Publications

April 2004 (Revised May 2017)
Case

Real Madrid Club de Futbol

By: John Quelch, Jose Luis Nueno and Carin-Isabel Knoop

In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and expand the club's brand... View Details

Keywords: Risk Management; Change Management; Expansion; Marketing Channels; Sports; Management Teams; Trends; Brands and Branding; Sports Industry; Spain

October 2000
Teaching Note

Priceline Webhouse Club TN

By: Thomas R. Eisenmann and Abby J. Hansen PHD

Teaching Note for (9-800-287). View Details

January 2025
Case

Turning Around Sam's Club

By: Ryan W. Buell, Zeynep Ton and Sarah Kalloch

October 2005 (Revised January 2006)
Case

Augusta National Golf Club Controversy, The (A)

By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter

The prestigious Augusta National Golf Club's secret membership is widely believed to exclude women. When feminist advocate Martha Burk receives a mysterious list of "members," she must decide how best to use this information in her efforts to crack the glass ceiling.... View Details

Keywords: Partners and Partnerships; Attitudes; Decision Making; Problems and Challenges; Business and Stakeholder Relations; Gender; Non-Governmental Organizations; Communication Strategy; Sports Industry

Article

Undisclosed Debt Sustainability

By: Laura Alfaro and Fabio Kanczuk

Over the past decade, non-Paris Club creditors, notably China, have become an important source of financing for low- and middle-income countries. In contrast with typical sovereign debt, these lending arrangements are not public, and other creditors have no information... View Details

Keywords: Paris Club; Transparency; Sovereign Finance; Borrowing and Debt; International Finance

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September 1992 (Revised November 1996)
Case

Royal Automobile Club Rescue Services Division: Transformation Through Technology

By: W. Earl Sasser and Roger H. Hallowell

The Royal Automobile Club uses a new computer and telephone system to improve its service standards and profitability. After the initial impact of changes from technology, the organization faces a need to choose between future technological development or... View Details

Keywords: Technological Innovation; Decision Choices and Conditions; Organizational Change and Adaptation; Information Technology; Corporate Strategy; Service Industry; Auto Industry; United Kingdom

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March 1988
Supplement

Club Med: Interviews with Jacques Giraud and Sylvio de Bortoli, Video

Designed to be used with Club Med (A) and (B). View Details

July 2004 (Revised May 2017)
Teaching Note

Real Madrid Club de Futbol

By: John Quelch

Teaching Note to (9-504-063), (9-505-081), and (9289BN). View Details

July 2005 (Revised April 2009)
Case

Real Madrid Club de Futbol (Multimedia)

By: John A. Quelch

In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and extend the club's brand... View Details

Keywords: Risk Management; Brands and Branding; Marketing Strategy; Organizational Change and Adaptation; Sports; Expansion; Sports Industry; Spain

1985
Book

Les Clubs d'Investissement et la Bourse

By: Marc L Bertoneche and C. Vallon

September 1984 (Revised January 1986)
Case

Fort Lauderdale Resort and Beach Club

By: William J. Poorvu

Keywords: Entertainment and Recreation Industry; Florida

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October 2001 (Revised November 2001)
Case

Club Med (C): The "Re-New" Plan

By: Frances X. Frei, Daniel Rethazy and Hanna Rodriguez-Farrar

Supplements the (A) and (B) cases. View Details

Keywords: Business Subsidiaries; Industry Structures; Competitive Advantage; Organizational Culture; Cost; Customer Satisfaction; Accommodations Industry; United States

December 2007 (Revised October 2008)
Case

Real Madrid Club de Fútbol in 2007: Beyond the Galácticos

By: Anita Elberse and John A. Quelch

On June 17, 2007, Real Madrid sealed its first Spanish league championship under new president Ramon Calderon, ending an unprecedented title drought. Real Madrid had seen a significant growth in revenues and now was the world's biggest soccer club and among the largest... View Details

Keywords: Talent and Talent Management; Risk Management; Brands and Branding; Marketing Strategy; Sports; Sports Industry

October 2005 (Revised January 2006)
Supplement

Augusta National Golf Club Controversy, The (B)

By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter

Keywords: Sports; Diversity; Sports Industry

January 2005
Teaching Note

Health Club Industry in 2004, The (TN)

By: John R. Wells

Teaching Note to (2-705-445) and (2-705-451). View Details

Keywords: Health Industry

October 2005 (Revised January 2006)
Supplement

Augusta National Golf Club Controversy, The (C)

By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter

Keywords: Sports Industry

March 2009 (Revised June 2010)
Case

Neck & Neck: Leveraging the Club Neck Information

Commercial Director Prado wonders how to leverage the loyalty card information to prepare the fall 2008 budget. The case discusses the value of subjective and objective information for profit-planning purposes. Spanish children's apparel retailer Neck & Neck uses... View Details

Keywords: Customer Relationship Management; Profit; Knowledge Use and Leverage; Marketing; Consumer Behavior; Retail Industry