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Show Results For
- All HBS Web
(918)
- People (5)
- News (215)
- Research (331)
- Events (1)
- Multimedia (9)
- Faculty Publications (176)
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- December 2022
- Case
Signature Brands: Crafting Family Moments That Matter
By: Jose B. Alvarez and Annelena Lobb
Alvarez, Jose B., and Annelena Lobb. "Signature Brands: Crafting Family Moments That Matter." Harvard Business School Case 523-030, December 2022.
- June 2013 (Revised August 2013)
- Background Note
Crafting a Career Narrative for New Professionals
By: Heidi K. Gardner and Adam Zalisk
Description: This note suggests an approach for developing an effective "career narrative"—a tool for packaging and sharing a professional's past achievements, long-term goals, and forward-looking needs through a compelling story. It focuses mostly on the ways junior... View Details
Keywords: Personal Development and Career
Gardner, Heidi K., and Adam Zalisk. "Crafting a Career Narrative for New Professionals." Harvard Business School Background Note 413-122, June 2013. (Revised August 2013.)
- 2006
- Working Paper
Manage Resource Allocation to Craft Strategy
By: Joseph L. Bower and Clark Gilbert
- 2017
- Mimeo
Innovation in Tradition: Rural Livelihood Creation in the Indian Craft Sector
By: Mukti Khaire, Shashank Shah and Kundan Madireddy
This publication is a study of the Indian Crafts Sector. It is an outcome of the team's research, engagement, and interactions with over 75 crafts enterprises across India. It documents the research process, insights generated, the impact, and policy recommendations... View Details
Khaire, Mukti, Shashank Shah, and Kundan Madireddy. "Innovation in Tradition: Rural Livelihood Creation in the Indian Craft Sector." Harvard University South Asia Institute, 2017. Mimeo. (This publication is an outcome of a grant from the Tata Trusts.)
- March 2018
- Teaching Note
Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy
By: Raffaella Sadun
Teaching Note for HBS No. 718-403. View Details
Keywords: Corporate Strategy
- November 2017 (Revised November 2021)
- Case
Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy
By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman
The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012,... View Details
Keywords: Snack Food; Snack; Global Snacking; Packaged Food; Consumer Packaged; Kraft Foods; Kraft; Agribusiness; Change; Change Management; Corporate Strategy; Transformation; Geography; Geographic Scope; Global Strategy; Leadership; Leadership Style; Leading Change; Management; Business or Company Management; Growth and Development Strategy; Management Style; Marketing; Brands and Branding; Demand and Consumers; Consumer Behavior; Organizational Change and Adaptation; Planning; Strategic Planning; Strategy; Food and Beverage Industry; Illinois
Sadun, Raffaella, David J. Collis, Amram Migdal, and Kerry Herman. "Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy." Harvard Business School Case 718-403, November 2017. (Revised November 2021.)
- February 2025
- Exercise
Crafting an Minimum Viable Product for Instagram Kids
- March 2016
- Technical Note
Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages
By: Tsedal Neeley and Tom Ryder
Communicating persuasively is a critical skill for leaders of any team or organization. Yet, connecting and resonating with an audience can nevertheless be a challenging task. We outline how to effectively mobilize groups through the power of communication. This note... View Details
Keywords: Messaging; Communication; Leading; Public Speaking; Persuasion; Rhetorical Devices; Communication Intention and Meaning; Forms of Communication; Communication Strategy
Neeley, Tsedal, and Tom Ryder. "Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages." Harvard Business School Technical Note 416-046, March 2016.
- March 2020
- Teaching Note
Forbidden City: Launching a Craft Beer in China (Brief Case)
By: Christopher A. Bartlett and Carole Carlson
Teaching Note for HBS No. 920-559. View Details
- 03 Feb 2003
- What Do You Think?
Can Business Schools Teach the Craft of Getting Things Done?
Summing Up Implementation or "execution" can be taught. Whether business schools are the best places to do it remains a question with the readers responding to this month's column. For many, the requirements for teaching the View Details
Keywords: by James Heskett
- April 2001
- Article
Beyond Talent: John Irving and the Passionate Craft of Creativity
By: T. M. Amabile
Although laypeople and creativity theorists often make the assumption that individual creativity depends primarily on talent, there is considerable evidence that hard work and intrinsic motivation-which can be supported or undermined by the social environment-also play... View Details
Keywords: Creativity; Performance; Performance Improvement; Motivation and Incentives; Personal Characteristics; Situation or Environment
Amabile, T. M. "Beyond Talent: John Irving and the Passionate Craft of Creativity." American Psychologist 56, no. 4 (April 2001): 333–336.
- December 2014 (Revised December 2014)
- Module Note
Where to Locate? Crafting Location Strategies to Strengthen Competitive Advantage
By: Jorge Tamayo and Juan Alcácer
Tamayo, Jorge, and Juan Alcácer. "Where to Locate? Crafting Location Strategies to Strengthen Competitive Advantage." Harvard Business School Module Note 715-418, December 2014. (Revised December 2014.)
- February 2023
- Teaching Note
Athletic Brewing Company: Crafting the U.S Non-Alcoholic Beer Category
By: Ayelet Israeli and Anne V. Wilson
Teaching Note for HBS Case No. 523-021. View Details
- April 2021
- Case
Etsy: Crafting a Turnaround to Save the Business and Its Soul
By: Ranjay Gulati, Luciana Silvestri and Monte Burke
Etsy, the online seller of handmade goods, was founded in 2005 on an almost utopian ideal—a responsible, caring company that offered individual crafters a place to sell their wares, a wholesome alternative to companies that sold mass-manufactured products. The company... View Details
Keywords: Turnaround; Organizational Culture; Financial Condition; Organizational Change and Adaptation; Mission and Purpose; Transformation; Leadership
Gulati, Ranjay, Luciana Silvestri, and Monte Burke. "Etsy: Crafting a Turnaround to Save the Business and Its Soul." Harvard Business School Case 821-092, April 2021.
- 1991
- Chapter
Crafting a Winning Coalition: Negotiating a Regime to Control Global Warming
Sebenius, James K. "Crafting a Winning Coalition: Negotiating a Regime to Control Global Warming." In Greenhouse Warming, edited by Jessica Tuchman Mathews, 69–98. Washington, D.C.: World Resources Institute, 1991.
- August 2021
- Teaching Note
Etsy: Crafting a Turnaround to Save the Business and Its Soul
By: Ranjay Gulati and Bradley Turner
Teaching Note for HBS Case No. 821-092. View Details
- January 2024
- Supplement
DO & CO: Crafting Luxury in the Fast Lane (B)
By: Juan Alcácer, Michael Lee and Noah Roberson
Alcácer, Juan, Michael Lee, and Noah Roberson. "DO & CO: Crafting Luxury in the Fast Lane (B)." Harvard Business School Supplement 724-417, January 2024.
- January 2024 (Revised October 2024)
- Case
DO & CO: Crafting Luxury in the Fast Lane (A)
By: Juan Alcácer, Esel Cekin, Michael Lee and Noah Roberson
In July 2023, Attila Dogudan, the chairman of DO & CO, a renowned international catering firm, found himself in a deep conversation with his two sons about a potential new venture: catering for the Las Vegas Grand Prix, a significant step beyond their 31-year history... View Details
Keywords: Decision Choices and Conditions; Health Pandemics; Opportunities; Corporate Strategy; Luxury; Food and Beverage Industry; Las Vegas
Alcácer, Juan, Esel Cekin, Michael Lee, and Noah Roberson. "DO & CO: Crafting Luxury in the Fast Lane (A)." Harvard Business School Case 724-416, January 2024. (Revised October 2024.)
- January 2014 (Revised March 2014)
- Module Note
Where and When to Locate? Crafting Location Strategies to Strengthen Competitive Advantage
By: Juan Alcácer
Alcácer, Juan. "Where and When to Locate? Crafting Location Strategies to Strengthen Competitive Advantage." Harvard Business School Module Note 713-059, January 2014. (Revised March 2014.)
- Summer 2011
- Article
Context, Agency, and Identity: The Indian Fashion Industry and Traditional Indian Crafts
By: Mukti Khaire
Identity is an important resource for firms, since it is a critical precursor of an important strategic resource-legitimacy. However, identities of new firms in new industries are typically inchoate, since they cannot be classified within pre-existing cognitive... View Details
Keywords: History; Decision Making; Identity; Entrepreneurship; Outcome or Result; Fashion Industry; France; Italy; United Kingdom; India
Khaire, Mukti. "Context, Agency, and Identity: The Indian Fashion Industry and Traditional Indian Crafts." Business History Review 85, no. 2 (Summer 2011).