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  • November 2011 (Revised April 2016)
  • Case

Coco Chanel: Creating Fashion for the Modern Woman (A)

By: Mukti Khaire and Kerry Herman
Chanel, the iconic haute couture house, founded by Gabrielle "Coco" Chanel in 1913, came to embody its founder's philosophy, taste, and style and set a distinctive and influential tone for women's fashion. Coming to prominence during the height of cultural modernity in... View Details
Keywords: Fashion And Creative Industries; Apparel Manufacturing; Business History; Business Growth and Maturation; Management Succession; Entrepreneurship; Business Startups; Brands and Branding; Fashion Industry; Apparel and Accessories Industry; North and Central America; Europe
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  • December 2021 (Revised May 2022)
  • Case

Troverie (A)

By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham
Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could... View Details
Keywords: Startup; Luxury Goods; Customer Acquisition; Entrepreneurship; Business Startups; Luxury; Failure; Internet and the Web; Revenue; Fashion Industry; United States
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  • September 2020 (Revised October 2020)
  • Case

Briscola—Pizza Society: Scaling Affordable Luxury

By: Gary P. Pisano and Federica Gabrieli
Riccardo Cortese and Federico Pinna were the CEOs of Briscola—Pizza Society, a restaurant chain they had founded in 2014 with a clear ambition: create a distinctive international pizza chain that would combine a fast-casual format with the devotion to quality that... View Details
Keywords: Entrepreneurship; Growth and Development Strategy; Expansion; Geographic Location; Business Model; Ownership Type; Food and Beverage Industry; Europe; Italy
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  • 09 Oct 2012
  • First Look

First Look: October 9

M. Sharpe and John O. WhitneyHarvard Business School Case 813-049 With a competitor nipping at his heels, his bank reluctantly covering his recent overdraft, Jacob Zimmerman is considering expanding his midwestern retail jewelry business... View Details
Keywords: Sean Silverthorne
  • 2019
  • Working Paper

Southern Responses to Gold Certification: Cooperate, Compete, Reject, Revise

By: Kristin Sippl
Artisanal gold mining is a Southern subsistence livelihood posing both challenges and opportunities for sustainable development. In 2011, Fairtrade International launched a certification program to address sustainability problems in the sector. Southern activists,... View Details
Keywords: Eco-labeling; Extractive Industries; Emerging Economies; Fair Trade; Environmental Sustainability; Standards; Programs; Governance Compliance; Competition; Adaptation; Mining Industry
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  • 29 Nov 2022
  • Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

of in-demand consumer products, such as shoes, handbags, and watches, in which consumers bid on items to “win” them. In early 2019, celebrity jewelry designer Ben Baller—a popular figure in the hip-hop community—staged an IPO for a new... View Details
Keywords: by Michael Blanding; Retail
  • 20 Feb 2017
  • Research & Ideas

Having No Life is the New Aspirational Lifestyle

3.8 to 2.83. That measure of scarcity, says Keinan, may hold the key to why busyness is perceived the new luxury. “When we talk about traditional conspicuous consumption, it’s about consuming scarce and expensive things like jewelry or... View Details
Keywords: by Michael Blanding
  • 17 Mar 2015
  • First Look

First Look: March 17

dealer of loose gemstones in 1969 in Jaipur, India. By the 2000s, it was headquartered in Dubai, United Arab Emirates, and had expanded into diamonds and retail. The family business was now in its second generation of leadership and aimed to become a top global View Details
Keywords: Sean Silverthorne
  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

in general apparel, but we may be able to identify a couple of categories—high-quality jewelry and high-end kids' apparel—that we can lock up," says Anthony W. Deering, chairman of the board and CEO of The Rouse Company, of Columbia,... View Details
Keywords: by David Stauffer
  • 24 Apr 2013
  • Research & Ideas

Who Sets Your Benchmarks?

professional status would allow me to have a better life than they had. They grew up during the Depression, and both began working at young ages to help support their families. They both continued to work long hours throughout their adult lives. My father traveled... View Details
  • 25 Aug 2009
  • First Look

First Look: August 25

examines, in particular, Dior's innovative strategy to combine a high-fashion business in Paris with a ready-to-wear business in New York, and his subsequent pursuit of licensing opportunities in jewelry and other luxury products. The... View Details
Keywords: Martha Lagace
  • 19 Apr 2004
  • Research & Ideas

Ground-Floor Opportunities for Retail in India

spending. Real estate costs are high. The taxation and legislation system is complex and difficult to navigate. Vijay Jain said he left a "cushy" job in investment banking to take advantage of the huge potential promised by India's retail industry. In 2002 he... View Details
Keywords: by Julia Hanna; Consumer Products; Retail
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

provides detailed contents to discuss the challenges involved in transforming the sales strategy of a well-established firm. Purchase this case:https://hbsp.harvard.edu/product/519054-PDF-ENG Harvard Business School Case 719-408 The De Beers Group: Launching Lightbox... View Details
Keywords: Dina Gerdeman
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

Heart Harvard Business School Case 507-025 The firm has to choose between an established brand, Tanishq, and a new skunkworks brand, GoldPlus, to go after the Indian plain gold jewelry market: Tanishq, initially targeted at a western... View Details
Keywords: Sean Silverthorne
  • 09 Jul 2018
  • Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

however, face resource constraints and can’t pursue all of them at once. “Look at all of the markets that are out there,” says Cespedes. “But, you’ve got to choose.” In Formlabs’ case, the company had a number of potential buyers, including architects, engineers, View Details
Keywords: by Michael Blanding; Technology; Consumer Products; Electronics; Industrial Products; Information Technology; Manufacturing; Medical Devices & Supplies; Retail
  • 22 Dec 2015
  • First Look

December 22, 2015

must now find consensus on a plan that meets the needs of Detroit and is acceptable to its creditors. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215070-PDF-ENG Harvard Business School Case 515-076 Mauboussin Mauboussin is a French View Details
Keywords: Carmen Nobel
  • 02 Mar 2015
  • Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

categories were immune to the Internet. We thought touch and feel was important in many categories. What we see today is that that assumption is no longer true. Think of how much jewelry is sold online—diamonds—it's incredible. Q: Does... View Details
Keywords: by Sean Silverthorne; Retail
  • 14 Aug 2007
  • First Look

First Look: August 14, 2007

Beers at the Millennium Harvard Business School Case 706-518 At the time of the millennium, diamond demand was threatened by an increasing awareness among jewelry customers that diamond production and trading in some countries was being... View Details
Keywords: Martha Lagace
  • 13 May 2014
  • First Look

First Look: May 13

modernity in the 1920s and 1930s, Chanel's designs wrapped high and low cultural references into beautiful yet practical clothing and jewelry for women of Europe and the Americas. In their articulation of clean, classic lines, her designs... View Details
Keywords: Sean Silverthorne

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