digital marketing - Publications - Faculty & Research

28 Jul 2020
News

Racism and Digital Design: How Online Platforms Can Thwart Racial Discrimination

Keywords: discrimination; Hospitality

02 Oct 2014
News

5 Technology Questions Every CMO Must Ask

Keywords: digital marketing; innovation; workflow; organizational culture

01 Mar 2018
News

Can a Digital Platform Open Up the Opaque Metals Industry?

directly with smelters, eliminating the need for a middleman. Think of it like eBay but for million-dollar shipments of raw minerals. Intermediaries have long played a key role in these deals because the market for metal concentrates—the... View Details

Keywords: Nicole Torres

10 Apr 2013
News

New Harvard Business School program expands on marketing case studies of Jay-Z, Lady Gaga

18 Jan 2018
News

Making a Mark in Multicultural Marketing

multimillion dollar investment to launch SUEDE, the first fashion-content-platform brand serving multicultural women. Success at HBS came in and out of the classroom. Mirror Digital got its startup funding from the HBS Angel Investors... View Details

11 Feb 2017
News

Mass entertainment in the digital age is still about blockbusters, not endless choice

23 Apr 2018
News

Governor Baker Swears In New Commission on Digital Innovation and Lifelong Learning

24 Apr 2014
News

Creating a mathematical method to understand consumer behavior in a digital world

Sunil Gupta, Edward W. Carter Professor of Business Administration, focuses on understanding customers and how they make decisions in a digital world. Gupta has tackled one of the most vexing questions in studies of consumer behavior:... View Details

01 Sep 2020
News

Action Plan: Finding Fluency

also lets me daydream about the trip to Paris I’m going to get back on the calendar someday.” Dunaway, the chief marketing officer for Duolingo, is not alone in her desire to use her time in quarantine for self-improvement. Interest in... View Details

Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services

01 Dec 2020
News

New News

Edited by Julia Hanna Courtesy Michael Aft Courtesy Snigdha Sur Courtesy Michael Aft Courtesy Snigdha Sur Michael Aft (MBA 2019) and Snigdha Sur (MBA 2017) would be the first to acknowledge that launching a digital media startup out of... View Details

Keywords: entrepreneuship; digital media; startups; news; business models; young alumni; News, Library, Internet, and Other Services; Information

01 Dec 2011
News

Ticktock

planned to publicize Clocky beyond some photos on the course website, but a few gadget aficionado blogs linked to the images, and the buzz went viral. Around the same time, HBS professor Elie Ofek was seeking case studies for his second-year View Details

Keywords: Carmen Nobel; viral marketing; Computer and Electronic Product Manufacturing; Manufacturing

06 Dec 2021
News

Action Plan: Whole Sale

customer-facing voices, including marketing and store associates.” This is a moment of transformation, he says. “Omni-channel is a learning experience for all of us.” How to: Market to Gen Z (and beyond)... View Details

Keywords: April White; ecommerce; bricks and mortar; marketing; beauty