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  • January 2018
  • Case

Mary Barra, CEO, General Motors

By: Nitin Nohria, Kerry Herman and Sarah Gulick
Library case detailing the career of Mary Barra, GM’s CEO from January 2014, and her handling of the GM ignitions scandal, GM’s move into electric and autonomous car development, and activist investors. View Details
Keywords: CEO; Female Ceo; Automobiles; Leadership; Crisis Management; Auto Industry; Michigan
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  • August 2013 (Revised November 2020)
  • Case

Tesla Motors

By: Eric Van den Steen
In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car—the model S—to rave reviews; had recently raised first-year production targets; and had started taking orders for its next car, the Model X. Tesla seemed to be on... View Details
Keywords: Barriers To Entry; Economic Analysis; Learning Curve; Economies Of Scale; Innovation; Market Entry; Sustainable Competitive Advantage; Vision; Strategy And Leadership; Strategy; Competitive Strategy; Market Entry and Exit; Competitive Advantage; Technological Innovation; Leadership; Learning; Economics; Analysis; Auto Industry
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  • March 2014
  • Teaching Note

Tesla Motors

By: Eric Van den Steen
In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car—the model S—to rave reviews, had recently raised first-year production targets, and had started taking orders for its next car, the Model X. Tesla seemed to be on... View Details
Keywords: Technological Innovation; Production; Product Launch; Business Strategy; Auto Industry; United States
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  • December 2017 (Revised November 2018)
  • Case

Tesla Motors (B): Merging with SolarCity

By: Stuart C. Gilson and Sarah L. Abbott
In 2016, electric car manufacturer Tesla announced that it was making an offer to acquire solar panel manufacturer SolarCity in an all-stock offer worth $2.6 billion in Tesla stock. Tesla’s co-founder and CEO, Elon Musk, believed that the merger would generate... View Details
Keywords: M＆A; M＆A Valuation; Investing; Equities; Equity; Valuation; Mergers and Acquisitions; Auto Industry; Energy Industry; United States
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  • June 2015 (Revised August 2016)
  • Case

Apple's Future: Apple Watch, Apple TV, and/or Apple Car?

By: David B. Yoffie and Eric Baldwin
In 2015, Apple CEO Tim Cook knew that Apple, despite its phenomenal success, needed to continue to innovate in new product areas in order to continue its momentum into the future. This case explores three new (actual or potential) product offerings from Apple: the... View Details
Keywords: Strategy; Electronics; Innovation; Technology; Technological Innovation; Competitive Strategy; Corporate Strategy; Emerging Markets; Growth and Development Strategy; Computer Industry; Retail Industry; Electronics Industry
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  • May 2019 (Revised June 2021)
  • Case

State of Charge: The Massachusetts Energy Storage Initiative

By: John R. Wells and Benjamin Weinstock
In early 2017, Judith Judson (Harvard Business School MBA, 2000), Commissioner of the Massachusetts Department of Energy Resources (DOER), was reflecting on the results of the initiative she had led to identify the contribution advanced electricity storage could make... View Details
Keywords: Energy Storage; Energy Generation; Programs; Policy; Strategy; Energy Industry; Utilities Industry; Massachusetts
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  • August 2020
  • Case

24M Technologies

By: John R. Wells and Benjamin Weinstock
In early 2020, 24M Technologies (24M) announced that two of its strategic investors had commenced building plants to produce lithium-ion (Li-ion) batteries based on 24M’s novel semi-solid electrode technology. This promised to halve the cost of conventional Li-ion... View Details
Keywords: Lithium-ion Batteries; Technological Innovation; Commercialization; Growth and Development Strategy; Competitive Strategy
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  • December 2017 (Revised November 2018)
  • Case

Tesla Motors (A): Financing Growth

By: Stuart C. Gilson and Sarah L. Abbott
The case analyzes the equity market value of Tesla Motors, the electric car company founded and led by Elon Musk. Wall Street analysts are wildly divided on the future growth prospects for this company, and analysts’ one year share price targets range from $160 to... View Details
Keywords: Valuation Methodologies; Investing; Equities; Public Equity; Finance; Valuation; Equity; Auto Industry; Energy Industry; United States
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  • June 2020
  • Article

Real-time Data from Mobile Platforms to Evaluate Sustainable Transportation Infrastructure

By: Omar Isaac Asensio, Kevin Alvarez, Arielle Dror, Emerson Wenzel, Catharina Hollauer and Sooji Ha
By displacing gasoline and diesel fuels, electric cars and fleets reduce emissions from the transportation sector, thus offering important public health benefits. However, public confidence in the reliability of charging infrastructure remains a fundamental barrier to... View Details
Keywords: Environmental Sustainability; Transportation; Infrastructure; Behavior; AI and Machine Learning; Demand and Consumers
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  • 02 Jun 2010
  • First Look

First Look: June 2

and Zach Scott ClaytonHarvard Business School Note 510-095 This note describes the rapidly changing environment of social media and how managers can leverage it. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/510095-PDF-ENG Re-THINK-ing THINK: The View Details
Keywords: Martha Lagace
  • 18 Jul 2023
  • Research & Ideas

Will Global Demand for Oil Peak This Decade?

Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade.... View Details
Keywords: by Alvin Powell, Harvard Gazette; Energy; Industrial Products; Auto; Green Technology
  • 01 Apr 2024
  • In Practice

Navigating the Mood of Customers Weary of Price Hikes

your budget on electricity, or you bought a new car in the last couple of years, you must have experienced significant price hikes, very likely way above the publicly announced inflation numbers. Similarly, if you live in Miami or... View Details
Keywords: by Rachel Layne; Retail; Consumer Products
  • 19 Nov 2013
  • First Look

First Look: November 19

seemed to be on its way to defy the skeptics and become the first U.S. company to enter the car industry with a mass-produced car since WWII and the first to successfully launch a fully View Details
Keywords: Sean Silverthorne
  • 18 Jun 2013
  • First Look

First Look: June 18

mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an efficient View Details
Keywords: Anna Secino
  • 19 Apr 2016
  • First Look

April 19, 2016

and limiting production volumes; illegal poultry imports threaten food safety while undercutting prices of domestic product; corruption is rampant; debt is exorbitantly expensive; commercial real estate is sparse; and electricity is... View Details
Keywords: Sean Silverthorne
  • 29 Nov 2022
  • Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

SpaceX and Tesla and his other businesses. While it isn’t quite building electric cars or going to Mars, the situation that Musk is stepping into at Twitter is challenging and might call for a leader who is... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Technology
  • 19 Dec 2023
  • Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

Chief People Officer Teuila Hanson joins William Kerr to discuss workplace trends, skills, credentials, diversity, internal mobility, social capital, and change management. Volvo Cars Retools Its Talent Strategy for an EV Future The shift... View Details
Keywords: by Danielle Kost
  • 27 Jun 2005
  • Research & Ideas

Asian and American Leadership Styles: How Are They Unique?

example, the CEO of Banyan Tree Resorts). At the core of empowering leadership is the ability to energize the people in a company. Jack Welch commented, "You may be a great manager, but unless you can energize other people, you are of no value to General View Details
Keywords: by D. Quinn Mills
  • 20 Aug 2020
  • Book

From the Plow to the Pill: How Technology Shapes Our Lives

there were washing machines, women had considerably more time. And once you add in electric ranges and ovens, they mathematically have even more time that allows them to pursue other things—more leisure, more time to keep their homes... View Details
Keywords: by Dina Gerdeman
  • 13 Feb 2020
  • Book

Open Your Organization to Honest Conversations

New Video: Books@Baker Virtual Session with Michael Beer After prospering for more than 100 years, General Electric found itself in trouble in the early 2000s, facing the double wallop of a depressed energy sector and the financial crisis... View Details
Keywords: by Dina Gerdeman

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