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  • October 2004 (Revised July 2010)
  • Case

Product Team Cialis: Getting Ready to Market

By: Elie Ofek
Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details
Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry
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  • February 2003
  • Background Note

Leading Teams

By: Jeffrey T. Polzer
This note which describes the architecture and processes that characterize effective teams, begins by detailing the steps involved in designing a team, from diagnosing the complexity, interdependence, and objectives of the task to harnessing the key resources teams... View Details
Keywords: Communication; Decision Making; Leadership; Managerial Roles; Performance Effectiveness; Groups and Teams
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  • February 2003
  • Background Note

Identity Issues in Teams

By: Jeffrey T. Polzer and Hillary Anger Elfenbein
This note explains how identity dynamics underlie many of the observable interpersonal problems that team members encounter, ranging from lack of participation and low involvement to misunderstandings and dysfunctional emotional conflict. It provides a framework for... View Details
Keywords: Framework; Managerial Roles; Outcome or Result; Performance Effectiveness; Groups and Teams; Conflict and Resolution; Emotions; Identity
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  • 1997
  • Chapter

The Dysfunctional Aspects of Environmental Standards

By: A. E. Tenbrunsel, K. A. Wade-Benzoni, D. M. Messick and M. H. Bazerman
Keywords: Standards; Environmental Sustainability
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  • Forthcoming
  • Article

Government, Business and Making China an Educational Powerhouse Since the 1980s

By: Geoffrey Jones, Yuan Jia-Zheng, Yuhai Wu and Qianru Wang
This article examines how China successfully built a highly competent K-12 education system since the 1980s achieving high literacy rates, broad basic education and gender equality. It argues that this success was driven by a strategy of blending public and private... View Details
Keywords: Early Childhood Education; Secondary Education; Literacy; Gender; Equality and Inequality; Business and Government Relations; Policy; Education Industry; China
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  • 2025
  • Article

Unregulated Emotional Risks of AI Wellness Apps

By: Julian De Freitas and Glenn Cohen
We propose that AI-driven wellness apps powered by large language models can foster extreme emotional attachments and dependencies akin to human relationships—posing risks like ambiguous loss and dysfunctional dependence—that challenge current regulatory frameworks and... View Details
Keywords: AI and Machine Learning; Well-being; Emotions; Governing Rules, Regulations, and Reforms
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