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(151)
- News (92)
- Research (33)
- Multimedia (3)
- Faculty Publications (9)
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- 01 Feb 2017
- What Do You Think?
Is the Next Jobs Crisis Just Ahead?
have in manufacturing). Joan, while commenting that “the issue is multi-dimensional and complex,” observed that: “Things seem to be changing faster than we as humans can adapt ” Paul injected some humor into an ominous-sounding comment... View Details
- 23 Dec 2002
- Research & Ideas
Setting the Stage: A Young Scholar at HBS
opportunity to attend Professor Richard Tedlow's elective class, "The Coming of Managerial Capitalism." Anyone who has attended this class would, I think, agree that it is the kind of classroom experience that stays in your memory, not least because of... View Details
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
partisanship, and/or conscious neglect, as they presented their brands as heroic substitutes stepping in to provide services (e.g., clean water, cancer research funding) traditionally provided by nations, states, and/or NGOs. Click to watch. Still others such as Sprint... View Details
- 15 Mar 2011
- First Look
First Look: March 15
report data from an experiment where subjects in a Willpower Treatment are asked to resist the temptation to join others in watching a humorous video for 10 minutes. In relation to a baseline treatment that does not require willpower, we... View Details
Keywords: Sean Silverthorne
- 09 Feb 2009
- Research & Ideas
Uncompromising Leadership in Tough Times
generation of workers, just as it did after the Great Depression. Q: Maintaining a professional distance from work, a full life outside of work, and a sense of humor all helped the CEOs in your study. Could you discuss the inevitable... View Details
Keywords: by Martha Lagace
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
times loom, we tend to retreat to our village. Look for cozy hearth-and-home family scenes in advertising to replace images of extreme sports, adventure, and rugged individualism. Zany humor and appeals on the basis of fear are out.... View Details
Keywords: by John Quelch
- 05 May 2003
- Research & Ideas
What It Takes to Restore Trust in Business
The crisis in American business has spawned tales of colorful characters who will surely live on in folk memory, quipped Harvard Business School professor D. Quinn Mills: the ignorant CEO; the creative accountants; the big-spending dot-com kid. Dark View Details
- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
winner, an environmental activist. Despite the fact that the government thought the humorous name would be more popular, once again, an implicit contract had been broken, and outrage ensued. View Details
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
such as GoDaddy, for example, has been very successful using sex appeal and humor to create brand recognition. Now that the brand is well known, says Teixeira, it might benefit from a more direct call to consumers to purchase its... View Details
- 04 May 2016
- What Do You Think?
What Does Boaty McBoatface Tell Us About Brand Control on the Internet?
dodgy name is not always a major impediment to success.” Gretchen Kennedy commented, “Boaty McBoatface is the PERFECT name for bringing a little humor to a world that takes itself way too seriously.” Science Advocate added, “You can’t buy... View Details
- 09 Jan 2006
- Research & Ideas
Rebuilding Commercial Real Estate
time MBAs pile into a field, it's a good contrarian indicator. Gallows humor aside, market pros see parallels, but no repeat of the 1989 crash. That optimism rests on the knowledge that the industry today bears little resemblance to the... View Details
- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
again that the nation's seventh largest airline had a lovable, zany sense of crowd-pleasing humor that came straight from the top. Although Kelleher's personality and fun-loving style certainly helped him to earn public relations points,... View Details
- 11 Apr 2018
- Research & Ideas
Sexual Harassment: What Employers Should Do Now
doors, with the belief that they can get away with it. Men supervising the trading floors of Wall Street overlooking raunchy locker room humor by adopting a boys-will-be-boys attitude. Changing that dynamic requires making sure an... View Details
Keywords: by Dina Gerdeman