media - Publications - Faculty & Research

Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details

03 Feb 2017
News

Snap’s Concentrated Power Structure Takes a Page From Old Media

15 Mar 2015
News

Business in the time of social media

31 Aug 2013
News

Long CVS receipts spark social media sensation

02 Feb 2010
News

Social Media - What Can Cable Do?

17 Mar 2017
News

Corporate social media ripe for political hacking

27 Mar 2019
News

Will Startup Fishbowl Become the Social Media App for Your Industry?

16 Sep 2015
News

Creating more effective content across all media

Associate Professor Thales Teixeira’s research into the economics of attention explores the ways in which companies can better communicate with buyers of goods and services in a marketplace cluttered with messaging across all media. Thales draws upon data to inform the... View Details

28 Apr 2023
News

Year Up Leads to Media Services Careers: Four Staff Stories

23 Mar 2015
News

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'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

Pushing Social Media Platforms to Self-Regulate

Social media is a thorny issue in the US

B-Schools All A-Twitter Over Social Media

Keeping Social Media in Their Place

How to Use Social Media to Advance Your Career

How Companies Can Use World Cup Social Media Boom

Amazon consumer book reviews as reliable as media experts

Research: The Rise of Partisan Media Changed How Companies Make Decisions

HBS Campaign Inaugural Event via Social Media

Connecting companies and customers through social media