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- Research (1,281)
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- 31 Jan 2014
- News
Research Shows Which TV Ads Are Likely to Make Multitaskers Buy
- 26 Feb 2018
- News
The quest to win over Amazon
- 25 Nov 2013
- News
The red sneaker effect
- 01 Jun 2018
- News
It's Not Technology That Will Take the Swiss Watch Down
- 01 Dec 2023
- News
Thinking Ahead
gone down. We’ve seen some odd behavior in venture capitalists trying to revalue a company they’ve already backed. There also are companies raising lots of money without much traction—in that sense, it’s still very much the pattern of, ‘I... View Details
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
- 01 Jun 2022
- News
The Exchange: Same Great Price, Now with Fewer Chips
this period, allowing firms to keep the benefits of cost reductions for themselves. I think there’s also a lot to be said for changes in consumer behavior over this period, and, John, I’d love to get your... View Details
- 01 Sep 2023
- News
Hands-on Learning About Global Markets
students, Gerardo Lietz notes that they didn’t fully comprehend how it has affected the economy and consumer behaviors until they were in country. “They were surprised by the extent to which the cultural and... View Details
Keywords: Jennifer Gillespie
- 01 Dec 2023
- News
Endless Possibilities
Faye Iosotaluno (MBA 2008) met her husband through friends when she was only 19 years old. It was 1999, and the mobile-first app Tinder—which launched in 2012 and where Iosotaluno is currently COO—was not even a distant glimmer on the dating horizon. While the app... View Details
Keywords: Julia Hanna
- 20 Jan 2023
- News
Free Spirits
(In medieval Europe, it was consumed daily because the presence of alcohol made it a safer alternative to water.) And the recipe has remained largely unchanged. To make either low- or no-alcohol beer, one begins with a batch of full-test... View Details
- 18 Jan 2024
- News
Match Game
When the Bulletin included Faye Iosotaluno (MBA 2008) in its December issue, the longtime consumer tech executive was COO of Tinder. On January 9, the company announced Iosotaluno would become Tinder CEO. “It’s hard to overstate the impact Tinder has had on... View Details
- 15 Dec 2023
- News
Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem
Clubs News Clubs News Webinar illuminates broad array of business opportunities across Africa On December 5th, the HBS African-American Alumni Association (HBSAAA) hosted ‘Doing Business in Africa: From Opportunity to Action’, a webinar panel of HBS alumni who shared... View Details
Keywords: Margie Kelley
- 01 Dec 2023
- News
Case Study: Staking a Claim
Chime. Kate Terry has created a fascinating product offering that takes advantage of changing consumer behavior to reinvent a staid category and, as a result, benefits from economical acquisition costs. But... View Details
- 12 Mar 2021
- News
My Favorite Case
the facts as they were known a week after the incident occurred and raises a wide range of questions regarding consumer behavior, corporate responsibility, and competitive reaction. I recall only two cases that we spent more than one... View Details
- 22 Feb 2022
- News
Breaking News
environment has very different economics. Local news outlets that once relied on monopoly-pricing power on the print side, and to a certain extent on the circulation side, just don’t have that in the digital media space. With a shift in View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
urgent systemic changes needed to address climate change. By doing what’s right for people and the planet, pep+ will help position our company as a consistent top market performer by generating stronger, more loyal connections with our View Details
- 01 Jun 2024
- News
Alumni and Faculty Books
PepsiCo COO Grace Puma and former Nike President of Consumer Direct Christiana Smith Shi show women how to maximize their career journeys, get paid what they’re worth, navigate the shifts that occur in any company, build a leadership... View Details
- 01 Jun 2011
- News
Faculty Books
human connection); the destructive behaviors they adopt to relieve their anxiety (busyness, comparing themselves to others, and blaming others for their frustrations); and the behaviors they must adopt to... View Details
- 30 May 2024
- News
Women’s Association Goes Nationwide; Connecticut Club Hosts Beshears
still time to register; interested alumnae can find details at the HBS Women’s Association website. Connecticut Club Explores Behavioral Economics with HBS Professor John Beshears The HBS Club of Connecticut hosted HBS Professor John... View Details
Keywords: Margie Kelley
- 01 Sep 2012
- News
Ideas in Action
shoppers deliberating over a luxury goods purchase. “Marketers can convince consumers that buying their product is actually a farsighted behavior,” she observes. “In that sense, consumers are investing in... View Details