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- Faculty Publications (14)
Show Results For
- All HBS Web (49)
- Faculty Publications (14)
- Research Summary
Informing Brand Marketing Practice
Susan M. Fournier is involved with several projects relating more generally to brand managment issues. These include boardroom-level projects (with Professors Thomas Madden and Franke Fehle of the University of South Carolina, and sponsored by Interbrand) on the... View Details
- 20 Aug 2014
- Research & Ideas
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
increasingly by individuals. People who use Facebook and Twitter are for all practical purposes running little media houses, and face the problem of their much larger brethren, where will the next story come from? Originality is too time-consuming: emulation is... View Details
Keywords: by John Deighton
- 12 Dec 2011
- HBS Case
HBS Cases: Clocky, the Runaway Alarm Clock
had to be careful to focus on function as well as fun, lest Clocky be relegated to fad status along with past products like Sony's now-discontinued robotic pet dog, the AIBO. “Apple succeeds because in addition to providing an appealing... View Details
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
driven by the fad of the day. During the 1960s, everyone thought IBM's integration was an unassailable point of competitive advantage. Because IBM controlled such a wide swath of the industry's value chain, it could make better products... View Details
- 16 May 2000
- Research & Ideas
The Simple Economics of Open Source
finally, can open source projects expect to live longer than commercial ones? The jury remains out on that question too, write Lerner and Tirole. Since open source code is freely available, programs can probably live so long as people are attracted to their inherent... View Details
- Web
2022 Reunion Presentations - Alumni
traditional processes, enable companies to straddle industry boundaries, and open up powerful opportunities for learning. Direct-to-Consumer Brands: A Fad That Will Go Away or Disruptive Force That's Here to Stay? Faculty: Professor Rajiv... View Details
- 30 Apr 2019
- News
Founder of Hinge Has Some Thoughts on Your Dating Profile
mother would describe me..." or "Worst fad I participated in..." Potential matches can then leave comments on their answers, and let the sharing begin. In the article, McLeod also offers some suggestions on making the most of app... View Details
- 01 Sep 2009
- News
Of Value and Values
they thought the firm’s approach was a fad or the wave of the future, the results reversed: one-third thought it was a passing fancy, while two-thirds did not. So, despite their reservations, a majority seemed to feel they were witnessing... View Details
- 01 Oct 1997
- News
Theory & Practice
predictability, Stevenson writes, the management fads often invoked in response to these changes actually undermine predictability. In Do Lunch or Be Lunch, Stevenson discusses techniques for honing predictive power, making decisions, and... View Details
- 01 Dec 2011
- News
Ticktock
Roomba turned out to be a gadget, a fad item, because after a while it was a hassle to use and provided little results, even if it was always fun to have it running around the house,” Nanda states. “After seeing its product in the field... View Details
- Profile
Beau D'Arcy
that I thought could be successful and I found them interesting, but I didn't realize until launching Breakwater Chicago what it feels like to truly 'love' what you're working on. I would suggest that students take time to think about that and not just jump to whatever... View Details
- 12 Oct 1999
- Research & Ideas
Building Competitive Advantage Through Operations
organizations? Upton: Popular strategies fall short partly because they are fads that happen to work well in one company but do not transfer well into others, or because they are misunderstood, misapplied, or not well-implemented. Rather... View Details
Keywords: by Staff
- 05 Mar 2025
- News
Uncertain Terms
After Amar Bhidé (MBA 1979/DBA 1988) became an HBS assistant professor in 1988, then-dean John H. McArthur (MBA 1959/DBA 1963) gave him a copy of economist Frank Knight’s 1921 book Risk, Uncertainty and Profit. Knight’s idea that “uncertainty” must be distinguished... View Details
- 01 Dec 2002
- News
Building a Network for Social Enterprise in Latin America
social change in Latin America, the SEKN expects the organization to create a long-term forum for ideas between partner universities. “We're facilitators,” Reficco says. “We want to show that social enterprise can work — that this is not just a passing View Details
- 24 Jun 2014
- News
The First Five Years: Beau D'Arcy (MBA 2010)
successful and I found them interesting, but I didn't realize until launching Breakwater Chicago what it feels like to truly 'love' what you're working on. I would suggest that students take time to think about that and not just jump to whatever the View Details
Keywords: Arts, Entertainment
- 12 Nov 2001
- Research & Ideas
Facing the New World Order
wealthy. Depending on where you are, your priorities are different. And there's a tendency in governments to kind of pursue the fad of the day, in terms of what kind of economic reform is the "correct economic reform." What we... View Details
Keywords: by Staff
- 06 Aug 2014
- What Do You Think?
What Is Warren Bennis’s Legacy?
who had an opportunity to work with his Global Institute for Leadership Development, commented that "What struck me about him was his gentle and focused message. He was clear that leadership was about relationships, first and foremost. To start anywhere else or... View Details
- 11 Dec 2012
- First Look
First Look: Dec. 11
Mikael Hed, CEO of Rovio, was planning to create an Angry Birds movie. Was Angry Birds a fad that would fade away or was Rovio on a path to build a media empire? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/512033-PDF-ENG... View Details
Keywords: Sean Silverthorne
- 25 Jul 2005
- Research & Ideas
An Organization Your Customers Understand
of the R&D division, and the marketing department is a customer of manufacturing. In some accounts, employees are customers of management. Although people may like being called customers—to foster their sense of importance and self-worth—following this... View Details
Keywords: by Robert Simons
- 03 May 2004
- Research & Ideas
Business History around the World
of family-owned and-managed firms. It may sound a simplistic conclusion that there has never been "one best way" of achieving business success. However, this historical experience stands as a powerful corrective to over-simplistic management View Details
Keywords: by Cynthia Churchwell