Publications

07 Oct 2024
Research & Ideas

Election 2024: Why Demographics Won't Predict the Next President

forecasters to use caution with one large body of data: past demographic voting trends. Analyzing census figures and US presidential and Congressional election results since 1952, researchers find that demographic factors considered... View Details

Keywords: by Jay Fitzgerald

Teaching Interest

MBA Elective Curriculum Personal Selling and Sales Force Management

Personal selling is the primary (and sometimes the only) form of marketing activity for many firms, especially in a business-to-business context. The course focuses on the tactical component of managing a salesforce and on the strategic element of linking sales... View Details

August 2017
Article

Voter Registration Costs and Disenfranchisement: Experimental Evidence from France

By: Céline Braconnier, Jean-Yves Dormagen and Vincent Pons

A large-scale randomized experiment conducted during the 2012 French presidential and parliamentary elections shows that voter registration requirements have significant effects on turnout, resulting in unequal participation. We assigned 20,500 apartments to one... View Details

Keywords: Elections; Politics; Voting; Political Elections; Behavior; France

Teaching Interest

Digital Innovation and Transformation – MBA Elective Curriculum

By: Feng Zhu

Digital Innovation and Transformation is designed to equip students to confidently help conceive, lead and execute digital innovation initiatives and develop new business models for existing and insurgent organizations. The basic premise of the course... View Details

December 1999
Article

A Case Study of A Netizen's Guide to Elections

By: William H Dutton, Anita Elberse and Matthew Hale

Keywords: Voting

2013
Book

Democracy and Its Elected Enemies: American Political Capture and Economic Decline

By: Steven Rosefielde and Daniel Quinn Mills

Democracy and Its Elected Enemies reveals that American politicians have usurped their constitutional authority, substituting their economic and political sovereignty for the people's. This has been accomplished by creating an enormous public service sector... View Details

Keywords: Ethics; Government and Politics; Macroeconomics; Public Administration Industry; United States

March 2006
Background Note

HBS CORE Seminar -- Designing an MBA Elective Course

By: Steven C. Wheelwright

Describes some of the key elements in designing and developing a case-based MBA elective. Uses five Harvard Business School courses to illustrate key points. View Details

Keywords: Design

Educators

16 Aug 2024
In Practice

Election 2024: What's at Stake for Business and the Workplace?

In a US presidential election year with more twists and turns than most in recent memory, many of the issues on the ballot impact business. And keeping politics in the workplace respectful is forefront on managers’ minds as a divided... View Details

Keywords: by Rachel Layne

2023
Working Paper

Keep Your Enemies Closer: Strategic Platform Adjustments during U.S. and French Elections

By: Rafael Di Tella, Randy Kotti, Caroline Le Pennec and Vincent Pons

A key tenet of representative democracy is that politicians' discourse and policies should follow voters' preferences. In the median voter theorem, this outcome emerges as candidates strategically adjust their platform to get closer to their opponent. Despite its... View Details

Keywords: Political Ideology; Political Elections; United States; France

2015
Working Paper

Selling to a Moving Target: Dynamic Marketing Effects in US Presidential Elections

By: Doug J. Chung and Lingling Zhang

We examine the effects of various political campaign activities on voter preferences in the domain of US Presidential elections. We construct a comprehensive data set that covers the three most recent elections, with detailed records of voter preferences at the... View Details

Keywords: Multi-channel Marketing; Personal Selling; Advertising; Political Campaigns; Dynamic Panel Data; Instrumental Variables; Marketing Communications; Political Elections; Advertising Campaigns; United States

13 Aug 2015
Working Paper Summaries

Selling to a Moving Target: Dynamic Marketing Effects in U.S. Presidential Elections

Keywords: by Doug J. Chung & Lingling Zhang

2008
Blog

Harvard Business Online—Marketing Know:How: How Better Marketing Elected Barack Obama

By: John A. Quelch

Register to Read

28 Jan 2015
Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

different types of advertising—candidates' own ads versus outside ads—and personal selling from field operations—in the form of door-to-door visits and phone calls to voters—affect voter preferences? And how do these campaign activities affect the outcome of View Details

Keywords: by Dina Gerdeman

Editorial

Five Key Themes for Reforming the EU as Elections Approach

By: Grace Ballor

November 5, 2020
Article

How to Build a Life: How to Cope with Election Agony

By: Arthur C. Brooks

January 1997 (Revised February 1997)
Case

Marketing a President: Advertising in the 1996 U.S. Presidential Election Campaign

By: David J. Arnold and Robert J. Dolan

15 Oct 2019
Working Paper Summaries

Vote Choice Formation and the Minimal Effects of TV Debates: Evidence from 61 Elections in 9 OECD Countries

Keywords: by Caroline Le Pennec-Caldichoury and Vincent Pons

March 1999
Teaching Note

Conceptual Overview: "Business and the Environment," An Elective for MBA Students TN

By: Forest L. Reinhardt

Intended to assist faculty who teach courses on environmental management at business schools. Other people interested in the relationships between business and the environment may also find it useful. View Details

Keywords: Science-Based Business; Environmental Sustainability; Business Education; Theory