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Show Results For
- All HBS Web
(386)
- News (68)
- Research (260)
- Events (1)
- Multimedia (2)
- Faculty Publications (42)
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- 24 Apr 2014
- News
Improving the service experience requires excellence—but not in everything
Everyone knows what bad service feels like—and that’s something Frances Frei, Professor at HBS, wants to fix. Making the service experience better for everyone, from customers to employees, begins with understanding the services View Details
- 12 Dec 2017
- News
Hal (MBA 1968) and Diane Brierley
embarked on a path that would lead him to become a pioneer in database marketing and customer engagement. While working as a research assistant at HBS after graduation, Brierley agreed to help the headquarters of his undergraduate... View Details
- 01 Feb 1998
- News
Running Up the Score
some $130 million each to join the major-league fraternity. Since these teams will largely consist of players existing clubs deemed expendable, backers can have few illusions that their investment will be rewarded - on the field or at the... View Details
Keywords: Garry Emmons
- 17 Dec 2015
- News
Field 2 Gives Students Hands-On Exposure To Business Practices In Malaysia
BCARD, a lifestyle and brand-focused rewards program, but executives were uncertain about the card’s effectiveness. When the students interviewed customers about their use of the card, they discovered that... View Details
- 01 Mar 2005
- News
Venture Capital’s Comeback
there were great rewards for VCs who focused on a very specific investment category, such as online pet food. You could invest in five or six companies in the same area and do quite well with all of them,” he explains. Now, across the... View Details
- 01 Dec 2003
- News
An Authentic Leader
revenues were less than $750 million. In short order, he became CEO and chairman. When he retired at age 59 in 2001, the company employed 28,000 and revenues exceeded $6.7 billion. George attributes the company’s success to maintaining an uncompromised devotion to... View Details
- 01 Sep 2008
- News
Balanced Equation
In the course of their outstanding professional careers, this year’s five recipients of the Alumni Achievement Award — the School’s highest honor — have had an enormous impact on the world of business. A surprising key to their success? Understanding the importance of... View Details
- 01 Sep 2008
- News
Faculty Books
Service Profit Chain to Work for Unbeatable Competitive Advantage by James L. Heskett, W. Earl Sasser, and Joe Wheeler (Harvard Business Press) The authors extend their earlier idea of a service-profit chain improving performance to View Details
- 01 Mar 2005
- News
Lighting It Up
used to be a one-season event,” Wilkins noted. “Now most customers want to leave lighting up year-round because it signifies a special event.” Wilkins is excited by the prospect that more American cities may come to look like Hong Kong... View Details
- 01 Jun 2014
- News
In My Humble Opinion: Jan Swartz (MBA 1996)
Swartz, MBA 1996] jokes that my hotel requirements have changed significantly since I sold him on stories like this." Where she'd like to visit next: The Galápagos Islands; Machu Picchu. Travel tips: Global Entry, a program that allows for expedited View Details
- 01 Mar 2024
- News
What is Web3?
value creation through holder identity and community formation, which has been explored in everything from NFT-based affinity networks to customer rewards programs from companies such as Starbucks. Ownership... View Details
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
Alumni Books The Boat House Café: Book One of First Light by Linda Cardillo (MBA 1978) (Bellastoria Press LLP) A novel set on Martha’s Vineyard. Buffoonery on Woodhouse Avenue by Bob Garland (PMD 20, 1970) (Gabbrolandbooks) The fourth in a series of humorous novels.... View Details
- 01 Dec 2020
- News
Invest in the New Abnormal
need to adjust to the new reality that customers prefer not to come into their stores. B2C firms must enhance their delivery and pickup options and provide incentives [such as rewards points for using a... View Details
- 01 Dec 2017
- News
The First Five Years: Emmanuel Straschnov (MBA 2012)
learn––users help each other a lot on our forum. Watching these interactions on the forum is one of the most rewarding things ever, and this has helped us to scale our user base with a small team, as a lot of our View Details
- 01 Oct 2002
- News
What's Cookin'
simple: “We try to challenge workers with new responsibilities and reward them with increased pay,” he says, telling the story of an immigrant worker who started as one of Pasta Cuisine's dishwashers (“dirty, hot work,” Garner adds) and... View Details
Keywords: Hanna, Julia
- 01 Jun 2008
- News
Faculty Research Online
advertising, particularly for determined adversaries. In this Q&A, Assistant Professor Ben Edelman, who designs electronic markets, explains how contract terms can be managed to both reduce advertisers’ risks of being defrauded and reward... View Details
- 01 Jun 2001
- News
Q&A: Donna Dubinsky
initiatives — Apple, Claris, Palm, and Handspring — and it’s been rewarding to look back and see all the value and products created, as well as the customers served by those efforts. The Visor PDA uses the... View Details
- 01 Oct 1998
- News
Supplying Demand
country, he says, "to see the stores as the customer sees them." Along with legions of price-conscious customers, Stemberg's office superstore concept has also attracted its share of imitators. Within two years of opening its doors,... View Details
Keywords: Paul Michelman
- 01 Oct 2013
- News
Banking on Africa's Future
Tope Lawani Tope Lawani (MBA 1995) is a man on a mission—make that two missions, actually. The cofounder and managing partner of London-based Helios Investments, Lawani says his firm aims to reward investors with "attractive,... View Details
- 06 Mar 2019
- News
Making Sabbaticals Mainstream
He needed the kind of break that the typical American vacation week couldn’t offer. So in 2017, he took a sabbatical—which included a ten-day silent meditation retreat followed by a six-week walking pilgrimage in Japan. The experience was so View Details