Publications

April 1988 (Revised April 1991)
Case

Boeing 767: From Concept to Production (A)

By: David A. Garvin

Describes the evolution of the Boeing 767 from the conception of the project to the start of manufacturing. Shows how the company manages an enormously complex and risky project and introduces students to a variety of estimating and management tools. The decision issue... View Details

Keywords: Production; Product Design; Product Development; Decisions; Risk and Uncertainty; Risk Management; Management Analysis, Tools, and Techniques; Air Transportation Industry; Manufacturing Industry

15 Mar 2019
News

‘I want to make it felt’

09 Dec 2019
News

Winning the SMB deposit game: How technology leads the charge

07 May 2014
Video

Maureen Harrington - Making A Difference

06 Jun 2018
Video

Jayon Wang, Blavatnik Fellow 2018-2019

July 2005 (Revised April 2006)
Case

Idea Village (A)

By: Joseph B. Lassiter III and Dan Heath

Andy Khubani, the CEO of Idea Village, a company that markets to consumers via direct-response TV ads, must decide whether to launch a campaign touting a hair removal product for women. Explains the direct-response industry and contrasts its methodology with... View Details

Keywords: Marketing Channels; Gender; Consumer Products Industry

Awards

Massachusetts Women's Political Caucus. Dolores L. Mitchell Lifetime Achievement Award

By: Rosabeth M. Kanter

Given the 2011 Lifetime Achievement Award by the Massachusetts Women's Political Caucus for her work on removing barriers to women's inclusion in the corporate and public worlds and for personal service as advisor to Governors and other public officials on economic... View Details

17 Aug 2021
Op-Ed

Dispensing Justice: The Case for Legalizing Cannabis Nationally

Last month, US Senate Majority Leader Charles Schumer and senators Cory Booker and Ron Wyden introduced draft legislation to legalize cannabis federally. Some commentators say that by expunging federal, nonviolent marijuana offenses from criminal records, the proposed... View Details

Keywords: by Ashish Nanda and Tabatha Robinson

18 Nov 2019
Video

Alberto Grimoldi

Alberto Grimoldi, President of the Argentina-based apparel and footwear company Grimoldi, describes improving the image of his company by removing the name "Grimoldi" from their products, and using... View Details

23 Apr 2019
Video

X-Cor Therapeutics Final Pitch New Venture Competition 2019 Alumni Track

March 2012 (Revised January 2013)
Case

Boston Children's Hospital: Measuring Patient Costs

By: Robert S. Kaplan, Mary L. Witkowski and Jessica A. Hohman

The case describes two pilot projects on applying activity-based costing to measuring the cost of treating patients. It presents process maps and financial data relating to the processes used during (1) an office visit to a plastic surgeon for three different diagnoses... View Details

Keywords: Health Care; Time-Driven Activity-Based Costing; Costing; Hospitals; Activity Based Costing and Management; Mathematical Methods; Health Industry

August 2024
Background Note

Mitigating Climate Change with Machine Learning

By: Michael W. Toffel, Kelsey Carter, Amy Chambers, Avery Park and Susan Pinckney

This note highlights how machine learning is being used to decarbonize (reduce GHG emissions) several key sectors including electricity, transportation, building, industrial processes, and agriculture -- and how machine learning is being used to accelerate efforts to... View Details

Keywords: Climate; Artificial Intelligence; Adaptation; Climate Change; AI and Machine Learning; Innovation and Invention

Summer 2013
Article

Where Implementation Breaks Down: Why Can't Companies Get the Job Done?

By: David A. Garvin

A great plan for the future isn't so great if you can't execute it properly. Conceiving a project or initiative demands different approaches and skills than acting on it and following through. Here's a guide to removing the roadblocks on the path toward effective... View Details

Keywords: Implementation; EXECUTIVE Ability (Management); Management Practices and Processes; Performance Effectiveness; Management Skills