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  • 30 Jun 2014
  • Lessons from the Classroom

The Role of Emotions in Effective Negotiations

soon as the checkbook comes out a flood of emotions comes out with it—fear, anxiety, competiveness, anger, annoyance—all of which can influence what either side is willing to accept. “I can't imagine a good negotiator who doesn't have... View Details
Keywords: by Michael Blanding; Entertainment & Recreation; Sports
  • January 10, 2023
  • Editorial

Managing Your Team’s Emotional Dynamic

By: Amit Goldenberg
Collective emotion, when a group of people shares an emotion, is often stronger than a single individual feeling that same emotion alone. So, how can leaders manage emotions, particularly negative ones, from taking over a team? Four strategies from psychology—situation... View Details
Keywords: Emotions; Leadership; Groups and Teams
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Goldenberg, Amit. "Managing Your Team’s Emotional Dynamic." Harvard Business Review (website) (January 10, 2023).
  • January–February 2013
  • Article

Negotiating with Emotion

By: Kimberlyn Leary, Julianna Pillemer and Michael Wheeler
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Leary, Kimberlyn, Julianna Pillemer, and Michael Wheeler. "Negotiating with Emotion." Harvard Business Review 91, nos. 1/2 (January–February 2013): 96–103.
  • February 2004
  • Case

Note on Human Behavior: Reason and Emotion

By: Nitin Nohria and Bridget Gurtler
Human beings are driven by reasons and emotions. On the one hand, as rational choice theorists assert, human beings are resourceful and evaluative as they strive to maximize their own interests. An individual's interests can converge or diverge from the interests of... View Details
Keywords: Behavior; Cognition and Thinking; Emotions; Interests; Organizations; Organizational Design; Governing Rules, Regulations, and Reforms
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Nohria, Nitin, and Bridget Gurtler. "Note on Human Behavior: Reason and Emotion." Harvard Business School Case 404-104, February 2004.
  • October 2019
  • Case

Feeling Machines: Emotion AI at Affectiva

By: Shane Greenstein and John Masko
In 2016, Affectiva—a Boston-based emotion AI software company with a long track record of building emotion-sensing software for market research—had attempted to expand into new verticals by releasing a mobile software development kit (SDK) that downloaders could adapt... View Details
Keywords: Artificial Intelligence; Market Research; Business Model; Finance; Revenue; Decision Making; Risk and Uncertainty; Market Entry and Exit; Applications and Software; AI and Machine Learning; Information Technology Industry; Auto Industry; United States
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Greenstein, Shane, and John Masko. "Feeling Machines: Emotion AI at Affectiva." Harvard Business School Case 620-058, October 2019.
  • Article

Unregulated Emotional Risks of AI Wellness Apps

By: Julian De Freitas and Glenn Cohen
We propose that AI-driven wellness apps powered by large language models can foster extreme emotional attachments and dependencies akin to human relationships—posing risks like ambiguous loss and dysfunctional dependence—that challenge current regulatory frameworks and... View Details
Keywords: AI and Machine Learning; Well-being; Emotions; Governing Rules, Regulations, and Reforms
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De Freitas, Julian, and Glenn Cohen. "Unregulated Emotional Risks of AI Wellness Apps." Nature Machine Intelligence (in press).
  • 2002
  • Chapter

Emotions Up and Down: Intergroup Emotions Result from Status and Competition

By: S.T. Fiske, A.J.C. Cuddy and P. Glick
Keywords: Emotions; Groups and Teams; Status and Position; Competition
Citation
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Fiske, S.T., A.J.C. Cuddy, and P. Glick. "Emotions Up and Down: Intergroup Emotions Result from Status and Competition." In From Prejudice to Intergroup Emotions: Differentiated Reactions to Social Groups, edited by D.M. Mackie and E.R. Smith, 247 – 264. New York: Psychology Press, 2002.
  • Feb 2021
  • Talk

Emotion Dynamics in Groups

By: Amit Goldenberg
Citation
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Goldenberg, Amit. "Emotion Dynamics in Groups." Princeton University, Princeton, NJ, February 2021.
  • December 2021
  • Article

Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations

By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg
What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing... View Details
Keywords: Negative Emotions; Emotional Influence; Emotional Resonance; Political Discourse; Emotion Contagion; Intergroup; Interactive Communication; Emotions; Government and Politics; Social Media
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Schöne, Jonas Paul, Brian Parkinson, and Amit Goldenberg. "Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations." Affective Science 2, no. 4 (December 2021): 379–390.
  • October 17, 2023
  • Article

10 Emotions That Are Undervalued in the Workplace

By: Frances X. Frei and Anne Morriss
In their new book, Move Fast and Fix Things, Frances Frei and Anne Morriss outline five strategies to help leaders tackle their hardest problems and quickly make change. Their fourth strategy is about telling a compelling story about the change you need to... View Details
Keywords: Emotions; Organizational Change and Adaptation; Business or Company Management; Leading Change
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Frei, Frances X., and Anne Morriss. "10 Emotions That Are Undervalued in the Workplace." Harvard Business Review (website) (October 17, 2023).
  • 16 Mar 2018
  • Working Paper Summaries

Amount and Diversity of Digital Emotional Expression Predicts Happiness

Keywords: by Laura Vuillier, Alison Wood Brooks, June Gruber, Rui Sun, Michael I. Norton, Matthew James Samson, Emiliana Simon-Thomas, Paul Piff, Sarah Fan, Jordi Quoidbach, Charles Gorintin, Pete Fleming, Arturo Bejar, and Dacher Keltner
  • 2025
  • Working Paper

Is Love Blind? AI-Powered Trading with Emotional Dividends

By: De-Rong Kong and Daniel Rabetti
We leverage the non-fungible tokens (NFTs) setting to assess the valuation of emotional dividends (LOVE), a long-standing empirical challenge in private-value markets such as art, antiques, and collectibles. Having created and validated our proxy, we use deep learning... View Details
Keywords: NFTs; Non-fungible Tokens; AI and Machine Learning; Valuation; Financial Markets
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Kong, De-Rong, and Daniel Rabetti. "Is Love Blind? AI-Powered Trading with Emotional Dividends." Working Paper, February 2025.
  • Article

Price Promotion for Emotional Impact

By: Aylin Aydinli, Marco Bertini and Anja Lambrecht
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Aydinli, Aylin, Marco Bertini, and Anja Lambrecht. "Price Promotion for Emotional Impact." Journal of Marketing 78, no. 4 (July 2014): 80–96.
  • January 2015
  • Article

Poker-faced Morality: Concealing Emotions Leads to Utilitarian Decision Making

By: Jooa Julia Lee and F. Gino
This paper examines how making deliberate efforts to regulate aversive affective responses influences people's decisions in moral dilemmas. We hypothesize that emotion regulation—mainly suppression and reappraisal—will encourage utilitarian choices in emotionally... View Details
Keywords: Decisions; Moral Sensibility; Emotions
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Lee, Jooa Julia, and F. Gino. "Poker-faced Morality: Concealing Emotions Leads to Utilitarian Decision Making." Organizational Behavior and Human Decision Processes 126 (January 2015): 49–64.
  • April 2021
  • Article

Beyond the Emoticon: Are There Unintentional Cues of Emotion in Email?

By: Hayley Blunden and Andrew Brodsky
Email and text-based communication have become ubiquitous. Although recent findings indicate emotional equivalence between face-to-face and email communication, there is limited evidence of nonverbal behaviors in text-based communication, especially the kinds of... View Details
Keywords: Attributions; Nonverbal Behavior; Computer-mediated Communication; Communication; Emotions
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Blunden, Hayley, and Andrew Brodsky. "Beyond the Emoticon: Are There Unintentional Cues of Emotion in Email?" Personality and Social Psychology Bulletin 47, no. 4 (April 2021): 565–579. (https://doi.org/10.1177/0146167220936054.)
  • April 2024
  • Article

Loneliness and Emotion Regulation in Daily Life

By: Lameese Eldesouky, Amit Goldenberg and Kate Ellis
There is a growing understanding that emotion regulation (ER) abilities can be an important buffer for loneliness. However, most of this research is cross-sectional. Thus, it is unknown whether loneliness is associated with ER in momentary evaluations and can predict... View Details
Keywords: Interpersonal Communication; Emotions; Attitudes; Egypt
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Eldesouky, Lameese, Amit Goldenberg, and Kate Ellis. "Loneliness and Emotion Regulation in Daily Life." Art. 112566. Personality and Individual Differences 221 (April 2024).
  • 1993
  • Chapter

Teaching Emotion with Drama Advertising

By: J. A. Deighton and S. Hoch
Keywords: Teaching; Advertising; Advertising Industry; Education Industry
Citation
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Deighton, J. A., and S. Hoch. "Teaching Emotion with Drama Advertising." In Advertising Exposure, Memory and Choice, edited by A. A. Mitchell. Hillsdale, NJ: Lawrence Erlbaum Associates, 1993.
  • October 2022
  • Article

Amplification in the Evaluation of Multiple Emotional Expressions over Time

By: Amit Goldenberg, Jonas Schöne, Zi Huang, Timothy D. Sweeny, Desmond C. Ong, Timothy Brady, Maria M. Robinson, David Levari, Jamil Zaki and James J. Gross
Social interactions are dynamic and unfold over time. To make sense of social interactions, people must aggregate sequential information into summary, global evaluations. But how do people do this? Here, to address this question, we conducted nine studies (N = 1,583)... View Details
Keywords: Social Interactions; Facial Expressions; Emotions; Behavior; Perception
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Goldenberg, Amit, Jonas Schöne, Zi Huang, Timothy D. Sweeny, Desmond C. Ong, Timothy Brady, Maria M. Robinson, David Levari, Jamil Zaki, and James J. Gross. "Amplification in the Evaluation of Multiple Emotional Expressions over Time." Nature Human Behaviour 6, no. 10 (October 2022): 1408–1416.
  • August 11, 2023
  • Article

How CEOs Can Navigate the Emotional Labor of Leadership

By: Nitin Nohria
Although the CEO role comes with power, pay, and privilege, it also involves emotional labor, as leaders feel the toll of making divisive and unpopular decisions. This aspect of the job has become more challenging the last few years. This article offers leaders four... View Details
Keywords: Leadership Style; Work-Life Balance; Emotions
Citation
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Nohria, Nitin. "How CEOs Can Navigate the Emotional Labor of Leadership." Harvard Business Review (website) (August 11, 2023).
  • April 2010 (Revised November 2010)
  • Background Note

Moral Decision-Making: Reason, Emotion & Luck

By: Michael A. Wheeler and Julianna Pillemer
This extensive note synthesizes current psychological and neuroscientific research on how people make decisions with moral implications. Research summaries and scenarios illustrate critical issues. View Details
Keywords: Decision Making; Moral Sensibility; Leadership; Science; Emotions
Citation
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Wheeler, Michael A., and Julianna Pillemer. "Moral Decision-Making: Reason, Emotion & Luck." Harvard Business School Background Note 910-029, April 2010. (Revised November 2010.)
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