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    Byju’s The Learning App

    BYJU’S The Learning App (BYJU’s) is India’s largest K-12 education app with approximately 300,000 annual paid subscribers. The mobile app uses a mix of video lessons and interactive tools to personalize learning for every student. Although there is room to grow... View Details
    • March 2024 (Revised April 2024)
    • Case

    Coursera's Foray into GenAI

    By: Suraj Srinivasan, Michael Parzen and Radhika Kak
    In early 2023, Maggioncalda, CEO of US EdTech firm Coursera, launched Project Genesis to develop a strategy for incorporating GenAI capabilities into the firm's offerings, asking his teams to focus on value to the firm and cost of implementation. The team identified... View Details
    Keywords: Business Model; AI and Machine Learning; Brands and Branding; Business Strategy; Competitive Advantage; Technological Innovation; Education Industry; Technology Industry; United States
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    • June 2018
    • Case

    Candor at Clever

    By: Ethan Bernstein and Om Lala
    Clever, a high-growth EdTech company based in San Francisco, had grown quickly in market share and headcount. As with many high-growth companies, however, early employees (many of whom had never managed people before) had been given the opportunity to manage teams, and... View Details
    Keywords: Performance Feedback; Talent Development And Retention; Talent Management; Feedback; Difficult Conversations; Radical Candor; Scaling Start-ups; Scaling And Growth; Developing Effective Managers; Effective Managers; First-time Managers; Kim Scott; Clever; Bay Area; Silicon Valley; Interpersonal Communication; Talent and Talent Management; Human Resources; Leadership Development; Management Practices and Processes; Management Skills; Management Style; Organizations; Organizational Culture; Performance Evaluation; Conflict and Resolution; Technology Industry; Education Industry; San Francisco; United States
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      Christina M. Wallace

      A self-described “human Venn diagram” Christina Wallace has crafted a career at the intersection of business, technology, and the arts. She is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business... View Details

      Keywords: arts; venture capital industry; consumer products; service industry; internet
      • 2021
      • Working Paper

      The Business of K-12 Education in China

      By: Geoffrey Jones and Yuhai Wu
      This working paper examines the evolution of K-12 education in China, especially between 1985 and the present day, drawing extensive interviews with participants in the educational sector. China has been hugely successful in reaching almost 100 percent literacy,... View Details
      Keywords: K-12 Education; China; Real Estate; Early Childhood Education; Performance Evaluation; Teaching; Governing Rules, Regulations, and Reforms; Personal Development and Career; Social Issues; Nonprofit Organizations; Private Sector; Education Industry; Real Estate Industry; China
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      • Web

      Publications - Faculty & Research

      Perils By: Julian De Freitas and Elie Ofek Citation Purchase Related De Freitas, Julian, and Elie Ofek. "AI and Brand Management: Promises and Perils." Harvard Business School Teaching Note 525-062, June 2025. June 2025 Case TagHive: View Details
      • Web

      Faculty & Research

      Citation Purchase Related De Freitas, Julian, and Elie Ofek. "AI and Brand Management: Promises and Perils." Harvard Business School Teaching Note 525-062, June 2025. TagHive: Edtech Pricing and Distributor Decisions By: Isamar Troncoso ,... View Details
      • Web

      Marketing - Faculty & Research

      and Perils." Harvard Business School Teaching Note 525-062, June 2025. TagHive: Edtech Pricing and Distributor Decisions By: Isamar Troncoso , Frank V. Cespedes and Stacy Straaberg June 2025 | Case | Faculty Research Education technology... View Details
      • Web

      Entrepreneurial Management - Faculty & Research

      consumption. This muted pass-through persisted through 2021, even after the introduction of COVID-19 vaccines. Our findings suggest that federal subsidies and pandemic-induced reductions in spending opportunities explain the limited impact. June 2025 Case TagHive:... View Details
      • Web

      Accounting & Management - Faculty & Research

      More Faculty News HBS Working Knowledge 08 Nov 2024 What Wartime Service Taught These Historic Leaders Re: Robert Simons 13 Aug 2024 Can AI Save Physicians from Burnout? Re: Susanna Gallani 06 Aug 2024 How EdTech Firm Coursera Is... View Details
      • Web

      South Asia - Global

      increase power. We include a “cookbook'' and code that should allow other researchers to use remote sensing for yield estimation and program evaluation. June 2025 Case TagHive: Edtech Pricing and Distributor Decisions By: Isamar Troncoso... View Details
      • Web

      Asia Pacific - Global

      Nadiem Makarim (HBS 2011), Indonesia’s former Minister of Education, Culture, Research, and Technology, and Jurist Tan (Harvard Kennedy School 2015), Special Staff to the Minister for Governance, observed the session online. New Research on the Region June 2025 Case... View Details
      • Web

      Faculty & Research - Global

      that should allow other researchers to use remote sensing for yield estimation and program evaluation. June 2025 Case TagHive: Edtech Pricing and Distributor Decisions By: Isamar Troncoso , Frank V. Cespedes and Stacy Straaberg Education... View Details
      • Web

      Faculty & Research - Entrepreneurship

      large... More Research June 2025 Teaching Material Clay Ridge Capital By: William R. Kerr and Martin A. Sinozich More Research June 2025 Case TagHive: Edtech Pricing and Distributor Decisions By: Isamar Troncoso , Frank V. Cespedes and... View Details
      • Web

      Finance - Faculty & Research

      of Financial Economics 170 (August 2025). TagHive: Edtech Pricing and Distributor Decisions By: Isamar Troncoso , Frank V. Cespedes and Stacy Straaberg June 2025 | Case | Faculty Research Education technology (edtech) company TagHive,... View Details
      • Web

      Technology & Innovation - Faculty & Research

      creation of disruptive innovations that displace earlier technologies; development of innovations in sectors; and the impact of innovation on economic growth. Recent Publications TagHive: Edtech Pricing and Distributor Decisions By:... View Details
      • 27 May 2022
      • Blog Post

      Q&A with the HBS Armed Forces Alumni Association, MBA Class of 2023

      Southern California; Political Science Military experience: Aircraft Maintenance Officer, US Air Force Why did you decide to pursue an MBA? Instead of pursuing an MBA directly after my service, I decided to join an edtech startup in San... View Details
      • Web

      Ellen Desmarais | About

      its 600 employees worldwide. Ellen is responsible for the HBP Education market group, which serves over 3,800 academic and edtech programs globally, and has oversight of enterprise product, technology, finance, human resources, risk, and... View Details
      • Web

      K–12 Education | Social Enterprise | Harvard Business School

      3, 2007) offers local disadvantaged students monetary support and mentorship to help them pursue their education Re: Jen Wilfong (GMP 3) 01 Sep 2024 | HBS Alumni Bulletin Far-Reaching Impact How HBS helped propel the edtech journey of... View Details
      • 28 Oct 2022
      • Blog Post

      Latina Women in Leadership: Shirley Verónica Cardona (MBA 2012)

      scale. HBS played a critical role in equipping me with a general management skill set. The case method, specifically, prepared me to confidently take on work across new industries from consumer goods to travel & tourism to EdTech as... View Details