product launch - Publications - Faculty & Research

challenging part? It’s been a joy to chart the direction of a new commercial venture. Starting from the business equivalent of tabula rasa has been extremely invigorating. Some would say launching an entertainment View Details

Keywords: Robert Bochnak

01 Sep 2023
News

Money Does Grow on (Family) Trees

For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details

Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information

16 Apr 2024
News

Netflix Enters Its Dan Lin (MBA 1999) Era

Dan Lin arrives at the Netflix's AVATAR: THE LAST AIRBENDER World Premiere held at the Egyptian Theatre in Los Angeles, CA on Thursday, February 15, 2024. (Photo By Sthanlee B. Mirador/Sipa USA)(Sipa via AP Images) The Hollywood Reporter recently published a profile of... View Details

02 Nov 2023
News

Seeding Startups

Shirish Nadkarni (MBA 1987) was the director of product planning for Microsoft’s MSN when he decided he was ready to become an entrepreneur. He had recently led the growing internet portal’s 1997 acquisition of Hotmail, the first free, web-based email solution, and the... View Details

Keywords: April White

01 Jun 2023
News

Pet Project

than children—she started to think more seriously about the value proposition. Spies teamed up with Christine Busaba (MBA 2019) to launch Maev in March 2020 as a direct-to-consumer (DTC) raw dog food company. Business has tripled every... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

01 Jun 2024
News

Quantum Leap

“This is the first new kind of computer in 75 years,” says John Levy (MBA 1979), CEO of the quantum computing startup SEEQC. “And we’re building it on a chip!” Strolling through his company’s design and testing facility in Elmsford, New York, Levy looks less like a... View Details

Keywords: Alexander Gelfand; photographed by Chris Sorensen; quantum computing; innovation; leadership; Computer and Electronic Product Manufacturing; Manufacturing

01 Sep 2023
News

Action Plan: In Context

Sara Jane Ho (MBA 2012) knows that many people think of etiquette as outdated, nothing more than “stuffy, stuffy old manners.” She has made a career—and now a Netflix series, Mind Your Manners—out of updating this old-fashioned perspective. “I see etiquette as the... View Details

Keywords: April White; communication; manners; business; entrepreneurship; China; human behavior

20 Oct 2023
News

Highlights from the Fall 2023 Alumni Board Meeting

On the evening of Wednesday, October 11, Alumni Board members joined with current HBS students in the Spangler Center for "A Conversation about Life Lessons", which was led by Leslie Perlow, the Konosuke Matsushita Professor of Leadership. This October, more than 75... View Details

06 Jul 2023
News

Lessons from Major League Baseball's Game-Changing Innovations

outcomes have changed a lot. A couple things have happened. There's been a lot more technology that's been introduced to the sport from a performance standpoint. And those of you that watch the game, things like StatCast, which now shows the swing path of the bat, the... View Details

01 Mar 2024
News

In Harmony

October 2023, news broke that filming of the book would begin in fall 2024, backed by Anonymous Content, the US production company behind Spotlight and The Revenant, and Korea’s Anthology Studios. Deeply personal and highly... View Details

Keywords: Julia Hanna; photographs by Jun Michael Park; private equity; fiction; financial crisis; leadership; Korea

Publications

Publications

Show Results For

Show Results For

Are you looking for?

A Refresher on Marketing Myopia

Using research to solve real world problems

More-Experienced Entrepreneurs Have Bigger Deadline Problems

The Price of Wall Street’s Power

Something for the weekend

Google Wave Decision Shows Strong Innovation Management

The Apple Watch: The next big thing or living on borrowed time?

Be a disruptor to avoid disruption

New Harvard Business School program expands on marketing case studies of Jay-Z, Lady Gaga

Lessons I learned from Japan

The First Five Years: Brooke Biederman (MBA 2019)