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Show Results For
- All HBS Web
(1,456)
- People (5)
- News (697)
- Research (330)
- Multimedia (128)
- Faculty Publications (145)
- June 2012
- Article
The Economic Value of Celebrity Endorsements
By: Anita Elberse and Jeroen Verleun
What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a metric of more direct importance to advertising practitioners. In this study of athlete... View Details
Keywords: Stocks; Value; Advertising; Sales; Brands and Branding; Decisions; Economics; Marketing Strategy; Investment Return
Elberse, Anita, and Jeroen Verleun. "The Economic Value of Celebrity Endorsements." Journal of Advertising Research 52, no. 2 (June 2012): 149–165.
- 01 Jun 2012
- News
Celebrating HBS Women
In celebration of this year’s 50th anniversary of women being admitted to the full-time MBA program, HBS and the Culture and Community Initiative are planning a series of events that explore the past, present, and future of women in... View Details
What Makes a Successful Celebrity Brand?
Celebrity endorsements of existing brands have been a part of marketing strategy for decades. But in a world where celebrities have built enormous social media followings and have become effective influencers, many stars are making a pivot: Instead of endorsing or... View Details
- 01 Jun 2002
- News
Dinner Celebrates Professorships
Roy D Shapiro, the Philip Caldwell Professor of Business Administration (at right), shares a laugh with Philip Caldwell (MBA '42), former chairman and CEO of Ford Motor Company. Photo: Thomas J. Fitzsimmons Linda A. Hill, the Wallace Brett Donham Professor of Business... View Details
- 14 Feb 2021
- Blog Post
Celebrating Love @ HBS in 2021
Love at HBS is an annual celebration of the diverse expressions of love that exist on our campus and in the world around us. Even with the unique challenges presented by the COVID-19 pandemic, love has endured, and our students have... View Details
- 28 May 2014
- News
Harvard Business School Celebrates Class Day
- 29 May 2013
- News
Harvard Business School Celebrates Class Day
- 04 Mar 2022
- Blog Post
Celebrating Black History Month at HBS
During the month of February, we appreciated the opportunity to celebrate HBS students, alumni, and faculty who are establishing their own places in history. We are excited to continue to honor the legacy of the Black and African American... View Details
- 26 May 2016
- News
Harvard Business School Celebrates 106th Commencement
- 24 May 2024
- News
Celebrating the Harvard Business School Class of 2024
- 25 May 2017
- Video
Celebrating the 2017 Harvard Business School Commencement
- 01 Mar 2006
- News
End of Campaign Celebrated
Hilge Hurford and Kate Kohler (HBS '06), recipient of the John B. Hurford (MBA '65) Fellowship. Despite near white-out conditions, HBS alumni and friends made their way through the December 9 blizzard to join faculty, staff, and students in a View Details
- 16 Dec 2009
- News
Risks and rewards of celebrity endorsements
- 30 May 2025
- News
Harvard Business School Celebrates 115th Commencement
- 27 May 2022
- News
HBS Celebrates 112th Commencement
- April 2003 (Revised September 2005)
- Case
Celebrity Cruises, Inc.: A Taste of Luxury
By: Frances X. Frei, Corey B. Hajim and Christian Hempell
Describes the complex operations of the cruise industry. Positioned between luxury cruise lines and mass market lines, Celebrity struggles to find ways to create customer loyalty and increase profitability. View Details
Frei, Frances X., Corey B. Hajim, and Christian Hempell. "Celebrity Cruises, Inc.: A Taste of Luxury." Harvard Business School Case 603-096, April 2003. (Revised September 2005.)
- 31 May 2019
- Video
Celebrating the 2019 Harvard Business School Commencement
- Blog
Celebrating 100 Years of the HBS Case Method
Executive Education participants learn to interpret and analyze information, drill into the root cause of issues, ask questions, listen to others' viewpoints, consider alternatives, and decide on a plan of action. Celebrating the Case... View Details
- 30 May 2013
- News
Harvard Business School Celebrates 103rd Commencement
- 28 May 2015
- News