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Show Results For
- All HBS Web
(4,364)
- People (16)
- News (752)
- Research (2,794)
- Events (22)
- Multimedia (37)
- Faculty Publications (1,725)
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- 2021
- Working Paper
First Law of Motion: Influencer Video Advertising on TikTok
By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details
Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology
Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. "First Law of Motion: Influencer Video Advertising on TikTok." Working Paper, March 2021.
- August 1993
- Background Note
Six Principles of Successful Persuasion
By: Nitin Nohria
Describes some of the key principles that managers must follow in order to successfully persuade their organization of their vision for change. View Details
Nohria, Nitin. "Six Principles of Successful Persuasion." Harvard Business School Background Note 494-037, August 1993.
- 04 Jun 2019
- Working Paper Summaries
Political Influence and Merger Antitrust Reviews
- February 1994 (Revised May 1994)
- Background Note
Exercising Influence
By: Linda A. Hill
Provides a framework for understanding the exercise of interpersonal influence in organizations. Describes some of the "myths and realities" of management that new managers discover--specifically, that managers are dependent on a complex network of relationships to get... View Details
Keywords: Power and Influence
Hill, Linda A. "Exercising Influence." Harvard Business School Background Note 494-080, February 1994. (Revised May 1994.)
- May 1987
- Background Note
Influence Tactics
Defines and describes the major categories of influence tactics and indicates some of the conditions under which they are effective. View Details
Jick, Todd D. "Influence Tactics." Harvard Business School Background Note 487-087, May 1987.
- 2024
- Working Paper
Priors, Experiments, Learning and Persuasion in (Bayesian) Entrepreneurial Finance
By: Ramana Nanda
At the heart of entrepreneurial finance lies a persuasion challenge: regardless of
the strength of an entrepreneur’s belief in the potential of their idea, they typically
need to convince investors to provide the financial capital required for its... View Details
Keywords: Entrepreneurial Finance; Business Startups; Communication Intention and Meaning; Prejudice and Bias
Nanda, Ramana. "Priors, Experiments, Learning and Persuasion in (Bayesian) Entrepreneurial Finance." Harvard Business School Working Paper, No. 25-020, October 2024.
- Summer 2019
- Article
The Political Influence of Voters' Interests on SEC Enforcement
By: Jonas Heese
I examine whether political influence as a response to voters’ interest in employment levels is reflected in the enforcement actions of the Securities and Exchange Commission (SEC). I find that large employers are less likely to experience SEC enforcement actions.... View Details
Keywords: SEC Enforcement; Government Preferences; Voters' Interests; Political Influence; Employment; Public Opinion; Government Administration; Governance Compliance; Political Elections
Heese, Jonas. "The Political Influence of Voters' Interests on SEC Enforcement." Contemporary Accounting Research 36, no. 2 (Summer 2019): 869–903.
- November – December 2011
- Article
Explaining Influence Rents: The Case for an Institutions-Based View of Strategy
By: Gautam Ahuja and Sai Yayavaram
Research in strategy has identified and tried to explain four types of rents: monopolistic rents, efficiency rents, quasi rents, and Schumpeterian rents. Building on previous work on political and institutional strategies, we add a fifth type of rent: influence rents.... View Details
Keywords: Institutions; Influence Rents; Generic Strategies; Strategy; Organizations; Renting or Rental; Economics
Ahuja, Gautam, and Sai Yayavaram. "Explaining Influence Rents: The Case for an Institutions-Based View of Strategy." Organization Science 22, no. 6 (November–December 2011): 1631–1652.
- January 2023 (Revised March 2023)
- Module Note
Identity, Power, and Influence
Ramarajan, Lakshmi. "Identity, Power, and Influence." Harvard Business School Module Note 423-062, January 2023. (Revised March 2023.)
- 2007
- Working Paper
The Persuasive Appeal of Stigma
By: Michael I. Norton, Elizabeth W. Dunn, Dana R. Carney and Dan Ariely
Norton, Michael I., Elizabeth W. Dunn, Dana R. Carney, and Dan Ariely. "The Persuasive Appeal of Stigma." Harvard Business School Working Paper, No. 07-103, June 2007.
- 1992
- Chapter
Understanding and Influencing Group Process
By: John J. Gabarro and Anne Harlan
Gabarro, John J., and Anne Harlan. "Understanding and Influencing Group Process." In Managing People and Organizations, edited by J. J. Gabarro. Boston, MA: Harvard Business School Press, 1992.
- 2010
- Simulation
Change Management Simulation: Power and Influence
By: Linda A. Hill and William Q. Judge
In this single-player simulation, students play one of two roles at a sunglass manufacturing firm and face the challenges associated with implementing an organization-wide environmental sustainability initiative. The initiative seeks to change raw material inputs in... View Details
- February 2010
- Module Note
Strategies of Influence
By: Deepak Malhotra
Strategies of Influence (SOI) is a stand-alone session that teaches students about the psychology of persuasion. Students are presented a series of mini-case vignettes, each of which illustrates a specific strategy that negotiators can use to make their ideas, offers,... View Details
Keywords: Leadership; Management Teams; Negotiation; Groups and Teams; Power and Influence; Strategy
Malhotra, Deepak. "Strategies of Influence." Harvard Business School Module Note 910-039, February 2010.
- 2023
- Article
Estimating Causal Peer Influence in Homophilous Social Networks by Inferring Latent Locations.
By: Edward McFowland III and Cosma Rohilla Shalizi
Social influence cannot be identified from purely observational data on social networks, because such influence is generically confounded with latent homophily, that is, with a node’s network partners being informative about the node’s attributes and therefore its... View Details
Keywords: Causal Inference; Homophily; Social Networks; Peer Influence; Social and Collaborative Networks; Power and Influence; Mathematical Methods
McFowland III, Edward, and Cosma Rohilla Shalizi. "Estimating Causal Peer Influence in Homophilous Social Networks by Inferring Latent Locations." Journal of the American Statistical Association 118, no. 541 (2023): 707–718.
- October 3, 2012
- Blog Post
Tonight's Presidential Debate Will Be Decided by Body Language
By: Amy Cuddy
Keywords: Nonverbal Behavior; Persuasion; Influence; Public Speaking; Nonverbal Communication; Behavior; Debates; Power and Influence
Cuddy, Amy. "Tonight's Presidential Debate Will Be Decided by Body Language." Harvard Business Review Blogs (October 3, 2012). http://blogs.hbr.org/2012/10/tonights-presidential-debate-w/.
- 22 Jan 2014
- Working Paper Summaries
Separating Homophily and Peer Influence with Latent Space
- April 2003 (Revised December 2003)
- Background Note
Winning the Influence Game: Corporate Diplomacy and Business Strategy
Provides a framework for influencing key outside players--businesses, governments, and NGOs--in support of business strategy. This could mean negotiating contracts with major customers and suppliers, concluding acquisitions and alliances, and securing financing from... View Details
Watkins, Michael D. "Winning the Influence Game: Corporate Diplomacy and Business Strategy." Harvard Business School Background Note 903-096, April 2003. (Revised December 2003.)
- 2020
- Working Paper
Social Influence in the COVID-19 Pandemic: Community Establishments’ Closure Decisions Follow Those of Nearby Chain Establishments
By: Abhishek Nagaraj, Mathijs de Vaan, Saqib Mumtaz and Sameer Srivastava
As conveners that bring various stakeholders into the same physical space, firms can powerfully influence the course of pandemics such as COVID-19. Even when operating under government orders and health guidelines, firms have considerable discretion to keep their... View Details
Keywords: COVID-19; Peer Influence; Closure Decisions; Health Pandemics; Business Ventures; Decisions; Business and Community Relations
Nagaraj, Abhishek, Mathijs de Vaan, Saqib Mumtaz, and Sameer Srivastava. "Social Influence in the COVID-19 Pandemic: Community Establishments’ Closure Decisions Follow Those of Nearby Chain Establishments." Working Paper, December 2020.
- Article
Believe Me, I Have No Idea What I Am Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion
By: Uma R. Karmarkar and Zakary L. Tormala
This research explores the effect of source certainty-that is, the level of certainty expressed by a message source-on persuasion. The authors propose an incongruity hypothesis, suggesting that source certainty effects depend on perceived source expertise. In three... View Details
Keywords: Research; Experience and Expertise; Risk and Uncertainty; Consumer Behavior; Performance Expectations; Interests; Power and Influence
Karmarkar, Uma R., and Zakary L. Tormala. "Believe Me, I Have No Idea What I Am Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion." Journal of Consumer Research 36, no. 6 (April 2010): 1033–1049.