media - Publications - Faculty & Research

Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details

16 Sep 2015
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Creating more effective content across all media

Associate Professor Thales Teixeira’s research into the economics of attention explores the ways in which companies can better communicate with buyers of goods and services in a marketplace cluttered with messaging across all media. Thales draws upon data to inform the... View Details

28 Apr 2023
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Year Up Leads to Media Services Careers: Four Staff Stories

10 Jun 2014
News

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B-Schools All A-Twitter Over Social Media

Use Social Media to Partner with Customers and Improve Service

Pushing Social Media Platforms to Self-Regulate

How Companies Can Use World Cup Social Media Boom

A businessman's guide to social media

The Monitoring Role of Social Media

Leadership in the Social Media Age

Amazon consumer book reviews as reliable as media experts

Research: The Rise of Partisan Media Changed How Companies Make Decisions

Snap’s Concentrated Power Structure Takes a Page From Old Media

Long CVS receipts spark social media sensation

Social Media - What Can Cable Do?

Corporate social media ripe for political hacking

Will Startup Fishbowl Become the Social Media App for Your Industry?

Business in the time of social media

HBS Campaign Inaugural Event via Social Media

Connecting companies and customers through social media

Creating more effective content across all media

Year Up Leads to Media Services Careers: Four Staff Stories

Uber Rides Social Media Dominance to $17B Valuation

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