Publications

June 2013 (Revised August 2013)
Background Note

Crafting a Career Narrative for New Professionals

By: Heidi K. Gardner and Adam Zalisk

Description: This note suggests an approach for developing an effective "career narrative"—a tool for packaging and sharing a professional's past achievements, long-term goals, and forward-looking needs through a compelling story. It focuses mostly on the ways junior... View Details

Keywords: Personal Development and Career

2006
Working Paper

Manage Resource Allocation to Craft Strategy

By: Joseph L. Bower and Clark Gilbert

2017
Mimeo

Innovation in Tradition: Rural Livelihood Creation in the Indian Craft Sector

By: Mukti Khaire, Shashank Shah and Kundan Madireddy

This publication is a study of the Indian Crafts Sector. It is an outcome of the team's research, engagement, and interactions with over 75 crafts enterprises across India. It documents the research process, insights generated, the impact, and policy recommendations... View Details

Keywords: Jobs and Positions; Creativity; Business and Community Relations; Rural Scope; India

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February 2025
Exercise

Crafting an Minimum Viable Product for Instagram Kids

By: Sara McKinley Torti

March 2020
Teaching Note

Forbidden City: Launching a Craft Beer in China (Brief Case)

By: Christopher A. Bartlett and Carole Carlson

Teaching Note for HBS No. 920-559. View Details

March 2018
Teaching Note

Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy

By: Raffaella Sadun

Teaching Note for HBS No. 718-403. View Details

Keywords: Corporate Strategy

November 2017 (Revised November 2021)
Case

Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy

By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman

The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012,... View Details

March 2016
Technical Note

Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages

By: Tsedal Neeley and Tom Ryder

Communicating persuasively is a critical skill for leaders of any team or organization. Yet, connecting and resonating with an audience can nevertheless be a challenging task. We outline how to effectively mobilize groups through the power of communication. This note... View Details

Keywords: Messaging; Communication; Leading; Public Speaking; Persuasion; Rhetorical Devices; Communication Intention and Meaning; Forms of Communication; Communication Strategy

April 2001
Article

Beyond Talent: John Irving and the Passionate Craft of Creativity

By: T. M. Amabile

Although laypeople and creativity theorists often make the assumption that individual creativity depends primarily on talent, there is considerable evidence that hard work and intrinsic motivation-which can be supported or undermined by the social environment-also play... View Details

Keywords: Creativity; Performance; Performance Improvement; Motivation and Incentives; Personal Characteristics; Situation or Environment

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December 2014 (Revised December 2014)
Module Note

Where to Locate? Crafting Location Strategies to Strengthen Competitive Advantage

By: Jorge Tamayo and Juan Alcácer

03 Feb 2003
What Do You Think?

Can Business Schools Teach the Craft of Getting Things Done?

Summing Up Implementation or "execution" can be taught. Whether business schools are the best places to do it remains a question with the readers responding to this month's column. For many, the requirements for teaching the View Details

Keywords: by James Heskett

February 2023
Teaching Note

Athletic Brewing Company: Crafting the U.S Non-Alcoholic Beer Category

By: Ayelet Israeli and Anne V. Wilson

Teaching Note for HBS Case No. 523-021. View Details

April 2021
Case

Etsy: Crafting a Turnaround to Save the Business and Its Soul

By: Ranjay Gulati, Luciana Silvestri and Monte Burke

Etsy, the online seller of handmade goods, was founded in 2005 on an almost utopian ideal—a responsible, caring company that offered individual crafters a place to sell their wares, a wholesome alternative to companies that sold mass-manufactured products. The company... View Details

Keywords: Turnaround; Organizational Culture; Financial Condition; Organizational Change and Adaptation; Mission and Purpose; Transformation; Leadership

1991
Chapter

Crafting a Winning Coalition: Negotiating a Regime to Control Global Warming

By: James K. Sebenius

Keywords: Alliances; Negotiation; Climate Change; Success; Environmental Sustainability

January 2014 (Revised March 2014)
Module Note

Where and When to Locate? Crafting Location Strategies to Strengthen Competitive Advantage

By: Juan Alcácer

Summer 2011
Article

Context, Agency, and Identity: The Indian Fashion Industry and Traditional Indian Crafts

By: Mukti Khaire

Identity is an important resource for firms, since it is a critical precursor of an important strategic resource-legitimacy. However, identities of new firms in new industries are typically inchoate, since they cannot be classified within pre-existing cognitive... View Details

Keywords: History; Decision Making; Identity; Entrepreneurship; Outcome or Result; Fashion Industry; France; Italy; United Kingdom; India

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January 2024
Supplement

DO & CO: Crafting Luxury in the Fast Lane (B)

By: Juan Alcácer, Michael Lee and Noah Roberson

January 2024 (Revised October 2024)
Case

DO & CO: Crafting Luxury in the Fast Lane (A)

By: Juan Alcácer, Esel Cekin, Michael Lee and Noah Roberson

In July 2023, Attila Dogudan, the chairman of DO & CO, a renowned international catering firm, found himself in a deep conversation with his two sons about a potential new venture: catering for the Las Vegas Grand Prix, a significant step beyond their 31-year history... View Details

Keywords: Decision Choices and Conditions; Health Pandemics; Opportunities; Corporate Strategy; Luxury; Food and Beverage Industry; Las Vegas