Publications

December 2011
Case

Roger Caracappa: Package Deals for the Estée Lauder Companies

By: James K. Sebenius

Roger Caracappa must negotiate a cost-saving, innovative proposal from a potential French supplier that could displace the otherwise satisfactory, long-time incumbent supplier. Shortly after being promoted to executive vice president of the Estée Lauder Companies with... View Details

Keywords: Operations; Supply Chain Management; Change; Innovation and Invention; Cost vs Benefits; Beauty and Cosmetics Industry

Educators

May 1977
Case

Heinz U.S.A. (B): Packaging Redesign Proposal

September 1994
Teaching Note

Packaged Products Company: Handy-Pak Introduction (TN)

By: Frank V. Cespedes

Teaching Note for (9-593-057). View Details

Keywords: Service Industry; Consumer Products Industry

January 1993
Supplement

MCC: The Packaging and Interconnect Program (B)

By: Dorothy A. Leonard

10 Feb 2017
News

How to negotiate the best job package

October 1998
Supplement

Timberjack Parts: Packaged Software Selection Project, Video

By: F. Warren McFarlan and Mark Keil

Keywords: Software

September 2021 (Revised October 2021)
Case

Rockwood Equity: Choosing the Right Debt Package

By: Victoria Ivashina, Terrence Shu and Alys Ferragamo

Educators

January 1978
Background Note

Regression and Forecasting Using the AQD Package

By: Arthur Schleifer Jr.

Keywords: Forecasting and Prediction; Mathematical Methods

14 Sep 2022
Podcast

Packaging skills: FedEx Services’ flexible work strategy

The pandemic and supply chain crisis are reshaping the package delivery business. What are the staffing implications and what does it mean for the logistics of work? Mike Lauderdale, VP of Human Resources at FedEx Services, on hybrid work, emerging skills, and ESG... View Details

August 1991 (Revised April 1993)
Case

MCC: The Packaging and Interconnect Program (A)

By: Marco Iansiti

September 1991 (Revised August 1996)
Case

Procter & Gamble Co., The: Lenor Refill Package

By: John A. Quelch

The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package. View Details

Keywords: Multinational Firms and Management; Environmental Sustainability; Product Launch; Brands and Branding; Consumer Products Industry; Germany; United States

Educators

01 Feb 2007
News

Packaging of Health Care Is Not the Problem

January 2012
Teaching Note

Best Practice in Consumer Packaged Goods Management (TN)

By: Rebecca M. Henderson and Ryan Johnson

Keywords: Consumer Products Industry

2020
Case

The Ellen MacArthur Foundation: Accelerating a Circular Economy for Plastic Packaging

By: Andrew J. Hoffman

Plastic has become essential to global day-to-day activities, yet it is also causing extreme environmental degradation. Many leaders in the plastics industry are starting to question its sustainability. This case presents insights into the future of the plastic... View Details

Keywords: Plastic Waste; Environmental Sustainability; Cooperation; Supply Chain Management; Corporate Social Responsibility and Impact; Consumer Products Industry