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- Faculty Publications (1)
Show Results For
- All HBS Web (59)
- Faculty Publications (1)
- 01 Oct 2001
- News
Jeffery E. Sagansky: That's Entertainment
For most of the past 25 years, Jeff Sagansky has followed the same ritual every morning. He gets up early and pores over the previous day's Nielsen ratings, those omnipotent numbers that detail who's watching what on television from dawn... View Details
- 24 Jun 2016
- Op-Ed
Why Brexit is a Big Deal
camp offered nothing except the status quo. Anyone watching the national UK television debate on Tuesday could compare the hope and passion of the Leave campaign, led by former London mayor Boris Johnson, with the plodding, half-hearted... View Details
Keywords: by John Quelch
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game to learn if they aspire to... View Details
Keywords: by Peter K. Jacobs
- 28 May 2019
- News
What I Do: Gordon Medenica (MBA 1979)
state agency. “Mega Millions is run as a consortium by 11 member states: Georgia oversees the televised drawings, for example, while Virginia handles the money transfers between states, based on where the winner lives. That’s carried over... View Details
- 01 Feb 1998
- News
Running Up the Score
because of the size and makeup of the audience it attracts." Of Fox's television contract with the NFL, Steve Greyser notes, "While many people thought Fox overpaid for its NFL rights, in reality it was a... View Details
Keywords: Garry Emmons
- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
into an increasingly innovative media company, with an emphasis on original programming, reality television, sports, music, and news. Conde has also implemented an aggressive multiplatform digital strategy to reach tech-savvy consumers... View Details
- 01 Mar 2015
- News
In My Humble Opinion: Leonard Dick (MBA 1990)
An Emmy Award–winning television writer, Leonard Dick (MBA 1990) started out by taking a sitcom writing class at the UCLA Extension School while working as a senior business planner at Walt Disney Studios. Now an executive producer for... View Details
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
watching television can deliver higher than expected audiences at lower cost-per-thousand impressions. Brands with deep pockets may be able to negotiate favorable advertising rates and lock them in for several years. If you have to cut... View Details
Keywords: by John Quelch
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
watched quietly as the finalists defended earth from pixelated aliens on their television screens. “‘Fweep, fweep, fweep,’ went the lasers. ’Krch, krch, krch,’ went the doomed invaders,” the Associated Press reported from one of the... View Details
- 04 Oct 2004
- What Do You Think?
Does Speed Trump Intellectual Property?
the advent of the fall television season, replete with new reality TV shows, producers are presenting us with an interesting case example of speed as a competitive strategy. One specific case in point is... View Details
Keywords: by James Heskett
- Web
Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
School. An Analysis of the Possible Effects of Subscription Television on the Business World , 1957 Dirck Barhydt; Robert H. Clement; Robert P. Hauptfuhrer; Dan W. Lufkin; Chester K. Reichert, Jr.; Donald A. Roach; Bruno H.M.B. Roux de... View Details
- Web
Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
School. An Analysis of the Possible Effects of Subscription Television on the Business World , 1957 Dirck Barhydt; Robert H. Clement; Robert P. Hauptfuhrer; Dan W. Lufkin; Chester K. Reichert, Jr.; Donald A. Roach; Bruno H.M.B. Roux de... View Details
- 01 Dec 2021
- What Do You Think?
How Will the Metaverse Affect Productivity?
company’s well-publicized problems. After all, Google can now provide an Oxford dictionary definition of the Metaverse as “a virtual reality space in which users can interact with a computer-generated environment and other users.” It has... View Details
Keywords: by James Heskett
- 01 Sep 2010
- News
Leslie Gold
ratings boost and launching a career that has seen a variety of radio gigs, including on Sirius, and many appearances on national television (such as Larry King Live and Nightline) and in print media (including Playboy, Glamour, and the... View Details
- 01 Sep 2003
- News
Globalization Revisited
today, Levitt’s article caused a minor sensation when it first appeared. Apart from its insightful specifics, its language (“globalization” was a novel term) and expansive vision offered a hopeful alternative to the grim reality of a... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
programming, so you have to give me your attention. The reality is that you don’t have to give me your attention anymore. I have to earn it. What makes CP+B different? We don’t think of ourselves as an advertising agency in the typical... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
games themselves. Then mix in the strong support of global brands and count the extensive television coverage (over 5,500 hours in this country alone) and record audiences that have tuned in during the initial broadcasts from London, and... View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
elsewhere." Going forward, he predicted, as the television screen and computer monitor converge into one "box," the banner ads that dominate the Web—but do little to engage the attention of consumers—will disappear. Another... View Details
Keywords: by James E. Aisner
- 15 Jun 2020
- Blog Post
Black MBA Students Pen Letters to the HBS Community: Letter 1/5
all types expect Black people to continue to peacefully endure messages like the above and televised murders like those in recent weeks – without any meaningful change taking place. 3. I am angry that this is at least the tenth time I’ve... View Details
- 01 Jun 2015
- News
Screen Grab
five-minute video on your smartphone while waiting in line at the post office or riding the bus to school? No friction at all. This new reality has not gone unnoticed at traditional networks like the Disney/ABC View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment