longevity - Publications - Faculty & Research

09 Dec 2002
Research & Ideas

Unilever—A Case Study

investors in the United States. In 1981, a ranking by sales revenues in Forbes put it in twelfth place. 5 Unilever's longevity as an inward investor provides an opportunity to explore in depth a puzzle about inward FDI in the United... View Details

Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail

25 Jan 2021
Book

In a Nutshell, Why American Capitalism Succeeded

American. I structured the book around trying to understand why business had come to have such a central place in America and to assessing the consequences of a society so shaped by business. Silverthorne: What one finding in your book is likely to surprise readers... View Details

Keywords: by Sean Silverthorne; Manufacturing

29 Mar 2022
Book

5 Qualities That Help Companies Thrive for Decades—Even Centuries

says. Lessons for business leaders everywhere How do leaders around the world build legacies that last? “My answer would be that just like you think of investing in a physical facility, in new product development, think of longevity as an... View Details

Keywords: by Sean Silverthorne

18 Dec 2019
Book

6 Skills That Wise Companies Harness for World-Changing Innovation

eventually evolved from manufacturing motorcycles to inventing a revolutionary light business jet—fulfilling a lifelong dream to improve mobility and exemplifying the longevity and continuous innovation that characterizes so many Japanese... View Details

Keywords: by Kristen Senz

24 Feb 2020
Research & Ideas

The Hidden Vulnerabilities of Open Source Software

with open source communities to ensure the security and longevity of the components they depend on. Snyk co-founder Danny Grander, a veteran security researcher who heads the company’s security team, decided to lead by example and share... View Details

Keywords: by Frank Nagle and Jenny Hoffman; Computer

15 Jun 2007
Research & Ideas

Remembering Alfred Chandler

primarily on American history, but increasingly moved into global business history. In his 70s and 80s, he still kept learning, kept writing about ever broader areas of the world. His curiosity and longevity were simply amazing. Walter A.... View Details

Keywords: by Sean Silverthorne

17 Oct 2014
Research & Ideas

New Treasury Rules Help Long-Retirement Planning

a man at age 60 can purchase a deferred life annuity with $50,000 from his IRA, and then receive $17,614 in annual income for life starting at age 80. This type of deferred life annuity, called a longevity annuity, is much less expensive... View Details

Keywords: by Robert Pozen; Financial Services

11 Aug 2003
Research & Ideas

Cheap, Fast, and In Control: How Tech Aids Innovation

Innovation and experimentation are vital to the longevity of any organization, says Stefan H. Thomke in his new book Experimentation Matters: Unlocking the Potential of New Technologies for Innovation. In this interview, Thomke, an... View Details

Keywords: by Wendy Guild

15 May 2019
Research Event

The Unconventional Capitalism That Shapes Business History

West. Another speaker used appointment diaries of prominent political figures as a new way to highlight networks and relationships, and how they change over time. A third paper used address books to trace the longevity of firms in 20th... View Details

Keywords: by Geoffrey G. Jones; Education

25 Nov 2014
First Look

First Look: November 25

priorities Americans have for Social Security. The results suggest that the value retirees place on protection against longevity risk is an important caveat to the widespread enthusiasm for a switch to a slower-growing price index such as... View Details

Keywords: Carmen Nobel

04 Apr 2005
What Do You Think?

Can an Organization’s “Deep Smarts” Be Preserved?

but only by the firms that have employee longevity and a valued ... way of life." This may not mean retaining everyone, however, as Horacio Cavallero suggests in commenting that "I have always thought that it was very important... View Details

Keywords: by James Heskett

20 May 2014
First Look

First Look: May 20

aimed at increasing female labor force participation to compensate for Japan's aging population, reforms of the electric power sector directed at reducing electricity costs, and efforts designed to promote the "health and longevity... View Details

Keywords: Sean Silverthorne

21 Apr 2015
First Look

First Look: April 21

benefits. The results suggest that the value retirees place on protection against longevity risk is an important caveat to the widespread enthusiasm for a switch to a slower-growing price index such as the chained CPI-U. Publisher's link: View Details

Keywords: Carmen Nobel & Sean Silverthorne

03 Apr 2019
Book

Fintech's Game-Changing Opportunities for Small Business

predict their cash needs. These two activities could perhaps improve small business longevity and maybe turn around this worrisome trend in small business starts. But they also come with a set of questions that demand thoughtful... View Details

Keywords: by Martha Lagace; Banking; Financial Services

03 Mar 2009
First Look

First Look: March 3, 2009

Speculations, edited by M. Anson. London: The Business Archives Council, 2008 Abstract Among the most longstanding criticisms of business history as an academic discipline is the bias caused towards studying successful firms rather than failures, and the related use of... View Details

Keywords: Martha Lagace

29 Apr 2020
Book

The Key to Powerful Social Change: Small Villages

Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to... View Details

Keywords: by Dina Gerdeman

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