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- All HBS Web
(2,499)
- People (7)
- News (227)
- Research (1,872)
- Events (1)
- Multimedia (5)
- Faculty Publications (1,517)
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- July 2013 (Revised January 2014)
- Supplement
Value Retail (B) China: Opportunities for Expansion
By: Arthur I Segel and John H. Vogel, Jr.
After spending two years evaluating China as a potential market for expansion, in 2012, Scott Malkin, Chief Executive of Value Retail, identifies a highly desireable site in Suzhou. Now Malkin must decide if it is the right opportunity to open a village in China. View Details
Segel, Arthur I., and John H. Vogel, Jr. "Value Retail (B) China: Opportunities for Expansion." Harvard Business School Supplement 814-013, July 2013. (Revised January 2014.)
- January 2018 (Revised March 2019)
- Teaching Note
Jumia Nigeria: from Retail to Marketplace (A) and (B)
By: Ramon Casadesus-Masanell and Karen Elterman
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
- July 1994
- Background Note
Retail Expansion Strategies
By: David E. Bell
Describes issues that should be considered by a retailer who is thinking of expanding the number of stores from one or two to many. View Details
Keywords: Growth and Development Strategy; Marketing Strategy; Cognition and Thinking; Expansion; Retail Industry
Bell, David E. "Retail Expansion Strategies." Harvard Business School Background Note 595-005, July 1994.
- February 1987 (Revised July 1987)
- Case
Sears, Roebuck and Co. and the Retail Financial Services Industry (A)
Christiansen, Evelyn T. "Sears, Roebuck and Co. and the Retail Financial Services Industry (A)." Harvard Business School Case 387-138, February 1987. (Revised July 1987.)
- November–December 2022
- Article
The Value of Descriptive Analytics: Evidence from Online Retailers
By: Ron Berman and Ayelet Israeli
Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an... View Details
Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Difference-in-differences; Martech; Internet and the Web; Analytics and Data Science; Performance; Marketing; Retail Industry
Berman, Ron, and Ayelet Israeli. "The Value of Descriptive Analytics: Evidence from Online Retailers." Marketing Science 41, no. 6 (November–December 2022): 1074–1096.
- 2021
- Working Paper
The Value of Descriptive Analytics: Evidence from Online Retailers
By: Ron Berman and Ayelet Israeli
Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an... View Details
Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Difference-in-differences; Martech; Internet and the Web; Analytics and Data Science; Performance; Retail Industry
Berman, Ron, and Ayelet Israeli. "The Value of Descriptive Analytics: Evidence from Online Retailers." Harvard Business School Working Paper, No. 21-067, November 2020. (Revised December 2021. Accepted at Marketing Science.)
- 2009
- Working Paper
Crafting Integrated Multichannel Retailing Strategies
Multichannel retailing is the set of activities involved in selling merchandise or services to consumers through more than one channel. Multichannel retailers dominate today's retail landscape. While there are many benefits of operating multiple channels, these... View Details
Keywords: Marketing Channels; Marketing Strategy; Distribution Channels; Sales; Integration; Retail Industry
Zhang, Jie, Paul Farris, John Irvin, Tarun Kushwaha, Thomas J. Steenburgh, and Barton Weitz. "Crafting Integrated Multichannel Retailing Strategies." Harvard Business School Working Paper, No. 09-125, April 2009. (Revised January 2010.)
- Article
Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers
By: Alberto Cavallo
Online prices are increasingly used for measurement and research applications, yet little is known about their relation to prices in physical stores, where most retail transactions occur. I conduct the first large-scale comparison of prices simultaneously collected... View Details
Keywords: Online Prices; Offline Prices; Multi-channel Retailers; Price; Internet and the Web; Measurement and Metrics; Retail Industry
Cavallo, Alberto. "Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers." American Economic Review 107, no. 1 (January 2017): 283–303.
- November 2012 (Revised July 2013)
- Supplement
The Great East Japan Earthquake (B): Fast Retailing Group's Response
By: Hirotaka Takeuchi, Kenichi Nonomura, Dena Neuenschwander, Meghan Ricci, David Roth, Kate Schoch and Sergey Vartanov
A few hours after the earthquake hit on March 11, 2011, CEO Tadashi Yanai of Fast Retailing was eating sushi at a restaurant near his office. He was confident that his store managers would be able to decide for themselves the best action to take in the midst of this... View Details
Keywords: Japan; Earthquake; Fast Retailing Group; Decisions; Natural Disasters; Crisis Management; Retail Industry; Japan
Takeuchi, Hirotaka, Kenichi Nonomura, Dena Neuenschwander, Meghan Ricci, David Roth, Kate Schoch, and Sergey Vartanov. "The Great East Japan Earthquake (B): Fast Retailing Group's Response." Harvard Business School Supplement 713-439, November 2012. (Revised July 2013.)
- April 2011 (Revised October 2012)
- Case
Fast Retailing Group
By: Hirotaka Takeuchi
On January 1, 2011, Tadashi Yanai, the CEO of Fast Retailing Group (FR), sent his annual New Year's message to everyone in the company. The message, entitled "Change or Die," declared that FR - which included UNIQLO, Theory, Comptoir des Cotonniers, Princesse tam.tam... View Details
Takeuchi, Hirotaka. "Fast Retailing Group." Harvard Business School Case 711-496, April 2011. (Revised October 2012.)
- April 1987 (Revised August 1987)
- Case
Sears, Roebuck and Co. and the Retail Financial Services Industry (B)
Christiansen, Evelyn T. "Sears, Roebuck and Co. and the Retail Financial Services Industry (B)." Harvard Business School Case 387-182, April 1987. (Revised August 1987.)
- June 1993 (Revised September 1993)
- Case
Retail in Mexico 1993
By: David B. Yoffie and Charles McHugh LaFollette
In the wake of NAFTA, U.S. retail firms begin to see Mexico as an attractive market for international expansion. This case examines the structure of Mexico's volume retail (grocery, discount, warehouse club, hypermarket) industry, the joint ventures between U.S. and... View Details
Keywords: Expansion; Global Strategy; Joint Ventures; Industry Structures; Trade; Retail Industry; United States; Mexico
Yoffie, David B., and Charles McHugh LaFollette. "Retail in Mexico 1993." Harvard Business School Case 793-144, June 1993. (Revised September 1993.)
- September 1997 (Revised March 1998)
- Background Note
Automobile Retailing in the U.S.
By: V. Kasturi Rangan and Marie Bell
In the mid-1990s, the U.S. automobile retailing industry is on the brink of profound change. This case traces the drivers of change, the history of the industry, and potential distribution systems of the future. View Details
Rangan, V. Kasturi, and Marie Bell. "Automobile Retailing in the U.S." Harvard Business School Background Note 598-014, September 1997. (Revised March 1998.)
- July 1994 (Revised May 1995)
- Background Note
Note on Retail Economics
By: David E. Bell
Reviews some elementary statistics on financial ratios that are commonly used to evaluate retailing companies. View Details
Bell, David E. "Note on Retail Economics." Harvard Business School Background Note 595-006, July 1994. (Revised May 1995.)
- July 1994
- Background Note
Note on Retail Organizations
By: David E. Bell
Describes a typical organizational structure for retailers and discusses duties of various individuals such as buyer, category manager, etc. View Details
Bell, David E. "Note on Retail Organizations." Harvard Business School Background Note 595-009, July 1994.
- October 2017 (Revised September 2018)
- Supplement
Jumia Nigeria: from Retail to Marketplace (B)
By: Ramon Casadesus-Masanell and Namrata Arora
This follow up case study explores the ramifications of Jumia's decision to move from a retail-led to a markplace business model for its e-commerce platform. The case visits the company's successes as well as its many failures when adopting this vendor-led strategy. ... View Details
Keywords: Retail; Marketplace; Inventory; Funding; Business Ecosystems; Business Ecosystem; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Retail Industry; India; Nigeria; Africa
Casadesus-Masanell, Ramon, and Namrata Arora. "Jumia Nigeria: from Retail to Marketplace (B)." Harvard Business School Supplement 718-432, October 2017. (Revised September 2018.)
- January 2021
- Supplement
E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Online Channel; Retail; Retail Analytics; Retailing Industry; Data; Data Sharing; Ecommerce; Assortment Optimization; Assortment Planning; Analytics and Data Science; Retention; Retail Industry; Retail Industry; United States
- November 2003 (Revised May 2005)
- Case
Beverly Stern: Retail Executive
By: H. Kent Bowen and Alison Berkley Wagonfeld
Beverly Stern has been a successful operating manager in three prominent retail chains: GAP, Pottery Barn, and Williams-Sonoma. Stern's last job at a start-up did not meet her expectations, and she must now decide what to do next. She has an offer to start a new retail... View Details
Keywords: Personal Development and Career; Experience and Expertise; Personal Characteristics; Jobs and Positions; Decisions; Retail Industry
Bowen, H. Kent, and Alison Berkley Wagonfeld. "Beverly Stern: Retail Executive." Harvard Business School Case 604-018, November 2003. (Revised May 2005.)
- April 2009 (Revised December 2015)
- Case
Dot.com: Online Pet Retailing
By: Tom Nicholas and David Chen
From 1995 to 1999, the U.S. experienced a period of tremendous growth in its information technology (IT) sector. The IT industry, although it accounted for less than 10% of the U.S. economy's total output, contributed disproportionately to economic growth. One market... View Details
Keywords: Entrepreneurship; Price Bubble; Growth and Development Strategy; Failure; Competitive Strategy; Online Technology; Retail Industry
Nicholas, Tom, and David Chen. "Dot.com: Online Pet Retailing." Harvard Business School Case 809-117, April 2009. (Revised December 2015.)