Publications

14 Sep 2009
Research & Ideas

Understanding Users of Social Networks

Only difference: Piskorski has spent years studying users of online social networks (SN) and has developed surprising findings about the needs that they fulfill, how men and... View Details

Keywords: by Sean Silverthorne; Advertising; Publishing

Research Summary

"How Social Networks Moderate Loss Aversion"

The literature on consumers’ relationships with their brands emphasizes that, when people form relationships with brands that mirror their social relationships, the norms of social relationships are used as guiding principles in their interactions with... View Details

2023
Working Paper

Mapping Organizational-Level Networks Using Individual-Level Connections: Evidence from Online Professional Networks

By: Shelley Xin Li, Frank Nagle and Aner Zhou

Organization-level networks facilitate the flow of information and business activities in the economy. Prior research relies solely on high-level connections to measure these networks. Therefore, to understand the role of employee connections at all job levels in... View Details

Keywords: Networks; Value; Social and Collaborative Networks; Innovation and Invention; Knowledge Sharing; Employees; Social Media

SSRN

Networks as Covers: Evidence from an On-line Social Network

This paper proposes that networks can act as covers which allow actors to participate in markets while maintaining a plausible excuse that they are not. Such covers are most valuable to actors in long-term relationships, as those who are already... View Details

2006
Chapter

The Social Dimensions of Entrepreneurship

By: Amir Licht and Jordan I. Siegel

Schumpeter's canonical depiction of the entrepreneur as an agent of social and economic change implies that entrepreneurs are especially sensitive to the social environment. We use an organizing framework based on institutional economics, in combination with lessons... View Details

Keywords: Entrepreneurship; Social Institutions; Culture; Law; Social Networks; Reputation; Social Entrepreneurship; Corporate Social Responsibility and Impact

July – August 2008
Article

Managing Corporate Social Networks

By: Adam M. Kleinbaum and Michael L. Tushman

Keywords: Management; Business Ventures; Networks

23 Dec 2010
News

How Social Networking Has Changed Business

August 2010 (Revised July 2012)
Case

Cork'd: Building a Social Network for Wine Lovers

Lindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have... View Details

Keywords: Entrepreneurship; Product Launch; Network Effects; Market Entry and Exit; Social and Collaborative Networks; Competitive Strategy; Food and Beverage Industry

Educators

Purchase

19 Mar 2021
Working Paper Summaries

Assessing the Strength of Network Effects in Social Network Platforms

Keywords: by Marco Iansiti

2020
Working Paper

Working (From Home) During a Crisis: Online Social Contributions by Workers During the Coronavirus Shock

By: Prithwiraj Choudhury, Wesley W. Koo and Xina Li

Prior research has documented that during mortality-related crises workers face psychic costs and are motivated to make social contributions. In addition, management practices that encourage workers to make social contributions during a crisis create value for firms.... View Details

Keywords: Crisis; Social Contributions; Work From Home (WFH); Cannot Work From Home (CWFH); Social Distancing; Online Communities; Coronavirus; COVID-19; Health Pandemics; Employees; Working Conditions; Internet and the Web; Crisis Management

SSRN

15 Oct 2014
News

The Next Generation of Social Networks

01 Jun 2011
News

Building a Social Network

Piskorski, senior lecturer John Macomber, and research associate David Chen examines what happens when YPO launches a Networks Initiative focused on linking members through shared interests in particular industries, activities, and View Details

Keywords: Julia Hanna

25 Feb 2015
Working Paper Summaries

Thick as Thieves? Dishonest Behavior and Egocentric Social Networks

Keywords: by Jooa Julia Lee, Dong-Kyun Im, Bidhan L. Parmar & Francesca Gino

2019
Chapter

Markets as Networks: The Dynamics and Implications of Interorganizational Network Structures

By: Ranjay Gulati and Maxim Sytch

We discuss existing research that applies a relational, socio-structural lens to studying organizations and markets. Research in this field has described markets first and foremost as networks of enduring relationships and repeated interactions among organizations. We... View Details

Keywords: Interorganizatonal Relationships; Social Networks; Networks; Markets

Purchase

March 6, 2020
Article

Networking Doesn't Have to Be Self-Serving

By: Rosabeth Moss Kanter

How can individual leaders help to tackle big social problems? It can seem like an overwhelming, impossible task. But successful change agents have shown that networking and communication skills are key. They show up, in person, to investigate the issues and build... View Details

Keywords: Network; Self-serving; Social Issues; Networks; Communication; Leading Change

2013
Other Unpublished Work

Networks as Covers: Evidence from On-Line Social Networks

By: Mikolaj Jan Piskorski

Feb 2011
Conference Presentation

Loose Lips Sink Networks --Is Social Networking Making Your Network Insecure?

By: Frank Nagle

Research Summary

Dynamics of Network Structure and Content in Social Media

Organizations use social media to leverage knowledge contributions by individual employees, which also foster social interactions – activity in blogs, forums, wikis etc. is critical to ensuring a thriving online community. Prior studies have examined... View Details

October 1979
Article

Social Network Analysis for Organizations

By: N. Tichy, Michael Tushman and C. Fombrum