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  • All HBS Web  (6,918)
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  • All HBS Web  (6,918)
    • People  (16)
    • News  (1,208)
    • Research  (4,472)
    • Events  (28)
    • Multimedia  (21)
  • Faculty Publications  (3,060)
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  • Article

The Unprecedented Stock Market Reaction to COVID-19

By: Scott Baker, Nicholas Bloom, Steven J. Davis, Kyle Kost, Marco Sammon and Tasaneeya Viratyosin
No previous infectious disease outbreak, including the Spanish Flu, has impacted the stock market as forcefully as the COVID-19 pandemic. In fact, previous pandemics left only mild traces on the U.S. stock market. We use text-based methods to develop these points with... View Details
Keywords: COVID-19; Stock Market; Health Pandemics; Governance; Policy; Financial Markets
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Baker, Scott, Nicholas Bloom, Steven J. Davis, Kyle Kost, Marco Sammon, and Tasaneeya Viratyosin. "The Unprecedented Stock Market Reaction to COVID-19." Review of Asset Pricing Studies 10, no. 4 (December 2020): 742–758.
  • 2024
  • Working Paper

Long-run Returns to Impact Investing in Emerging Markets and Developing Economies

By: Shawn Cole, Martin Melecky, Florian Mölders and Tristan Reed
We provide the first evidence on the long-run returns to private equity in emerging and frontier markets using the cash flows from every equity investment made by the International Finance Corporation across 130 countries over 58 years. Risk-adjusted returns are... View Details
Keywords: Impact Investing; Investment; Emerging Markets; Developing Countries and Economies; Investment Return
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Cole, Shawn, Martin Melecky, Florian Mölders, and Tristan Reed. "Long-Run Returns to Private Equity in Emerging Markets." Harvard Business School Working Paper, No. 21-138, June 2021. (Revised September 2024. NBER Working Paper Series, No. 27870, September 2024)
  • March 1992 (Revised November 1993)
  • Background Note

Trading the Right to Pollute: Developing the Market for Pollution Allowances

By: Carliss Y. Baldwin
Examines the issues underlying the formation of the market for tradeable pollution allowances, following the requirement of Title IV of the 1990 Amendments to the Clean Air Act. Examines the implications that these trade the allowances hold for the U.S. electric... View Details
Keywords: Strategic Planning; Pollutants; Trade; Utilities Industry
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Baldwin, Carliss Y. "Trading the Right to Pollute: Developing the Market for Pollution Allowances." Harvard Business School Background Note 292-120, March 1992. (Revised November 1993.)
  • February 2010
  • Background Note

Marketing Analysis Toolkit: Market Size and Market Share Analysis

By: Thomas J. Steenburgh and Jill Avery
Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales... View Details
Keywords: Forecasting and Prediction; Management Analysis, Tools, and Techniques; Marketing Strategy; Markets; Demand and Consumers; Size; Strategic Planning; Sales
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis." Harvard Business School Background Note 510-081, February 2010.
  • Research Summary

Foreign Direct Investment, Finance, and Economic Development

Research has sought to understand how foreign direct investment affects host economies. This paper reviews the empirical literature, specifically addressing the question: How does FDI affect economic development of host countries and what is the role of local financial... View Details
Keywords: Foreign Direct Investment; Economic Development; Multinational Corporation; Finance
  • 1985
  • Chapter

Achieving System Cooperation in Developing the Market for Consumer Videotex

By: John A. Quelch and George Yip
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Quelch, John A., and George Yip. "Achieving System Cooperation in Developing the Market for Consumer Videotex." In Marketing in an Electronic Age, edited by Robert D. Buzzell, 279–307. Boston, MA: Harvard Business School Press, 1985.
  • 2006
  • Chapter

Knowledge Transfer Within Organizations, and Market Research in Product Development

By: Dorothy A. Leonard
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Leonard, Dorothy A. "Knowledge Transfer Within Organizations, and Market Research in Product Development." Chap. 4 & 9 of Knowledge Creation and Management: New Challenges for Managers, edited by Kazuo Ichijo and Ikujiro Nonaka. New York: Oxford University Press, 2006.
  • Research Summary

Markets of Progress: Coffee, Commerce, and Community in the Soconusco, Chiapas, 1867-1920

Markets of Progress presents a new holistic story of rural development in Mexico at the turn of the century. In the Soconusco, as in regions throughout the world, the accelerating circulation of commodities and capital, ideas and immigrants reshaped society... View Details

Keywords: Commodities; Coffee; Mexico; Foreign Investment; Institutions; Immigration; Developing Agriculture; Development; Export Crop; Emerging Market; Property Rights; Labor History; History; Capital Markets; Business History; Agriculture and Agribusiness Industry; Latin America; Mexico; Central America
  • October 2019
  • Teaching Note

Securities Exchange Board of India: Developing and Regulating India's Capital Markets

By: Suraj Srinivasan and Jonah S. Goldberg
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Srinivasan, Suraj, and Jonah S. Goldberg. "Securities Exchange Board of India: Developing and Regulating India's Capital Markets." Harvard Business School Teaching Note 120-058, October 2019.
  • Article

A Theories-in-Use Approach to Building Marketing Theory

By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
This article’s objective is to inspire and provide guidance on the development of marketing knowledge based on the theories-in-use (TIU) approach. The authors begin with a description of the TIU approach and compare it with other inductive and deductive research... View Details
Keywords: Building Theory; Grounded Theory; Theories-in-use; Theory Construction; Theory Development; Marketing; Knowledge; Theory
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Zaltman, G., Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli, and Wolfgang Ulaga. "A Theories-in-Use Approach to Building Marketing Theory." Journal of Marketing 84, no. 1 (January 2020): 32–51.
  • 13 Nov 2020
  • Working Paper Summaries

Long-Run Returns to Impact Investing in Emerging Markets and Developing Economies

Keywords: by Shawn Cole, Martin Melecky, Florian Mölders, and Tristan Reed; Financial Services
  • February 2017
  • Case

Securities Exchange Board of India: Developing and Regulating India's Capital Markets

By: Suraj Srinivasan and Radhika Kak
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Srinivasan, Suraj, and Radhika Kak. "Securities Exchange Board of India: Developing and Regulating India's Capital Markets." Harvard Business School Case 117-049, February 2017.
  • Article

Technological Mediation and Commercial Development in the Early Internet Access Market

By: Shane Greenstein
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Greenstein, Shane. "Technological Mediation and Commercial Development in the Early Internet Access Market." California Management Review 43, no. 2 (Winter 2001): 75–94.
  • May 2003
  • Module Note

Managing Product Development

By: Stefan H. Thomke
Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem... View Details
Keywords: Product Design; Product Development; Service Operations; Business or Company Management; Projects; Management Practices and Processes; Experience and Expertise; Customers; Research; Management Skills; Integration
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Thomke, Stefan H. "Managing Product Development." Harvard Business School Module Note 603-088, May 2003.
  • 2024
  • Working Paper

Consumer Inertia and Market Power

By: Alexander MacKay and Marc Remer
We study the pricing decisions of firms in the presence of consumer inertia. Inertia, which can arise from habit formation, brand loyalty, and switching costs, generates dynamic pricing incentives. These incentives mediate the impact of competition on market power in... View Details
Keywords: Consumer Inertia; Market Power; Dynamic Competition; Demand Estimation; Consumer Behavior; Markets; Performance; Competition; Price
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MacKay, Alexander, and Marc Remer. "Consumer Inertia and Market Power." Harvard Business School Working Paper, No. 19-111, April 2019. (Revised January 2024. Direct download.)
  • 1999
  • Book

Marketing Kakushin no Jidai 2: Seihin Kaihatsu Kakushin (The Age of Marketing Innovation 2: Product Development Innovation)

By: Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira and Junzou Ishii
Keywords: Innovation and Invention; Product; Research and Development
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Shimaguchi, Mitsuaki, Hirotaka Takeuchi, Hotaka Katahira, and Junzou Ishii. Marketing Kakushin no Jidai 2: Seihin Kaihatsu Kakushin (The Age of Marketing Innovation 2: Product Development Innovation). Tokyo: Yūhikaku, 1999, Japanese ed.
  • 2017
  • Working Paper

Intermediation in the Supply of Agricultural Products in Developing Economies

By: Kris J. Ferreira, Joel Goh and Ehsan Valavi
Problem Definition: Farmers face several challenges in agricultural supply chains in emerging economies that contribute to extreme levels of poverty. One common challenge is that farmers only have access to one channel, often an auction, for which to sell their crops.... View Details
Keywords: Developing Countries; Agricultural Supply Chain; Intermediation; Multiple Cahnels; Walrasian Auction; Developing Countries and Economies; Supply Chain; Distribution Channels; Profit; Agriculture and Agribusiness Industry
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Ferreira, Kris J., Joel Goh, and Ehsan Valavi. "Intermediation in the Supply of Agricultural Products in Developing Economies." Harvard Business School Working Paper, No. 18-033, October 2017.
  • November 2006 (Revised May 2025)
  • Case

Eli Lilly: Developing Cymbalta

By: Elie Ofek and Ron Laufer
Anticipating the expiration of its Prozac patent, Eli Lilly has to make tough decisions regarding the development of its next-generation antidepressant drug. In particular, the company needs to decide whether to first establish that once-a-day dosing for Cymbalta... View Details
Keywords: Decision Choices and Conditions; Marketing Strategy; Product Launch; Product Development; Research and Development; Pharmaceutical Industry
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Ofek, Elie, and Ron Laufer. "Eli Lilly: Developing Cymbalta." Harvard Business School Case 507-044, November 2006. (Revised May 2025.)
  • 2022
  • Working Paper

The Stock Market Value of Human Capital Creation

By: Matthias Regier and Ethan Rouen
We develop a measure of firm-year-specific human capital investment from publicly disclosed personnel expenses (PE) and examine the stock market valuation of this investment. Measuring the future value of PE (PEFV) based on the relation between lagged... View Details
Keywords: Intangibles; Market Valuation; Human Capital; Stocks; Financial Markets; Valuation
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Regier, Matthias, and Ethan Rouen. "The Stock Market Value of Human Capital Creation." Harvard Business School Working Paper, No. 21-047, October 2020. (Revised March 2022.)
  • February 2015 (Revised May 2017)
  • Case

Delhaize Group: Developing Leaders

By: Boris Groysberg and Sarah L. Abbott
Delhaize Group, the Belgian-based global food retailer, was focused on competing in the food retailing industry by developing leading positions in key markets via localized retailing strategies. Delhaize was committed to offering its customers superior value while... View Details
Keywords: Strategy; Organizational Alignment; Talent Management; Leadership Development; Globalized Firms and Management; Human Capital; Talent and Talent Management; Corporate Strategy; Organizational Culture; Retail Industry; Food and Beverage Industry; Belgium
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Groysberg, Boris, and Sarah L. Abbott. "Delhaize Group: Developing Leaders." Harvard Business School Case 415-019, February 2015. (Revised May 2017.)
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