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  • December 2009
  • Teaching Note

TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
Teaching Note for 4065. View Details
Keywords: Market Research; Consumer Marketing; Brands; Research; Marketing Channels; Brands and Branding
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  • Winter 2015
  • Article

When One Size Doesn't Fit All: Evolving Directions in the Research and Practice of Enterprise Risk Management

By: Anette Mikes and Robert S. Kaplan
Enterprise risk management (ERM) has become a crucial component of contemporary corporate governance reforms, with an abundance of principles, guidelines, and standards. This paper portrays ERM as an evolving discipline and presents empirical findings on its current... View Details
Keywords: Contingency Theory; Grounded Research; Risk Management; Customization and Personalization
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  • Research Summary

Research Interests

Research interests include: governance of closely-held firms; legal aspects of entrepreneurship; and legal aspects of management. View Details
  • Research Summary

Research

This webpage is under construction. In the meantime, please consult http://bklaus.net/. View Details
  • December 2009
  • Supplement

TruEarth Healthy Foods: Market Research for a New Product Introduction, Student Spreadsheet (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
Keywords: Market Research; Consumer Marketing; Brands; Research; Marketing; Product Launch; Brands and Branding
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  • Research Summary

Research Overview

Eddie Riedl's research focuses on two primary topics: fair value accounting, and international accounting settings. 

Regarding fair value accounting, his research examines both the critical reporting choices that managers make, as well as... View Details

  • Research Summary

Research overview

My research is principally focused on very recent contemporary history that relates to issues of current concern, with a continuing emphasis on the international petroleum industry. I am particularly interested in themes such as energy and the environment, resource... View Details

  • August 1991
  • Background Note

Marketing Research

Summarizes and synthesizes materials in the following notes: Marketing Situation Assessment, Marketing Research: An Overview of Research Methods, and Research Methods in Marketing: Survey Research. View Details
Keywords: Marketing
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  • Research Summary

Research Summary

By: Ranjay Gulati
My research has focused on interorganizational relationships, with an emphasis on interfirm strategic alliances, which include voluntary exchange or co-development of products, technologies, or services between firms.  I examine the factors that influence the... View Details
  • Research Summary

Research

By: David S. Scharfstein

Banking, financial distress, risk management, corporate investment, private equity.

 View Details
  • Research Summary

Current research

Professor Pomeranz's research is situated at the intersection of development economics and public finance. Her current work focuses in particular on corporate taxation and public procurement, the two key ways in which government finance affects firms and entrepreneurs.... View Details
  • Research Summary

Current Research

 

I am interested in research on various topics in retail operations and supply chain management, including inventory management, product variety, distribution logistics, financial performance of retailers, and linking operational performance to... View Details

  • Research Summary

Research Interests

Research interests are focused on issues of innovation and productivity as they relate to improved outcomes in biotechnology and pharmaceutical R and D. These span topics from decision-making, organizational structure and communication, to the development of novel... View Details

  • Research Summary

Research overview

The growth of consumer review websites over the past decade has revolutionized the way in which consumers learn about product quality. The centrality of information to consumer welfare has also been underscored in public policy debates, where quality disclosure has... View Details
  • Research Summary

Research Focus

By: Anita Elberse
My research focuses on "creative industries," defined as industries that supply goods that we commonly associate with artistic, cultural, or entertainment value -- including book and magazine publishing, film, music, television, video games, the performing... View Details
  • Research Summary

Research Summaries

Sameer's research examines the dynamics of social networks inside organizations and their consequences for individual attainment and organizational success.  His research encompasses three broad streams of activity.


Social Capital... View Details

  • Research Summary

Research overview

By: Julie Battilana

How can actors – be they individuals or organizations – diverge from deeply-seated norms and develop new ones, when their beliefs and actions are shaped by these very norms? This question lies at the heart of Professor Battilana’s research. To address it, she... View Details

  • Research Summary

Current Research

By: Leslie K. John

Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

Professor John’s work has been published in leading... View Details

  • Research Summary

Research Overview

Globalization and innovation are two key forces that will shape individual and business success in the 21st century. To thrive, individuals and organizations must collaborate effectively across cultural lines to solve pressing business problems and develop new products... View Details
  • Research Summary

Research Interests

Faaiza’s research focuses on how organizations learn and innovate under novel/uncertain circumstances. Organizational design, organizational sociology, strategic planning, knowledge management, and self-organizing teams are areas of special interest to Faaiza. View Details

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