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- 31 May 2017
- Sharpening Your Skills
10 Harvard Business School Research Stories That Will Make Your Mouth Water
quality with affordable prices. Gary Pisano and Oldani explain how. A Bank That Takes Parmesan Cheese as Collateral: The Cheese Stands a Loan Nikolaos Trichakis discusses the Italian regional bank Credito... View Details
- 20 Sep 2016
- First Look
September 20, 2016
without cannibalizing its own market share or diluting the sterling brand of the parent airline. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517017-PDF-ENG Harvard Business School Case 716-060 The Cheese and the... View Details
Keywords: Sean Silverthorne
- 07 Sep 2011
- First Look
First Look: Sept. 7
best-selling business fable, Who Moved My Cheese? offered its answer to the question: accept that change is inevitable and beyond your control, don't waste your time wondering why things are the way they are, keep your head down, and start looking for the cheese. I... View Details
Keywords: Sean Silverthorne
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
along with his mother at Sainsbury’s in England. Back then, shoppers visited different counters to request various foods, paying for cheese at the cheese counter, fruit at the fruit counter, and so on. Years... View Details
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
like this.” Concentrate on the best profit opportunities. Small-business owners must identify their most valuable products and services and eliminate everything else. If a restaurant’s tried-and-true burger has a stronger gross profit margin than its artisan View Details
- 19 Dec 2012
- Research & Ideas
Affordable Housing: Israel and the United States
besieged with global discord that threatens regional peace, faces the same domestic headlines. In 2011, when young Israelis—and extending eventually to not-so-young Israelis, fueled by Facebook—mounted a "cottage cheese... View Details
- 21 Apr 2015
- First Look
First Look: April 21
Banking on Cheese Credem, an Italian regional bank, grants loans to Parmigiano Reggiano producers and holds the cheese as collateral in its own warehouse during the maturation process, essentially replacing... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
2008 hired a neuromarketing firm to look into how consumers respond to Cheetos, the top-selling brand of cheese puffs in the United States. Using EEG technology on a group of willing subjects, the firm determined that consumers respond... View Details
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
supermarkets over independent shops and the fact that processed tomatoes were considered a commodity, fierce competition for miniscule profits was the norm. So Francesco decided to close Mutti's side businesses in cheese and cattle and... View Details
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
cheese no longer comes packaged with a Day-Glo orange powder, thanks to a pledge to stop using artificial dyes (Yellow 5 and Yellow 6) in the product. “Due to consumer protests against synthetic colors, the standardization of color moved... View Details
Keywords: by Carmen Nobel
- 24 Sep 2007
- Research & Ideas
The FDA: What Will the Next 100 Years Bring?
mayonnaise, a container of mustard, cold cuts, processed cheese spread (I'm from Philly, and we love Whiz), and pickles. Now imagine finding sawdust in the pickles, sand in the mustard, and so on. That quite literally was the situation in... View Details
- 12 Feb 2008
- First Look
First Look: February 12, 2007
Helper's brand management team resulted in two potential solutions: (1) to reduce production costs through the simplification of the Hamburger Helper line by reducing the complexity of the product and eliminating the less successful SKUs. Did the consumer really value... View Details
Keywords: Martha Lagace
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
fascinating dilemma in marketing. Khaire: You see that a lot with food. If you've never eaten pizza in Italy it's a rude shock when you go and see this thin thing with barely any cheese on it. If Olive Garden markets itself as authentic... View Details