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  • All HBS Web  (525)
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    • News  (159)
    • Research  (292)
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  • 2015
  • Working Paper

The Market That Wasn't: The Non-Emergence of the Online Grocery Category.

By: C. Navis, G. Fisher, Ryan Raffaelli and Mary Ann Glynn
In this paper, we examine the non-emergence of a potential new market category. In the late 1990s, the entrepreneurial firms that attempted to sell groceries online in the US attracted significant resources, made impressive technological advancements, and generated... View Details
Keywords: Emerging Markets; Failure; Food; Online Technology; Food and Beverage Industry; Web Services Industry
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Navis, C., G. Fisher, Ryan Raffaelli, and Mary Ann Glynn. "The Market That Wasn't: The Non-Emergence of the Online Grocery Category." Working Paper, 2015.
  • March 2020
  • Teaching Note

Grupo Éxito: Facing Colombia's Competitive Grocery Retail Industry

By: Jose B. Alvarez and Carla Larangeira
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Alvarez, Jose B., and Carla Larangeira. "Grupo Éxito: Facing Colombia's Competitive Grocery Retail Industry." Harvard Business School Teaching Note 520-082, March 2020.
  • May 2016
  • Teaching Plan

Mission Impossible? Yummy77 Delivers Groceries within the Hour

By: Benjamin Edelman
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Edelman, Benjamin. "Mission Impossible? Yummy77 Delivers Groceries within the Hour." Harvard Business School Teaching Plan 916-051, May 2016.
  • August 2020 (Revised March 2021)
  • Case

Migros Turkey: Scaling Online Operations (A)

By: Antonio Moreno and Gamze Yucaoglu
The case opens in November 2019 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are contemplating what the best fulfillment format and... View Details
Keywords: Retail; Grocery; Business Model; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Turkey
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Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations (A)." Harvard Business School Case 621-026, August 2020. (Revised March 2021.)
  • September 2001
  • Teaching Note

H.E. Butt Grocery Company: The New Digital Strategy (A) and (B)TN

By: F. Warren McFarlan
Teaching Note for (9-300-106) and (9-301-125). View Details
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McFarlan, F. Warren. "H.E. Butt Grocery Company: The New Digital Strategy (A) and (B)TN." Harvard Business School Teaching Note 302-027, September 2001.
  • February 2018
  • Teaching Note

Instacart and the New Wave of Grocery Startups

By: John Deighton
Teaching Note for HBS No. 515-089. View Details
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Deighton, John. "Instacart and the New Wave of Grocery Startups." Harvard Business School Teaching Note 918-411, February 2018.
  • May 2016
  • Supplement

Mission Impossible? Yummy77 Delivers Groceries within the Hour

By: Benjamin Edelman
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Edelman, Benjamin. "Mission Impossible? Yummy77 Delivers Groceries within the Hour." Harvard Business School PowerPoint Supplement 916-703, May 2016.
  • October 1994
  • Case

H.E. Butt Grocery Company: A Leader in ECR Implementation

By: James L. McKenney, Richard L. Nolan, Theodore H. Clark and David Croson
Keywords: Supply Chain Management; Strategy
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McKenney, James L., Richard L. Nolan, Theodore H. Clark, and David Croson. "H.E. Butt Grocery Company: A Leader in ECR Implementation." Harvard Business School Case 195-125, October 1994.
  • April 2000 (Revised November 2003)
  • Case

H. E. Butt Grocery Company: The New Digital Strategy (A)

By: F. Warren McFarlan and Melissa Dailey
Shows how the company's IT priorities have moved from primary supply chain restructuring to e-commerce. Shows the new organization structure created by the company. View Details
Keywords: Internet and the Web; Organizational Structure; Organizational Change and Adaptation; Supply Chain; Technology Adoption; Information Technology; Retail Industry
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McFarlan, F. Warren, and Melissa Dailey. "H. E. Butt Grocery Company: The New Digital Strategy (A)." Harvard Business School Case 300-106, April 2000. (Revised November 2003.)
  • October 1995
  • Teaching Note

H.E. Butt Grocery Company: A Leader in ECR Implementation (Abridged) TN

By: F. Warren McFarlan
Teaching Note for (9-196-061). View Details
Keywords: Retail Industry
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McFarlan, F. Warren. "H.E. Butt Grocery Company: A Leader in ECR Implementation (Abridged) TN." Harvard Business School Teaching Note 396-084, October 1995.
  • 15 May 2007
  • Working Paper Summaries

I’ll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders

Keywords: by Todd Rogers, Katherine L. Milkman & Max H. Bazerman; Food & Beverage
  • March 1999
  • Teaching Note

H.E. Butt Grocery Company: A Leader in ECR Implementation (A) & (B) (Abridged) TN

By: F. Warren McFarlan
Teaching Note for (9-196-061) and (9-198-016). View Details
Keywords: Retail Industry
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McFarlan, F. Warren. "H.E. Butt Grocery Company: A Leader in ECR Implementation (A) & (B) (Abridged) TN." Harvard Business School Teaching Note 399-073, March 1999.
  • August 2020 (Revised March 2021)
  • Supplement

Migros Turkey: Scaling Online Operations (B)

By: Antonio Moreno and Gamze Yucaoglu
The case opens in February 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are looking over the results of the fulfillment pilot the... View Details
Keywords: Grocery; Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Retail Industry; Turkey
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Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations (B)." Harvard Business School Supplement 621-027, August 2020. (Revised March 2021.)
  • June 2022 (Revised October 2022)
  • Background Note

Digital Commerce and Delivery: Preparing Food and Retail Value Chains for a 50-50 World

By: William R. Kerr, Daniel O'Connor, Paige Boehmcke and Will Ensor
Increasing digitalization of grocery retail and quick commerce reveals insights about managing complex supply chains at scale and shifting revenue streams from product sales to data monetization. How are the roles of retailers changing? What happens if marginal cost... View Details
Keywords: Grocery Delivery; Grocery; Digitalization; Fulfillment; Delivery; Supply Chain; Disruption; Food; Supply Chain Management; Market Design; Trends; Value Creation; Goods and Commodities; Customer Value and Value Chain; Digital Transformation; Retail Industry; Food and Beverage Industry; United States; China
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Kerr, William R., Daniel O'Connor, Paige Boehmcke, and Will Ensor. "Digital Commerce and Delivery: Preparing Food and Retail Value Chains for a 50-50 World." Harvard Business School Background Note 822-108, June 2022. (Revised October 2022.)
  • March 2010
  • Article

I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time

By: Katherine L. Milkman, Todd Rogers and Max Bazerman
How do decisions made for tomorrow or two days in the future differ from decisions made for several days in the future? We use data from an online grocer to address this question. In general, we find that as the delay between order completion and delivery increases,... View Details
Keywords: Time Management; Service Delivery; Internet and the Web; Decisions; Customers; Retail Industry
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Milkman, Katherine L., Todd Rogers, and Max Bazerman. "I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time." Marketing Letters 21, no. 1 (March 2010): 17–35.
  • December 2015 (Revised February 2016)
  • Case

Ocado

By: José Alvarez, David E. Bell and Damien McLoughlin
In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated... View Details
Keywords: Ocado; Grocery; Retail; Online Grocery; Supermarket; Delivery Models; Service Models; United Kingdom; Technology; Operations Management; Digital Platforms; Competition; Internet and the Web; Service Operations; Service Delivery; Supply Chain; Marketing; Retail Industry; Food and Beverage Industry; United Kingdom
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Alvarez, José, David E. Bell, and Damien McLoughlin. "Ocado." Harvard Business School Case 516-059, December 2015. (Revised February 2016.)
  • November 2020 (Revised November 2020)
  • Case

Daily Table

By: José B. Alvarez, Zeynep Ton and Annelena Lobb
Daily Table is a case about a grocery chain with two outposts in Boston neighborhoods Dorchester and Roxbury. Its mission is to provide healthy food at lower prices to people in lower-income neighborhoods. The case explores Daily Table’s responsibility to its employees... View Details
Keywords: Grocery; COVID-19 Pandemic; Food; Nonprofit Organizations; Employees; Wages; Employee Relationship Management; Boston
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Alvarez, José B., Zeynep Ton, and Annelena Lobb. "Daily Table." Harvard Business School Case 521-025, November 2020. (Revised November 2020.)
  • December 2017 (Revised May 2018)
  • Case

Amazon Buys Whole Foods

By: José B. Alvarez, David Lane and Joni Coughlin
The June 2017 news that e-commerce giant Amazon was paying $13.7 billion for organic supermarket chain Whole Foods precipitated a broad sell-off in the shares of grocery retailers and suppliers. Behind the precipitous declines lay recognition that Amazon’s bold move... View Details
Keywords: Amazon; Whole Foods; Grocery; Grocery Delivery; Mergers & Acquisitions; Business Models; Food Value Chain; Agribusiness; Mergers and Acquisitions; Operations; Competitive Strategy; E-commerce; Agriculture and Agribusiness Industry; Retail Industry; Web Services Industry; Food and Beverage Industry; United States
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Alvarez, José B., David Lane, and Joni Coughlin. "Amazon Buys Whole Foods." Harvard Business School Case 518-056, December 2017. (Revised May 2018.)
  • 2007
  • Working Paper

I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
How do decisions made for tomorrow or two days in the future differ from decisions made for several days in the future? We use data from an online grocer to address this question. In general, we find that as the delay between order completion and delivery increases,... View Details
Keywords: Internet and the Web; Food; Decision Choices and Conditions; Conflict and Resolution; Emotions; Cognition and Thinking; Retail Industry; Food and Beverage Industry
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Milkman, Katherine L., Todd Rogers, and Max H. Bazerman. "I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time." Harvard Business School Working Paper, No. 07-078, April 2007. (Revised December 2007, May 2008, September 2008.)
  • 2016
  • Case

Advanced Leadership Pathways: Doug Rauch and the Daily Table

By: Rosabeth M. Kanter, Peter Zimmerman and Penelope Rossano
Former Trader Joe's President Doug Rauch developed an innovative idea to address the challenge of food insecurity, food waste, and nutrition. His concept was a new retail grocery model, offering nutritious affordable food to a food insecure population in the inner city... View Details
Keywords: Food Insecurity; Grocery; Social Entrepreneurship; Food; Health; Nonprofit Organizations; Boston
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Kanter, Rosabeth M., Peter Zimmerman, and Penelope Rossano. "Advanced Leadership Pathways: Doug Rauch and the Daily Table." Harvard Business Publishing Case 316-105, 2016.
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