Publications

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October 2011 (Revised September 2014)
Case

Paddle8: Painting a New Picture of the Art Market

By: Mukti Khaire

The Paddle8 case is a short case that presents the idea for a new business in the global art market and asks students to evaluate whether it will work, given the structure and unique workings of the art market. Paddle8 is a New York-based startup that partners with... View Details

Keywords: Arts; Business Plan; Business Startups; Corporate Entrepreneurship; Internet and the Web; Trade; Fine Arts Industry; New York (city, NY)

01 Aug 2017
News

When Art Met Finance

exhibition “Everything That’s Interesting Is New,” The Dakis Joannou Collection, The Factory, Athens School of Fine Arts, Athens, 1996. (Photo via Artsy) Jeffrey Deitch’s (MBA 1978) friends were surprised when the New York View Details

Keywords: Arts, Entertainment

01 Sep 2005
News

Art purchased on this year's trip

Harbor Steps" by Michael Alpert, Courtesy Gracie Mansion Gallery "Milford Walkway" by Michael Alpert, Courtesy Gracie Mansion Gallery "Interior 7" by Sarah Davis, Courtesy Michael Steinberg Fine Art... View Details

December 2013 (Revised January 2015)
Case

Barbara Krakow Gallery

By: Jose Alvarez and Nyssa Liebermann

The Barbara Krakow Gallery is a successful contemporary art gallery located in Boston. It utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope... View Details

10 Jan 2013
News

From Wall Street to Visual Art

Bussel: Using her business savvy to manage large-scale art installations. View Bussel's online gallery Three heads—simple, generic profiles—stand 30 feet high and span 100 feet across the outer wall of the Mann Auditorium in Tel Aviv, the... View Details

Keywords: Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Securities, Commodities, and Other Financial Investments; Finance

28 Mar 2016
News

Drawing Connections Between Business and Art

businesses’ affinity for art as a part of the corporate culture. Many of the nation’s corporations have museums in their headquarters, displaying the art collection—everything from pottery to View Details

Keywords: Constantine von Hoffman

March 1976
Teaching Note

Metropolitan Museum of Art (B), Teaching Note

By: Regina E. Herzlinger

Keywords: Arts; Fine Arts Industry

February 2006 (Revised August 2006)
Case

Christo and Jeanne-Claude: The Art of the Entrepreneur

By: G. Felda Hardymon, Josh Lerner and Ann Leamon

Christo and Jeanne-Claude, the artists who created The Gates in New York City in 2005, are trying to decide how best to finance their next project. Over the River, a project to drape sections of the Arkansas River with translucent fabric is a very different enterprise... View Details

Keywords: Private Equity; Arts; Fine Arts Industry; Arkansas

Web

the Art of American Advertising - Advertising Products

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Advertising Products National Markets Advertising Products Trade Catalogs... View Details

Web

Site Credits - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 Research Links Bibliography Site Credits CURATOR: Melissa... View Details

April 2022
Teaching Note

Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand

By: Jill Avery

A sixteenth century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed, and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo... View Details

Keywords: Brand Management; Brand Valuation; Art; Art Dealer; Auction House; Brand Storytelling; Marketing; Brands and Branding; Marketing Strategy; Fine Arts Industry; United States; Italy

2024
Working Paper

“If You’re Not There… You’re Not There”: How Art Market Platforms Induce Status Anxiety to Coerce Participation

By: James Riley and Ezra Zuckerman Sivan

This paper, an 18-month ethnographic investigation of international art fairs (IAFs), shows how market platforms can have a coercive effect, inducing sellers (i.e., art galleries) to participate despite ambivalence over their value and anxiety over the process by which... View Details

Keywords: Market Participation; Status and Position; Competition; Demand and Consumers; Fine Arts Industry

Article

Wisdom or Madness? Comparing Crowds with Expert Evaluation in Funding the Arts

By: Ethan Mollick and Ramana Nanda

In fields as diverse as technology entrepreneurship and the arts, crowds of interested stakeholders are increasingly responsible for deciding which innovations to fund, a privilege that was previously reserved for a few experts, such as venture capitalists and... View Details

Keywords: Crowdfunding; Arts; Decision Choices and Conditions; Entrepreneurship; Investment; Fine Arts Industry; Fine Arts Industry

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Web

Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

displays of fine art, book arts and graphic design, which were held at RR Donnelley beginning in 1930. This series focuses particularly on Lakeside Press Galleries exhibitions. The archive was featured in an... View Details

15 Jun 2021
News

Action Plan: Come as You Are

After HBS, at his first job with Boston’s Museum of Fine Arts, Basseches oversaw multiple aspects of the museum’s exhibitions, including financial and staff management, marketing, sponsorship, and negotiations. Before joining the Royal... View Details

Keywords: Julia Hanna; museums; art; cognition; diversity; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment

Web

Contemporary Black Artists and Public Art | Baker Library | Bloomberg Center | Harvard Business School

Courtesy the artist and Royal Academy of Arts, London. Photographed by Marcus Leith, 2014. Yinka Shonibare CBE RA was born in London and moved to Lagos, Nigeria, at the age of three. He returned to the UK to study Fine View Details

January 2018 (Revised October 2019)
Case

Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand

By: Jill Avery

A 16th century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo da... View Details