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  • Article

Product Quality and Entering Through Tying: Experimental Evidence

By: Hyunjin Kim and Michael Luca
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Tying; Platform Strategy; Google; Product; Quality; Digital Platforms; Strategy; Market Entry and Exit
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  • Web

Help - Alumni

just one more way we’re helping alumni make connections and expand their networks. How does it work? Using Google Maps and Apple Map in the case of the iOS app, the mapping tool lets you search by specific location or base your search on... View Details
  • 26 May 2022
  • HBS Case

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

was propelling government officials to develop tougher security measures. And law enforcement officials were increasingly asking for access to iPhones, powerful handheld devices that stored information that may help them solve crimes. With the View Details
Keywords: by Avery Forman
  • Web

Profiles - MBA

incredible peers in my cohort.” Tech areas of interest Learning, Product, Data Engineering Formative experience at the intersection of technology and business A couple years ago, some friends and I created PraisePop, an iOS app that lets... View Details
  • 01 Jun 2023
  • News

Pet Project

plateau online with rising costs due to iOS 14 privacy limiting tracking, so retail will open the door to a huge new pool of captive customers. Maev can offer different SKUs for retail, even if it’s just a sticker on the packaging—and... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 29 Aug 2023
  • News

Helping Consumers Decarbonize their Purchases

themselves about Commons, how do they do that? SP: You can go to the App Store on iOS or to the Play Store on Android and Search Commons to download the app. It's free to use, and you can also follow us on social media at... View Details
  • 03 Feb 2015
  • First Look

First Look: February 3

field and other business fields complements the contributions from industrial organization economics (IO). These business fields also offer theoretical and empirical challenges to the IO paradigm, which dominates antitrust analysis. The... View Details
Keywords: Sean Silverthorne
  • 08 Dec 2020
  • Blog Post

2+2 Where Are They Now Spotlight: Brooke Carter (MBA 2019)

startup, hired an engineer and designer to build an iOS app, and flew out to Silicon Valley to pitch at Y Combinator. We ultimately decided to shut down the venture, but I learned invaluable lessons about grit and ingenuity. And more... View Details
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

two-pronged strategy in international markets, where it had to contend not just with many other game developers (e.g., Zynga), but also with the mobile platform providers themselves (e.g., Apple's iOS and Google's Android). Purchase this... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2022
  • News

Case Study: Your Call Is Important to Us

social media sites like Facebook,” Lin says. The founders asked themselves how they might build the app if they had been designing for these users from the start. “We realized that it would look pretty different,” Lin says. They rebuilt the app and launched it on View Details
Keywords: Computer Systems Design and Related Services; Professional Services
  • 02 Nov 2010
  • First Look

First Look: November 2, 2010

challenges of a platform landscape that includes significantly varying installed device base sizes, growth rates, application distribution models, and hardware device profiles. Focusing on Apple's market leading iOS platform and "App... View Details
Keywords: Sean Silverthorne
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer into Windows, and Apple set Apple Maps as the iOS default.... View Details
Keywords: Dina Gerdeman
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer into Windows, and Apple set Apple Maps as the iOS default. Policymakers have raised concerns that dominant... View Details
Keywords: Dina Gerdeman