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Publications

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  • All HBS Web  (901)
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    • News  (105)
    • Research  (672)
    • Events  (12)
    • Multimedia  (1)
  • Faculty Publications  (273)

Show Results For

  • All HBS Web  (901)
    • People  (2)
    • News  (105)
    • Research  (672)
    • Events  (12)
    • Multimedia  (1)
  • Faculty Publications  (273)
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  • 24 Apr 2014
  • News

Betting big on star power can be a winning strategy in business—not just show business

to subsidize less popular offerings. And now these strategies are pervading other industries from consumer electronics to fashion. “Although risky, betting heavily on the most likely blockbusters and spending considerably less on the... View Details
  • 01 Dec 2004
  • News

Comings and Goings

46% (New York City: 24%) (Boston: 11%) Western United States: 16% (California Bay Area: 8%) Central United States: 15% Europe: 9% Asia/South Pacific: 6% Southeast United States: 4% Latin America: 2% Other: 2% Career Choices Financial... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Apr 1997
  • News

Manager's Notebook

predictable pattern of changing the criteria by which they make their choices of which products and services to buy. "Once the technology has overshot the market, consumers look to reliability," says... View Details
Keywords: Judith Ross
  • 01 Apr 2000
  • News

The World at a Click

services for leisure and small-business travelers. Consumers enjoy one-stop shopping for airline tickets, car rentals, vacation packages, hotels, and cruises, as well as a wealth of travel news and merchandise. "Preview Travel and... View Details
Keywords: Margie Kelly
  • 01 Dec 2001
  • News

A Close-Up Look at the Men behind the Empire

sponsorship of The $64,000 Question to revolutionize advertising. In the latter half of the century, Sam Walton, conceivably the greatest retailer in American history as the founder of Wal-Mart, was my choice for a View Details
Keywords: Publishing Industries (except Internet); Information; Corporate, Subsidiary, and Regional Managing Offices; Management
  • 01 Jun 2017
  • News

The Exchange: Venture Forth

Other VCs have a reputation for being quicker on the trigger. Think about what aligns with your interests. PG: There’s a greater menu of choices today than there would have been 15 or 20 years ago. Be informed. Twenty-five years ago it... View Details
Keywords: April White
  • 01 Sep 2014
  • News

Alumni and Faculty Books for September 2014

Alumni Books Coffee Can Investing: A Better Idea Than Mutual Funds in an IRA or 401(k) by Terry Allen (MBA 1963) Fuller Mountain Press This book describes exactly what to do to maximize returns for those who want to bet on the stock market. It also suggests alternative... View Details
Keywords: faculty research; Alumni Research
  • 29 Mar 2017
  • News

Randy Day Named Perdue Farms CEO

Randy Day (AMP 165, 2003) has been named the new CEO of Perdue Farms, the fourth largest chicken producer in the United States. Day, only the fourth person to hold the CEO role in the company’s 100-year history, started with Perdue in 1980 and most recently held the... View Details
  • 01 Feb 2000
  • News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

will soon move from HTML programming language to XML. Ballmer stated that this shift would alter the current Internet balance of power in which consumers are in a reactive position as they relate to company (or "publisher's") Web sites.... View Details
  • 01 Jan 2005
  • News

Judith R. Haberkorn, 111th AMP, 1992

Retired President, Consumer Sales & Services, Verizon Communications Inc. Return to Alumni Achievement Awards main page EARLIER EDUCATION Briarcliff College, 1968 B.A., International Relations LIFELONG LESSON FROM HBS "Leadership matters.... View Details
  • 01 Dec 2005
  • News

MBAs by the Numbers

Job Locations Northeast U.S.: 46.2% (New York City: 26.7%) (Boston: 10.8%) Western U.S.: 17.0% (California Bay Area: 8.7%) Central & Southwest U.S.: 13.7% Southeast U. S.: 5.6% Europe: 8.1% Asia/South Pacific: 5.5% Latin America: 2.1% Other: 1.8% Industry View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Sep 2010
  • News

Dare to be Different

that as consumers, we are tempted by a far greater number of brand choices that rotate much more frequently. I talk in the book about how, many years ago, I used to date a guy who was a fanatic about Häagen-Dazs ice cream. Well, back... View Details
Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Professional Services
  • 21 Jan 2021
  • News

New Menu

burgeoning consumer trend, as people are become more aware of the impact of dietary choices on climate change as well as personal health and animal welfare. Twelve companies joined the accelerator’s first... View Details
  • 01 Dec 2013
  • News

Faculty Q&A: Playing the Hits

is one of the key reasons why I wrote my book. Back in 2006, Chris Anderson [author of the The Long Tail] got people thinking that new technology would change what consumers would be choosing and, therefore, what content producers should... View Details
Keywords: Patrick Kirchner; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Feb 2000
  • News

Breaking Down Barriers: The Electronic Wallet

bypass passwords, maintain purchase records from multiple sites, and link to customer service departments. Wallet advocates say that the technology gives consumers greater control, allowing customers more freedom of movement and View Details
Keywords: Judith A. Ross
  • 06 Dec 2021
  • News

Ink: Talking Shop

specializes in retail turnarounds and transformation. Here, Bines shares a few words about his new book and two other indispensable texts about the trade. The Metail Economy 6 Strategies for Transforming Your Business to Thrive in the Me-Centric View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade
  • 01 Feb 2001
  • News

The Doctor Is In

government's administrative costs for Medicare are only about 5 percent. And I'm not sure that untrained consumers can ever become sophisticated enough to make truly informed choices about their medical... View Details
Keywords: healthcare; Health, Social Assistance
  • 01 Jun 2018
  • News

June 2018 Alumni and Faculty Books

consumers in seeking care providers, how consumers make decisions about health care, the system-wide effects of increased consumer choice in... View Details
  • 01 Feb 1997
  • News

Herzlinger on Health Care: Revolution in Evolution

that patients may feel are necessary; and squeezing down compensation for talented physicians and hospitals. Indeed, activist American consumers even rebel against perfectly rational HMO tactics like reducing hospital lengths of stay.... View Details
  • 01 Sep 2008
  • News

No Rain Delay for Graduation 2008

podium, Time Inc. chairman and CEO Ann S. Moore (MBA ’78) challenged the Class of 2008 to make a difference while maintaining balance in their lives. “I’m sorry my generation didn’t advance civilization further for you and left you with so many problems,” said Moore,... View Details
Keywords: commencement; Colleges, Universities, and Professional Schools; Educational Services
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