Publications

07 Jul 2015
News

"They Burned the House Down"

Keywords: Sony; hacking; crisis management; leadership; Arts, Entertainment

30 Jul 2018
News

How to Beat the Fear of Better Options

Keywords: social psychology; life hack

29 Sep 2014
News

The Bash Bug Is a Wake-Up Call

Keywords: internet security; hacking; internet of things

September 19, 2017
Article

After Equifax Breach, Companies Advised to Review Open-Source Software Code

By: Ben DiPietro and Lou Shipley

It doesn’t make much sense: At a time when high-powered automated trading systems can execute stock sales in real time, some companies that rely on open-source software to help to run their businesses track their open-source use on spread sheets on paper.
Lou... View Details

Keywords: Software; Open-source; Security Vulnerabilities; Data Privacy; Hack; Applications and Software; Safety; Cybersecurity

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June 2016 (Revised January 2018)
Case

Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers

By: Thales S. Teixeira and Morgan Brown

By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two Sided Markets; Digital Platforms; Marketing; Digital Marketing; Growth Management; Service Industry

June 2019
Case

Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers

By: Thales S. Teixeira

By 2019, two-sided online platforms (or marketplaces) were among the highest-growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products, or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-Sided Markets; Digital Marketing; Customer Acquisition; Two-Sided Platforms; Growth Management; Marketing Strategy; Customers; Acquisition; Organizational Change and Adaptation

February 2017 (Revised May 2017)
Case

Rapid7

By: Mitchell Weiss, Paul Gompers and Silpa Kovvali

That Corey Thomas, vice president at Boston-based Rapid7, Inc., was about to enter his investor’s boardroom to negotiate a potential acquisition of Metasploit, LLC, was already an unlikely achievement of sorts. After all, Rapid7 was a venture-backed, corporate... View Details

Keywords: Acquisition; Computer Hacking; Open-source; Corey Thomas; Rapid7; Exploit Testing; Mergers and Acquisitions; Cybersecurity; Computer Industry; North and Central America; Boston

24 Mar 2015
News

See Your Company Through the Eyes of a Hacker

Keywords: cyber attacks; private companies; customer data; information technology; cyber security; hacking

August 2018
Background Note

Note on Hackathons

By: Ethan Bernstein

Organizations have often sought to meet the pressures of rapid change through novel ways of managing human capital to boost innovation and productivity. Hackathons have emerged as one of the latest approaches to do just that. How can those responsible for managing... View Details

Keywords: Hackathon; Crowdsourcing; Hack; Innovation; Productivity; Minimum Viable Product; Time; Transparency; Bootcamp; Design; Entrepreneurship; Human Resources; Collaborative Innovation and Invention; Innovation and Management; Management; Organizational Structure; Performance Productivity; Technology; Technology Industry

24 Aug 2020
Working Paper Summaries

Performance Hacking: The Contagious Business Practice that Corrodes Corporate Culture, Undermines Core Values, and Damages Great Companies

Keywords: by Robert D. Austin and Richard L. Nolan; Air Transportation

The Science (and Serendipity) of Conversation

In this 30-min lecture, Prof. Brooks describes the emerging science of conversation, including one barrier to achieving shared understanding, and one life hack to manage conversation topics more effectively. View Details

02 Aug 2011
News

What you can learn from Rupert Murdoch's mistakes

26 Dec 2014
News

Sony needs new leadership

22 Feb 2017
News

What’s the Value of a Like?

November 2023
Case

Axie Infinity: Video Game Meets Blockchain

By: Marco Di Maggio and Wenyao Sha

The narrative unfolds from the perspective of Sky Mavis's leadership team, facing a high-stakes, rapidly evolving digital frontier. They navigate the exhilarating yet tumultuous journey of Axie Infinity, balancing innovation with sustainability. It explores the game's... View Details

Keywords: Blockchain; Business Model; Games, Gaming, and Gambling; Currency; Innovation and Management; Business Strategy; Video Game Industry

February 2022
Teaching Note

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli

Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details

Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)

November 2007 (Revised February 2011)
Case

The Ice King

By: Tom Nicholas and Sandra Nicholas

Provides an opportunity to examine the risk-reward tradeoff and the travails of entrepreneurial venturing in the nascent U.S. economy. Traces the origins and development of Frederic Tudor's Ice Company, a business which developed during the 19th century to hack chunks... View Details

Keywords: Business Startups; Cost vs Benefits; Entrepreneurship; Globalization; Business History; Operations; Risk and Uncertainty; United States