experimentation - Publications - Faculty & Research

05 May 2020
News

Innovation Through Experimentation

06 Sep 2019
Working Paper Summaries

Experimentation and Startup Performance: Evidence from A/B Testing

Keywords: by Rembrand Koning, Sharique Hasan, and Aaron Chatterji

16 Apr 2020
News

Experimentation is the Engine of Innovation

2021
Working Paper

Quantifying the Value of Iterative Experimentation

By: Iavor I Bojinov and Jialiang Mao

Over the past decade, most technology companies and a growing number of conventional firms have adopted online experimentation (or A/B testing) into their product development process. Initially, A/B testing was deployed as a static procedure in which an experiment was... View Details

Keywords: Product Development; Value Creation; Research

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20 May 2020
News

Experimentation and Its Discontents

Research Summary

Organizational and Business Experimentation

By: Stefan H. Thomke

Please contact Professor Thomke for the most current description of his research on managing automotive development and/or copies of research articles (published and working papers).

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1995
Chapter

Introduction to Experimental Economics

By: A. E. Roth

Keywords: Economics

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13 Jul 2011
News

Experimental Ideas with Impact

1997
Book

Handbook of Experimental Economics

By: J. H. Kagel and A. E. Roth

Keywords: Economics

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1987
Chapter

Laboratory Experimentation in Economics

By: A. E. Roth

Keywords: Economics; Research

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04 Jan 2016
Working Paper Summaries

Understanding Conformity: An Experimental Investigation

Keywords: by B. Douglas Bernheim & Christine Exley

2023
Article

Experimental Evaluation of Individualized Treatment Rules

By: Kosuke Imai and Michael Lingzhi Li

The increasing availability of individual-level data has led to numerous applications of individualized (or personalized) treatment rules (ITRs). Policy makers often wish to empirically evaluate ITRs and compare their relative performance before implementing them in a... View Details

Keywords: Causal Inference; Heterogeneous Treatment Effects; Precision Medicine; Uplift Modeling; Analytics and Data Science; AI and Machine Learning

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* Top 10 Technology Books of 2020 (Forbes)
* 10 Best Business Books of 2020 (Inc. Magazine)
* Top Shelf Pick of Best Business Books 2020: Technology & Innovation (Strategy + Business)
* 9 Best Business Books for 2020... View Details

05 Dec 2011
Research & Ideas

It’s Alive! Business Scholars Turn to Experimental Research

you may not be able to learn anywhere else," says Alvin E. Roth, a professor in the Negotiation, Organizations & Markets (NOM) Unit at HBS and a longtime champion of experimental economics. For example, to track how viewers watch... View Details

Keywords: by Carmen Nobel

Research Summary

Moral Reasoning & Experimental Political Philosophy

In this work, we demonstrate a new and morally significant effect on judgment and decision-making. This research is inspired by the work of John Rawls, widely regarded as the most important political philosopher of the 20th Century. Here we apply the central... View Details

Keywords: Ethics; Fairness; Distributive Justice

2015
Working Paper

Understanding Conformity: An Experimental Investigation

By: B. Douglas Bernheim and Christine L Exley

Some theories of conformity hold that social equilibrium either standardizes inferences or promotes a shared understanding of conventions and norms among individuals with fixed heterogeneous preferences (belief mechanisms). Others depict tastes as fluid and hence... View Details

Keywords: Conformity; Norms; Image Motivation; Prosocial Behavior; Motivation and Incentives; Behavior; Standards

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