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  • February 2008
  • Article

Blonde and Blue-eyed?: Globalizing Beauty, c.1945–c.1980

By: Geoffrey Jones
This article examines the globalization of the beauty industry between 1945 and 1980. The industry grew quickly. Firms employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Globalized Markets and Industries; Product Marketing; Standards; Beauty and Cosmetics Industry
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  • February 2021 (Revised July 2022)
  • Case

Sarah Breedlove: Changing the World

By: Robert Simons and Max Saffer
This case describes the rise of Sarah Breedlove, who later called herself Madam C.J. Walker, from the cotton fields of Louisiana to the head of a successful, nationwide beauty company providing opportunity and hair care products to Black women. The case describes how... View Details
Keywords: Brands; African-american Entrepreneurs; Entrepreneurship; Values and Beliefs; Personal Characteristics; Success; Work-Life Balance; Business Startups; Brands and Branding; Marketing; Personal Development and Career; Beauty and Cosmetics Industry; United States
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  • 27 Apr 2022
  • News

Healthy (and Unhealthy) Coping Strategies for Anxious Times

  • 14 May 2012
  • News

When Giants Fail

  • 11 Jul 2006
  • Working Paper Summaries

Globalizing the Beauty Business Before 1980

Keywords: by Geoffrey G. Jones
  • February 2010
  • Case

Burt's Bees: Balancing Growth and Sustainability (Multimedia)

By: Christopher Marquis
The case examines sustainability initiatives at Burt's Bees, with video segments that detail the company's history, leadership, and implementation of ambitious 2020 sustainability goals. The company traces its roots to 1984, when Roxanne Quinby and Burt Schavitz teamed... View Details
Keywords: Balance and Stability; Leadership; Problems and Challenges; Business or Company Management; Growth Management; Organizational Culture; Corporate Social Responsibility and Impact; Environmental Sustainability; Mergers and Acquisitions; Social Enterprise; Organizational Change and Adaptation; Ethics
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  • October 2016 (Revised April 2018)
  • Case

JCPenney: Back in Business

By: Elie Ofek, K. Shelette Stewart and Christine Snively
In 2016, JCPenney was in the midst of a multi-year turnaround after coming dangerously close to bankruptcy. Under CEO Marvin Ellison, the company had identified three strategic objectives—a focus on omnichannel, private label goods, and increasing revenue per... View Details
Keywords: Retail; Customer Management; Omnichannel; Turnarounds; Private Label; Promotions; Marketing Strategy; Brands and Branding; Customer Relationship Management; Goals and Objectives; Competition; Retail Industry; United States
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    Controlling Versus Enabling

    Many firms can choose between an employment mode, in which the firm controls service provision by employing professionals, sales representatives or other types of agents, and an agency (or platform) mode, in which these agents take control... View Details

    • Web

    Capstone | MBA

    project investigated potential genetic technologies like Tissue Regeneration Enhancer Elements (TREEs), which may enable the replacement of damaged or dead sound-sensing inner ear hair cells. Redefining Female Reproductive Health Women’s... View Details
    • March 2025 (Revised March 2025)
    • Case

    Good for the Seller, Good for the Buyer and Good for Society: Sampo-yoshi, Sustainability and Trust at ITOCHU

    By: Sandra J. Sucher and Bethelehem Y Araya
    In 2024, ITOCHU CEO Masahiro Okafuji was at a crossroads. As the thirteenth CEO since ITOCHU’s founding in 1858, he had fueled the company’s growth since 2011 by bringing ITOCHU’s founding philosophy of Sampo-yoshi (good for the seller, good for the buyer and... View Details
    Keywords: Sustainability; Trust; Profit; Growth and Development Strategy; Organizational Change and Adaptation; Mission and Purpose; Corporate Social Responsibility and Impact; Environmental Sustainability; Japan
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    • 24 Oct 2023
    • HBS Case

    From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

    relationship caused her hair to thin. Breedlove found a product that revitalized it, and started selling the tonic, leaning hard on family and friends for labor and customers. “I was convinced it would be a success,” she said of the... View Details
    Keywords: by Avery Forman
    • 20 Jun 2005
    • Research & Ideas

    Creating a Positive Professional Image

    story of managing your professional image, says Roberts. You also belong to a social identity group—African American male, working mother—that brings its own stereotyping from the people you work with, especially in today's diverse workplaces. You can put on a suit and... View Details
    Keywords: by Mallory Stark
    • Profile

    Tara Basu Trivedi

    dropping my brother off at school, we’d stop at the park near my school while my mum did my hair (into braids or ponytails). Then we’d walk towards the school gates, hand in hand, and she’d sing “I Want to Hold Your Hand” by the Beatles.... View Details
    • 25 Jun 2007
    • Research & Ideas

    HBS Cases: Beauty Entrepreneur Madam Walker

    Sloan. As the case shows, Walker herself reflected on her path before an audience in 1912 at the National Negro Business League convention in Chicago: "I was promoted to the cook kitchen, and from there I promoted myself into the business of manufacturing View Details
    Keywords: by Martha Lagace; Beauty & Cosmetics
    • 22 Nov 2004
    • Research & Ideas

    Side Effects: The Case of Propecia

    You are the marketing director of Propecia, a new drug for hair restoration that's about to hit the market. But the drug can only be purchased via a physician's prescription. So do you advertise directly to balding men? Do you concentrate... View Details
    Keywords: by Sean Silverthorne; Health; Pharmaceutical
    • 19 Apr 2010
    • Research & Ideas

    The History of Beauty

    congressional hearings, but this had no discernible impact on either Revson or his company. Television also proved a medium that new entrants could use to challenge incumbents. During the late 1950s, Leonard Lavin used television advertising to grow the tiny... View Details
    Keywords: by Sean Silverthorne; Beauty & Cosmetics
    • Portrait Project

    Nagi Otgonshar

    Another blackout. Another dark evening in Khovd – a small town in western Mongolia. I am eight years old. I whine and complain when I burn my hair on the flame of a candle while doing my homework. Next morning, I cry again while I am... View Details
    • 12 Mar 2006
    • Research & Ideas

    New Research Explores Multi-Sided Markets

    other's participation on board the same platform in order to generate any economic value. In traditional one-sided markets, firms serve different types of customers, but they lack the interdependency: For instance, hair salons can choose... View Details
    Keywords: by Sean Silverthorne; Technology
    • 04 Aug 2003
    • Research & Ideas

    Shackleton: An Entrepreneur of Survival

    Island to South Georgia and stayed with him the whole time. He wrote of Shackleton and what the effort to bring his men home cost him. Worsley said that Shackleton went gray—his hair literally turned gray between the time they arrived at... View Details
    Keywords: by Martha Lagace
    • Web

    Winners & Runners-Up | New Venture Competition

    2023 Halo Braid Yinka Ogunbiyi (MBA 2023) Business Track & Crowd Favorite Winner We reduce braiding time from hours to minutes, empowering Black salon owners to double or triple their business and addressing the 8 billion hours spent braiding View Details