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  • All HBS Web  (918)
    • People  (5)
    • News  (215)
    • Research  (331)
    • Events  (1)
    • Multimedia  (9)
  • Faculty Publications  (176)
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  • December 2022
  • Case

Signature Brands: Crafting Family Moments That Matter

By: Jose B. Alvarez and Annelena Lobb
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Alvarez, Jose B., and Annelena Lobb. "Signature Brands: Crafting Family Moments That Matter." Harvard Business School Case 523-030, December 2022.
  • June 2013 (Revised August 2013)
  • Background Note

Crafting a Career Narrative for New Professionals

By: Heidi K. Gardner and Adam Zalisk
Description: This note suggests an approach for developing an effective "career narrative"—a tool for packaging and sharing a professional's past achievements, long-term goals, and forward-looking needs through a compelling story. It focuses mostly on the ways junior... View Details
Keywords: Personal Development and Career
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Gardner, Heidi K., and Adam Zalisk. "Crafting a Career Narrative for New Professionals." Harvard Business School Background Note 413-122, June 2013. (Revised August 2013.)
  • 2006
  • Working Paper

Manage Resource Allocation to Craft Strategy

By: Joseph L. Bower and Clark Gilbert
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Bower, Joseph L., and Clark Gilbert. "Manage Resource Allocation to Craft Strategy." Harvard Business School Working Paper, No. 07-018, September 2006.
  • 2017
  • Mimeo

Innovation in Tradition: Rural Livelihood Creation in the Indian Craft Sector

By: Mukti Khaire, Shashank Shah and Kundan Madireddy
This publication is a study of the Indian Crafts Sector. It is an outcome of the team's research, engagement, and interactions with over 75 crafts enterprises across India. It documents the research process, insights generated, the impact, and policy recommendations... View Details
Keywords: Jobs and Positions; Creativity; Business and Community Relations; Rural Scope; India
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Khaire, Mukti, Shashank Shah, and Kundan Madireddy. "Innovation in Tradition: Rural Livelihood Creation in the Indian Craft Sector." Harvard University South Asia Institute, 2017. Mimeo. (This publication is an outcome of a grant from the Tata Trusts.)
  • March 2018
  • Teaching Note

Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy

By: Raffaella Sadun
Teaching Note for HBS No. 718-403. View Details
Keywords: Corporate Strategy
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Sadun, Raffaella. "Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy." Harvard Business School Teaching Note 718-492, March 2018.
  • November 2017 (Revised November 2021)
  • Case

Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy

By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman
The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012,... View Details
Keywords: Snack Food; Snack; Global Snacking; Packaged Food; Consumer Packaged; Kraft Foods; Kraft; Agribusiness; Change; Change Management; Corporate Strategy; Transformation; Geography; Geographic Scope; Global Strategy; Leadership; Leadership Style; Leading Change; Management; Business or Company Management; Growth and Development Strategy; Management Style; Marketing; Brands and Branding; Demand and Consumers; Consumer Behavior; Organizational Change and Adaptation; Planning; Strategic Planning; Strategy; Food and Beverage Industry; Illinois
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Sadun, Raffaella, David J. Collis, Amram Migdal, and Kerry Herman. "Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy." Harvard Business School Case 718-403, November 2017. (Revised November 2021.)
  • February 2025
  • Exercise

Crafting an Minimum Viable Product for Instagram Kids

By: Sara McKinley Torti
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Torti, Sara McKinley. "Crafting an Minimum Viable Product for Instagram Kids." Harvard Business School Exercise 825-151, February 2025.
  • March 2016
  • Technical Note

Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages

By: Tsedal Neeley and Tom Ryder
Communicating persuasively is a critical skill for leaders of any team or organization. Yet, connecting and resonating with an audience can nevertheless be a challenging task. We outline how to effectively mobilize groups through the power of communication. This note... View Details
Keywords: Messaging; Communication; Leading; Public Speaking; Persuasion; Rhetorical Devices; Communication Intention and Meaning; Forms of Communication; Communication Strategy
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Neeley, Tsedal, and Tom Ryder. "Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages." Harvard Business School Technical Note 416-046, March 2016.
  • March 2020
  • Teaching Note

Forbidden City: Launching a Craft Beer in China (Brief Case)

By: Christopher A. Bartlett and Carole Carlson
Teaching Note for HBS No. 920-559. View Details
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Bartlett, Christopher A., and Carole Carlson. "Forbidden City: Launching a Craft Beer in China (Brief Case)." Harvard Business School Teaching Note 920-560, March 2020.
  • 03 Feb 2003
  • What Do You Think?

Can Business Schools Teach the Craft of Getting Things Done?

Summing Up Implementation or "execution" can be taught. Whether business schools are the best places to do it remains a question with the readers responding to this month's column. For many, the requirements for teaching the View Details
Keywords: by James Heskett
  • April 2001
  • Article

Beyond Talent: John Irving and the Passionate Craft of Creativity

By: T. M. Amabile
Although laypeople and creativity theorists often make the assumption that individual creativity depends primarily on talent, there is considerable evidence that hard work and intrinsic motivation-which can be supported or undermined by the social environment-also play... View Details
Keywords: Creativity; Performance; Performance Improvement; Motivation and Incentives; Personal Characteristics; Situation or Environment
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Amabile, T. M. "Beyond Talent: John Irving and the Passionate Craft of Creativity." American Psychologist 56, no. 4 (April 2001): 333–336.
  • December 2014 (Revised December 2014)
  • Module Note

Where to Locate? Crafting Location Strategies to Strengthen Competitive Advantage

By: Jorge Tamayo and Juan Alcácer
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Tamayo, Jorge, and Juan Alcácer. "Where to Locate? Crafting Location Strategies to Strengthen Competitive Advantage." Harvard Business School Module Note 715-418, December 2014. (Revised December 2014.)
  • February 2023
  • Teaching Note

Athletic Brewing Company: Crafting the U.S Non-Alcoholic Beer Category

By: Ayelet Israeli and Anne V. Wilson
Teaching Note for HBS Case No. 523-021. View Details
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Israeli, Ayelet, and Anne V. Wilson. "Athletic Brewing Company: Crafting the U.S Non-Alcoholic Beer Category." Harvard Business School Teaching Note 523-088, February 2023.
  • April 2021
  • Case

Etsy: Crafting a Turnaround to Save the Business and Its Soul

By: Ranjay Gulati, Luciana Silvestri and Monte Burke
Etsy, the online seller of handmade goods, was founded in 2005 on an almost utopian ideal—a responsible, caring company that offered individual crafters a place to sell their wares, a wholesome alternative to companies that sold mass-manufactured products. The company... View Details
Keywords: Turnaround; Organizational Culture; Financial Condition; Organizational Change and Adaptation; Mission and Purpose; Transformation; Leadership
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Gulati, Ranjay, Luciana Silvestri, and Monte Burke. "Etsy: Crafting a Turnaround to Save the Business and Its Soul." Harvard Business School Case 821-092, April 2021.
  • 1991
  • Chapter

Crafting a Winning Coalition: Negotiating a Regime to Control Global Warming

By: James K. Sebenius
Keywords: Alliances; Negotiation; Climate Change; Success; Environmental Sustainability
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Sebenius, James K. "Crafting a Winning Coalition: Negotiating a Regime to Control Global Warming." In Greenhouse Warming, edited by Jessica Tuchman Mathews, 69–98. Washington, D.C.: World Resources Institute, 1991.
  • August 2021
  • Teaching Note

Etsy: Crafting a Turnaround to Save the Business and Its Soul

By: Ranjay Gulati and Bradley Turner
Teaching Note for HBS Case No. 821-092. View Details
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Gulati, Ranjay, and Bradley Turner. "Etsy: Crafting a Turnaround to Save the Business and Its Soul." Harvard Business School Teaching Note 822-027, August 2021.
  • January 2024
  • Supplement

DO & CO: Crafting Luxury in the Fast Lane (B)

By: Juan Alcácer, Michael Lee and Noah Roberson
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Alcácer, Juan, Michael Lee, and Noah Roberson. "DO & CO: Crafting Luxury in the Fast Lane (B)." Harvard Business School Supplement 724-417, January 2024.
  • January 2024 (Revised October 2024)
  • Case

DO & CO: Crafting Luxury in the Fast Lane (A)

By: Juan Alcácer, Esel Cekin, Michael Lee and Noah Roberson
In July 2023, Attila Dogudan, the chairman of DO & CO, a renowned international catering firm, found himself in a deep conversation with his two sons about a potential new venture: catering for the Las Vegas Grand Prix, a significant step beyond their 31-year history... View Details
Keywords: Decision Choices and Conditions; Health Pandemics; Opportunities; Corporate Strategy; Luxury; Food and Beverage Industry; Las Vegas
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Alcácer, Juan, Esel Cekin, Michael Lee, and Noah Roberson. "DO & CO: Crafting Luxury in the Fast Lane (A)." Harvard Business School Case 724-416, January 2024. (Revised October 2024.)
  • January 2014 (Revised March 2014)
  • Module Note

Where and When to Locate? Crafting Location Strategies to Strengthen Competitive Advantage

By: Juan Alcácer
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Alcácer, Juan. "Where and When to Locate? Crafting Location Strategies to Strengthen Competitive Advantage." Harvard Business School Module Note 713-059, January 2014. (Revised March 2014.)
  • Summer 2011
  • Article

Context, Agency, and Identity: The Indian Fashion Industry and Traditional Indian Crafts

By: Mukti Khaire
Identity is an important resource for firms, since it is a critical precursor of an important strategic resource-legitimacy. However, identities of new firms in new industries are typically inchoate, since they cannot be classified within pre-existing cognitive... View Details
Keywords: History; Decision Making; Identity; Entrepreneurship; Outcome or Result; Fashion Industry; France; Italy; United Kingdom; India
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Khaire, Mukti. "Context, Agency, and Identity: The Indian Fashion Industry and Traditional Indian Crafts." Business History Review 85, no. 2 (Summer 2011).
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