science. It should be pretty simple, in fact. Don't create expectations that can't be met; share knowledge; hire, recognize, and fire the right people; be consistent and predictable; and avoid large-scale layoffs as much as... View Details
Keywords: by James Heskett
- 15 Jul 2019
- Book
Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence
results and interact with shareholders,” says Desai, who is also a Harvard Law School professor. “The problem is that people perceive finance to be this difficult building block. I want executives to have more comfort with it and to realize it’s not View Details
Keywords: by Dina Gerdeman
- 16 Aug 2022
- Op-Ed
Now Is the Time for Entrepreneurs to Play Offense
demonstrably bright future ahead. Like the talent point above, C-level executives at companies that were rocket ships at one point find themselves either laid off or disillusioned by their future prospects. That stretch VP of sales? Go... View Details
Keywords: by Jeffrey Bussgang
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
winning. Carrying the hopes and dreams of the disenfranchised on his shoulders, Braddock rocketed through the ranks, until he took on the heavyweight champion of the world. Shirley Temple was the Hollywood darling of the Great Depression,... View Details
Keywords: by Martha Lagace
- 13 Oct 2010
- First Look
First Look: October 13, 2010
Shane Battier, and the Houston Rockets (A). Frances X. Frei and Matthew PerlbergHarvard Business School Case 610-038 As NBA Commissioner David Stern approached the podium, silent anticipation gripped the 4,000 Houston View Details
Keywords: Sean Silverthorne
- 31 May 2016
- HBS Case
Who Owns Space?
be when the politics are working.” Begun in 2009, CCDev has allowed companies like Blue Origin and Elon Musk’s SpaceX to leverage NASA’s funding and expertise in their own rocket and spacecraft development. The multi-phase initiative has... View Details
- 26 Aug 2013
- Lessons from the Classroom
Built for Global Competition from the Start
discussed German incubator Rocket Internet, which clones successful business models and sites like eBay and Groupon around the world. Rocket Internet, a buzz company on campus that has attracted a number of... View Details
- 26 Mar 2008
- Sharpening Your Skills
Sharpening Your Skills: Disaster!
After-action reviews often neglect to address the multiple factors contributing to large-scale organizational failures. How Should Organizations Learn From Failure? Mission to Mars: It Really Is Rocket Science After successive failures to... View Details
- 29 Aug 2024
- Research & Ideas
Shoot for the Stars: What to Know About the Space Economy
when NASA started investing in the commercial space sector in a more concerted way. It created a program called Commercial Orbital Transportation Services (COTS). It spent $500 million to start seeding rocket launch companies to provide a... View Details
- 04 Mar 2014
- Sharpening Your Skills
Sharpening Your Skills: Managing Innovation
R. Lakhani on the keys to managing distributed innovation. What Does Nasa's "faster, Better, Cheaper" Teach About Innovation? Mission to Mars: It Really Is Rocket Science Do the successful Mars missions mean NASA again has the right... View Details
Keywords: Re: Multiple Faculty
- 05 May 2003
- Research & Ideas
What It Takes to Restore Trust in Business
percent of American households owned equities in some form or another. By 2002, the figure for households had rocketed to 49.5 percent. Among single people in 1983, 42 percent held equities, while in 2002, 84 percent did. "This was a... View Details
- 04 Apr 2005
- What Do You Think?
Can an Organization’s “Deep Smarts” Be Preserved?
and retain some of their knowledge. It's not rocket science." Among more specific proposals, Sharon Richmond suggests an antidote to the Violette objection by suggesting that "Rather than relying only on private, one-to-one... View Details
Keywords: by James Heskett
- 05 Mar 2013
- First Look
First Look: March 5
and Alexis BrownellHarvard Business School Case 813-121 Rebeca Minguela hopes to create an arbitrage platform, similar to Rocket Internet, that can bring start-up ideas and opportunities to Spain. However, Blink Booking, her first venture... View Details
Keywords: Sean Silverthorne