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- All HBS Web (83)
- Faculty Publications (12)
- 16 Jan 2006
- Research & Ideas
What Customers Want from Your Products
"Tell me about a time when you were in the same situation but you didn't buy a milk shake. What did you buy instead?" Sometimes, he learned, they bought a bagel. But bagels were too dry. Bagels with cream cheese or jam resulted... View Details
- 03 Oct 2023
- Research Event
Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips
benefited from that thing. And what I learned from that Beloved experience, because at the time that it bombed and I went into depression about it, my former depression was eating macaroni and cheese for breakfast every morning. For real.... View Details
Keywords: by HBS Staff
- 11 Mar 2024
- Blog Post
A Day in the Life: Ben Hsieh
long-distance partner, Shaye, and making myself breakfast (an egg, mushroom, and cheese sandwich on toast). I typically leave one of my cases to read in the morning, since my brain works best at this time. 9:00 AM: I bike to campus and... View Details
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
cheeses won’t resonate with tech entrepreneurs. Enduring. Building a brand around renewable energy might not stick if oil prices fall for a sustained period or a pro-coal leader takes power, but the unique essence of a city never fades... View Details
- 16 May 2023
- Blog Post
Celebrating Asian American and Pacific Islander Heritage Month at HBS (part 2)
porridge) and fried rice for lunch instead of a ham and cheese sandwich. It took me until college to find a larger community of folks with the similar experience of being pulled in two opposite directions: not Chinese enough and yet not... View Details
- Web
Expanding My Worldview Through FIELD Global Immersion - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details
- Profile
Megan Maloney
Jim Crow south. What’s the best thing about your home town? Watching our high school soccer or basketball team and then grabbing a bagel with cream cheese from the Bagel Emporium. View Details
- 04 Mar 2019
- What Do You Think?
What’s the Antidote to Surveillance Capitalism?
information not addressed to anyone specific. As the saying goes, ‘The only thing free is the cheese in the mouse trap.’” Government was cited as both an antidote to surveillance capitalism and a threat because of its possible deployment... View Details
James L. Kraft
Kraft created a multi-million dollar processed food supply company. He was instrumental in perfecting the method of preserving cheese, so that it could be stored for a longer period of time in any climate. Consumption of cheese in America... View Details
Keywords: Food & Tobacco
- Web
They keep the milk cool - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
The Message The Product The Production The Worker The Audience Bibliography previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 next They keep the milk cool ca. 1933 Kraft–Phenix Cheese Corporation Photographer unknown Two of the large,... View Details
- Web
Introduction - The Response - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
The Message The Product The Production The Worker The Audience Bibliography The Response: The Public Relations File Thus it is a fact and no mere boast that Kraft advertisements proclaim in the statement: The world's finest cheeses are... View Details
- 24 Apr 2014
- News
A taste of home leads to jobs creation and community improvements
In a small, undercapitalized cheese manufacturing operation in rural Wisconsin, Paul Scharfman (AB 1976, MBA 1979) saw the opportunity to develop a variety of specialty cheeses that would appeal to the... View Details
- Web
Sealed tight in sanitary packages - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
The Message The Product The Production The Worker The Audience Bibliography previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 next Sealed tight in sanitary packages ca. 1933 Kraft–Phenix Cheese Corporation Photographer unknown A view... View Details
- Profile
Paul Scharfman
In a small, undercapitalized cheese manufacturing operation in rural Wisconsin, Paul Scharfman (AB 1976, MBA 1979) saw the opportunity to develop a variety of specialty cheeses that would appeal to the... View Details
- Web
Products - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
The Message The Product The Production The Worker The Audience Bibliography previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 next Products ca. 1933 Kraft-Phenix Cheese Corporation Photographer unknown Explore the full size image... View Details
- Web
The House of Kraft - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
The Message The Product The Production The Worker The Audience Bibliography previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 next The House of Kraft Kraft-Phenix Cheese Corporation, 1933 Photographer unknown Explore the full size... View Details
- 31 May 2017
- Sharpening Your Skills
10 Harvard Business School Research Stories That Will Make Your Mouth Water
quality with affordable prices. Gary Pisano and Oldani explain how. A Bank That Takes Parmesan Cheese as Collateral: The Cheese Stands a Loan Nikolaos Trichakis discusses the Italian regional bank Credito... View Details
- Web
Delivered by fast service cars - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
The Message The Product The Production The Worker The Audience Bibliography previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 next Delivered by fast service cars ca. 1933 Kraft-Phenix Cheese Corporation Photographer unknown... View Details
- Web
What goes on inside the pasteurizers - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
The Message The Product The Production The Worker The Audience Bibliography previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 next What goes on inside the pasteurizers ca. 1933 Kraft–Phenix Cheese Corporation Photographer unknown The... View Details
- Web
Making Kraft mayonnaise - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
The Message The Product The Production The Worker The Audience Bibliography previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 next Making Kraft mayonnaise ca. 1933 Kraft-Phenix Cheese Corporation Photographer unknown In... View Details