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  • All HBS Web  (48)
    • News  (3)
    • Research  (40)
  • Faculty Publications  (25)

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  • All HBS Web  (48)
    • News  (3)
    • Research  (40)
  • Faculty Publications  (25)
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  • 20 Sep 2010
  • Research & Ideas

Power Posing: Fake It Until You Make It

or lack of resources," says HBS assistant professor Amy J.C. Cuddy, one of the researchers on the study. “It's not about the content of the message, but how you're communicating it.” In "Power Posing: Brief View Details
Keywords: by Julia Hanna
  • 06 Nov 2023
  • Research & Ideas

Did You Hear What I Said? How to Listen Better

heard by another person is essential in a happy relationship, whether that’s communication between romantic partners, a patient and a doctor, or colleagues in the office. And feeling heard at work could make the difference between... View Details
Keywords: by Michael Blanding
  • 14 Mar 2018
  • Research & Ideas

Feeling Stressed? Try Sniffing Your Romantic Partner's Shirt

Blair Storie-Johnson Are you anxious about an upcoming job interview, public speaking engagement, or any other high-pressure workplace situation? Here’s a weird but now research-supported tip: Try taking a whiff of your sweetheart’s sweaty t-shirt. A recent... View Details
Keywords: by Carmen Nobel
  • 13 Jun 2022
  • Research & Ideas

Extroverts, Your Colleagues Wish You Would Just Shut Up and Listen

listening: Offer verbal cues of listening. Repeat back and paraphrase what someone has just said. Make use of phrases like “right,” “yes,” and “mm-hmm” in conversation. Look for other ways to signal engagement—laugh at jokes and be silent when appropriate. Use a... View Details
Keywords: by Pamela Reynolds
  • 07 Aug 2018
  • First Look

New Research and Ideas, August 8, 2018

or partners whose nonverbal behavior was unknown; these expectations of cooperative intent increased negotiators’ own cooperation. Study 4 uses an economic game to demonstrate that handshaking increased cooperation even when handshakes... View Details
Keywords: by Sean Silverthorne
  • 17 Jan 2011
  • Research & Ideas

Being the Boss

that it's really an impoverished method of communication. You can't act like it's face-to-face communication when it isn't. We all know, because we've experienced it, how fast conflict can escalate with e-mail because the View Details
Keywords: by Carmen Nobel
  • 2008
  • Book

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
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Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
  • 12 May 2020
  • Research & Ideas

It’s Time To Relaunch Your Remote Team

choosing which tools are best for a discussion, teams should also be sensitive to the fact that real-time video chat—while an essential tool for virtual teams—is not the same as face-to-face interaction. When communicating through a... View Details
Keywords: by Tsedal Neeley
  • April 2025
  • Article

Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile

By: Shunyuan Zhang, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar and Xupin Zhang
Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling... View Details
Keywords: Sharing Economy; Airbnb; Image Feature Extraction; Machine Learning; Facial Expressions; Prejudice and Bias; Nonverbal Communication; E-commerce; Consumer Behavior; Perception
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Zhang, Shunyuan, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar, and Xupin Zhang. "Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile." Journal of Consumer Research 51, no. 6 (April 2025): 1073–1097.
  • 08 Dec 2003
  • Research & Ideas

Is That Really Your Best Offer?

Prevost apparently had no special training in reading nonverbal communication and assumed that Moussaoui was a typical customer. But the coupling of an odd statement and a flush jolted Prevost into realizing... View Details
Keywords: by Michael Wheeler
  • 1 Aug 1983
  • Conference Presentation

Effects of Motivational Orientation on Creative Writing

By: Teresa M. Amabile
Keywords: Creativity; Nonverbal Communication; Motivation and Incentives
Citation
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Amabile, Teresa M. "Effects of Motivational Orientation on Creative Writing." Paper presented at the Annual Convention of the American Psychological Association, Anaheim, CA, August 01, 1983.
  • 20 Nov 2012
  • First Look

First Look: November 20

Carney Abstract This experiment tested whether changing one's nonverbal behavior prior to an important social evaluation could improve performance on the evaluated task. Participants adopted expansive, open (high-power) poses or... View Details
Keywords: Sean Silverthorne
  • June 2001
  • Case

Cerner Corporation (A)

By: D. Quinn Mills and Matt Salloway
The CEO thinks people are not working long enough hours. He sends a memo. This series describes the backlash. View Details
Keywords: Crisis Management; Management Style; Leadership Style; Nonverbal Communication; Employees; Organizational Culture; Health Industry
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Mills, D. Quinn, and Matt Salloway. "Cerner Corporation (A)." Harvard Business School Case 301-136, June 2001.
  • 17 Nov 2008
  • Research & Ideas

Decoding the Artful Sidestep

blindness so common? A: Listening is much more taxing than we might think. Listening requires that we hear and comprehend each phrase, relate each phrase to the last, fill in implied components of what's being said, and observe and integrate the speaker's View Details
Keywords: by Martha Lagace
  • May 20, 2016
  • Comment

World Health Organization Lacks Leadership to Combat Pandemics

By: John A. Quelch
When it comes to emergency preparedness for pandemics, the World Health Organization is falling short. It has not provided prompt and clear leadership to the world in combating either the Ebola or Zika viruses. Its leadership has been low energy, its representatives... View Details
Keywords: Global Health; World Health Organization; World Bank; Pandemics; Emergency Preparedness; Experience and Expertise; Decisions; Forecasting and Prediction; Communication Strategy; Nonverbal Communication; Framework; Governance; Government and Politics; Health; Management; Practice; Problems and Challenges; Projects; Risk and Uncertainty; Human Needs; Civil Society or Community; Social Issues; Welfare or Wellbeing; Biotechnology Industry; Health Industry; Journalism and News Industry; Medical Devices and Supplies Industry; Public Administration Industry; Tourism Industry; Transportation Industry; Travel Industry; Africa; Asia; Europe; Latin America; North and Central America; South America; West Indies
Citation
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Quelch, John A. "World Health Organization Lacks Leadership to Combat Pandemics." Harvard Business School Working Knowledge (May 20, 2016).
  • August 2010 (Revised October 2012)
  • Exercise

To Catch a Vandal: A Power & Influence Exercise

By: Amy J.C. Cuddy, Ruwan Tharindu Gunatilake and Meredith Hodges
This exercise is based on the "Mafia" game created by psychologist Dimma Davidoff, and is designed to give students a broad introduction to multiple theories of influence and to challenge their instincts about which techniques are the most powerful and how they may be... View Details
Keywords: Nonverbal Communication; Knowledge Use and Leverage; Management Analysis, Tools, and Techniques; Management Skills; Groups and Teams; Power and Influence; Trust
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Cuddy, Amy J.C., Ruwan Tharindu Gunatilake, and Meredith Hodges. "To Catch a Vandal: A Power & Influence Exercise." Harvard Business School Exercise 911-013, August 2010. (Revised October 2012.)
  • 10 Jun 2014
  • First Look

First Look: June 10

potential to lower the incidence of "false negatives," by allowing projects the option to receive multiple evaluations and reach out to receptive communities that may not otherwise be represented by experts. Download working... View Details
Keywords: Sean Silverthorne
  • 08 Nov 2011
  • First Look

First Look: Nov. 8

(i.e., pity and envy, respectively) and actions toward members of those groups. However, through nonverbal behaviors that subtly communicate warmth and competence information, people can manage the... View Details
Keywords: Sean Silverthorne
  • 28 Oct 2008
  • First Look

First Look: October 28, 2008

dynamic occurs because an organization's problem-solving routines and normal patterns of communication tend to constrain the space of designs within which it searches for new solutions. Such a link, if confirmed empirically, would be... View Details
Keywords: Martha Lagace
  • 07 Feb 2012
  • First Look

First Look: February 7

2011) Abstract In this paper, we assess the economic viability of innovation by producers relative to two increasingly important alternative models: innovations by single-user individuals or firms and open collaborative innovation. We analyze the design costs and... View Details
Keywords: Sean Silverthorne
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