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  • Web

Marketing Curriculum - Faculty & Research

Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students MBA Required Curriculum (FIRST YEAR) Marketing The objectives of this course are to demonstrate the role of... View Details
  • TeachingInterests

MBA Required Curriculum Marketing

Marketing

The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create... View Details

  • TeachingInterests

MBA Elective Curriculum Business-to-Business Marketing

Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details

  • May 2022 (Revised June 2022)
  • Course Overview Note

Harvard Business School’s Required Curriculum

By: Matthew C. Weinzierl
Related
  • 05 Oct 2009
  • News

HBS Curriculum Adapts to Meltdown

    How HBS Integrates Climate Change into their Curriculum

    How does Harvard Business School prepare students to make a difference in the world? Hear from HBS faculty members Vikram Gandhi, Rebecca Henderson, and Jim Matheson about how climate change is integrated into the curriculum at HBS. Learn how HBS prepares students to... View Details
    • Web

    Organizational Behavior Curriculum - Faculty & Research

    Organizational Behavior Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students MBA Required Curriculum (FIRST YEAR) Leadership and Organizational Behavior (LEAD) This course... View Details
    • Web

    Strategy Curriculum - Faculty & Research

    Strategy Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students MBA Required Curriculum (FIRST YEAR) Strategy The objective of this course is to help students develop the skills... View Details
    • 01 Sep 2011
    • News

    HBS Moves Ahead with Curriculum Innovations

    led in the development of the i-lab, which will also serve as a community resource for residents of the surrounding Allston neighborhood. Curriculum innovation for second-year MBAs brings the introduction of the quarter system, which... View Details
    Keywords: Colleges, Universities, and Professional Schools; Educational Services
    • 01 Sep 2013
    • News

    Connell Family Gift Funds Curriculum Innovation

    the School's efforts in curriculum innovation, focusing on the second year of the MBA Program. The gift also coincided with the graduation of their son Terry Connell (MBA 2013), who joined his older brother, Bill Connell (MBA 2002), in... View Details
    Keywords: William F. Connell (MBA 1963); Colleges, Universities, and Professional Schools; Educational Services
    • Web

    1.4.3 Required Curriculum (RC) | MBA

    1.4.3 Required Curriculum (RC) 1.4 Academic Program Specifics In Terms 1 and 2, RC students have up to 15 classes each week scheduled Monday through Friday, with three classes on some days and two classes on others. Most RC classes are 80... View Details
    • Web

    Entrepreneurial Management Curriculum - Faculty & Research

    Entrepreneurial Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students MBA Required Curriculum (FIRST YEAR) The Entrepreneurial Manager In order to “educate leaders... View Details
    • 12 Aug 2009
    • News

    SEWA to feature in Harvard curriculum

    • 28 Jan 2011
    • News

    HBS Faculty Approves Curriculum Innovation

    (FIELD) course offering small-group learning experiences that are experiential, immersive, and field-based. The course will become the primary vehicle for developing further innovations in the Required Curriculum. The second-year View Details
    Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services
    • 01 Mar 2011
    • News

    HBS Faculty Approves Curriculum Innovations

    (FIELD) course offering small-group learning experiences that are experiential, immersive, and field-based. The course will become the primary vehicle for developing further innovations in the Required Curriculum. The second-year View Details
    Keywords: Colleges, Universities, and Professional Schools; Educational Services
    • 2014
    • Tool

    Girls Arise! Working Together for a Better Future: Negotiation Curriculum

    By: Kathleen McGinn, Corinne Low and Nava Ashraf
    This negotiation curriculum provides a reference guide to train Zambian girls to adopt the communication skills needed to negotiate health and education decisions with power figures in their lives. View Details
    Keywords: Negotiation; Communication; Competency and Skills; Gender; Age; Training
    Related
    • Article

    How to Rewrite the Biz-school Curriculum

    By: Leonard A. Schlesinger
    Related
    • 17 Jan 2019
    • Blog Post

    MBA Curriculum Spotlight: Short Intensive Programs (SIPs)

    Now in its second year, Short Intensive Programs (SIPs) are no credit, no fee elective courses for MBA students. SIPs are open to first and second year MBA students. They offer a great opportunity for students to think about career choices, gain practical skills, and... View Details
    • 04 Jan 2013
    • News

    B-school curriculum is now covering legal, ethical issues too

    • Web

    1.4.4 Elective Curriculum (EC) | MBA

    1.4.4 Elective Curriculum (EC) 1.4 Academic Program Specifics The EC Schedule is divided into: X-schedule days (first half of week: Mondays, Tuesdays and some Wednesdays) Y-schedule days (second half of week: Thursdays, Fridays and some... View Details