Publications

December 2020
Supplement

Video Interview with Felecia Hatcher

By: Rosabeth M. Kanter and Joyce J. Kim

Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural... View Details

Keywords: Entrepreneurial Ecosystems; Female Entrepreneur; Sexism; Racism; Entrepreneurship; Business Startups; Diversity; Gender; Race; Prejudice and Bias; City; Culture; Miami

December 2020
Supplement

Video Interview with Maxeme Tuchman

By: Rosabeth M. Kanter and Joyce J. Kim

Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural... View Details

Keywords: Entrepreneurial Ecosystems; Female Entrepreneur; Racism; Sexism; Entrepreneurship; Business Startups; Diversity; Gender; Race; Prejudice and Bias; City; Culture; Miami

January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

October 2020 (Revised April 2021)
Case

Women Entrepreneurs and Tech Ecosystems: One City, Two Realities, and Four Diverse Women

By: Rosabeth Moss Kanter and Joyce J. Kim

Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural... View Details

Keywords: Female Entrepreneur; Entrepreneurial Ecosystems; Inclusion; Innovation ＆ Entrepreneurship; Racism; Sexism; Start-up; Entrepreneurship; Business Startups; Diversity; Gender; Race; Prejudice and Bias; Innovation and Invention; City; Culture; Miami

May 2021 (Revised February 2024)
Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

October 2019 (Revised January 2020)
Supplement

Dulcie Madden (B)—A Difficult Choice

By: Shikhar Ghosh and Shweta Bagai

This is part of a three-case series that follows Dulcie Madden's journey as a founder over five years. Case (A) is about managing growth and cash flow; Case (B) is about the exit decision and conditions on a sale; Case (C) shows Madden dealing with adversity and the... View Details

October 2019 (Revised January 2020)
Case

Dulcie Madden (A)—Growth or Exit?

By: Shikhar Ghosh, Christopher Payton and Shweta Bagai

This is part of a three-case series that follows Dulcie Madden's journey as a founder over five years. Case (A) is about managing growth and cash flow; Case (B) is about the exit decision and conditions on a sale; Case (C) shows Madden dealing with adversity and the... View Details

14 Jul 2021
Video

Women in Industry Series: Entrepreneurship

01 Mar 2023
Video

Pathways to Inclusive Entrepreneurship: Perspectives from Capital Creators

September 2023
Case

The Meteoric Rise of Skims

By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger

Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who... View Details

02 Mar 2023
Video

Perspectives from Capital Creators: Investing in Underestimated Entrepreneurs

Video

Melek El Nimer

Melek El Nimer, founder of the Social Support Society and Unite Lebanon Youth Project in Lebanon, outlines the strategies her organization has employed to allow for more of their female students to pursue higher education abroad. View Details

Video

Adenike Ogunlesi

Adenike Ogunlesi, Founder and Chief Responsibility Officer of Ruff 'n' Tumble, discusses her support for female entrepreneurs in Nigeria, emphasizing the importance of mindset, belief in oneself and the possibility to seek business advice in a safe space. View Details

10 Jul 2023
Video

Advice to Underestimated Entrepreneurs

01 Mar 2022
Video

Women of Color Lead, Empower & Thrive: A Virtual Event

February 2019 (Revised November 2024)
Case

Theranos: Who Has Blood on Their Hands? (A)

By: Nien-hê Hsieh, Christina R. Wing, Emilie Fournier and Anna Resman

This case covers the rise and fall of Theranos, the company founded by Elizabeth Holmes in 2004 to revolutionize the blood testing industry by creating a device that could provide from a small finger prick the same results and accuracy as intravenous blood draws. As... View Details

Keywords: Health Testing and Trials; Corporate Accountability; Organizational Culture; Misleading and Fraudulent Advertising; Crime and Corruption; Ethics; Entrepreneurship; Lawsuits and Litigation

07 Mar 2018
News

Women Entrepreneurs Are More Likely to Get Funding If They Emphasize Their Social Mission

September–October 2017
Article

Blurring the Boundaries: The Interplay of Gender and Local Communities in the Commercialization of Social Ventures

By: Stefan Dimitriadis, Matthew Lee, Lakshmi Ramarajan and Julie Battilana

This paper examines the critical role of gender in the commercialization of social ventures. We argue that cultural beliefs about what is perceived to be appropriate work for each gender influence how founders of social ventures incorporate commercial activity into... View Details

Keywords: Community; Cultural Beliefs; Social Enterprise; Gender; Local Range; Commercialization; Culture