celebrations - Publications - Faculty & Research

28 Feb 2018
News

Harvard Business School Celebrates Black Alumni

22 Sep 2016
Video

A Celebrity Demo

June 2012
Article

The Economic Value of Celebrity Endorsements

By: Anita Elberse and Jeroen Verleun

What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a metric of more direct importance to advertising practitioners. In this study of athlete... View Details

Keywords: Stocks; Value; Advertising; Sales; Brands and Branding; Decisions; Economics; Marketing Strategy; Investment Return

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01 Jun 2012
News

Celebrating HBS Women

In celebration of this year’s 50th anniversary of women being admitted to the full-time MBA program, HBS and the Culture and Community Initiative are planning a series of events that explore the past, present, and future of women in... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

28 May 2014
News

Harvard Business School Celebrates Class Day

29 May 2013
News

Harvard Business School Celebrates Class Day

14 Feb 2021
Blog Post

Celebrating Love @ HBS in 2021

Love at HBS is an annual celebration of the diverse expressions of love that exist on our campus and in the world around us. Even with the unique challenges presented by the COVID-19 pandemic, love has endured, and our students have... View Details

01 Jun 2002
News

Dinner Celebrates Professorships

Roy D Shapiro, the Philip Caldwell Professor of Business Administration (at right), shares a laugh with Philip Caldwell (MBA '42), former chairman and CEO of Ford Motor Company. Photo: Thomas J. Fitzsimmons Linda A. Hill, the Wallace Brett Donham Professor of Business... View Details

Keywords: donors; professorships; Colleges, Universities, and Professional Schools; Educational Services

01 Mar 2006
News

End of Campaign Celebrated

Hilge Hurford and Kate Kohler (HBS '06), recipient of the John B. Hurford (MBA '65) Fellowship. Despite near white-out conditions, HBS alumni and friends made their way through the December 9 blizzard to join faculty, staff, and students in a View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

24 May 2024
News

Celebrating the Harvard Business School Class of 2024

16 Dec 2009
News

Risks and rewards of celebrity endorsements

25 May 2017
Video

Celebrating the 2017 Harvard Business School Commencement

26 May 2016
News

Harvard Business School Celebrates 106th Commencement

04 Mar 2022
Blog Post

Celebrating Black History Month at HBS

During the month of February, we appreciated the opportunity to celebrate HBS students, alumni, and faculty who are establishing their own places in history. We are excited to continue to honor the legacy of the Black and African American... View Details

27 May 2022
News

HBS Celebrates 112th Commencement

30 May 2013
News

Harvard Business School Celebrates 103rd Commencement

Blog

Celebrating 100 Years of the HBS Case Method

Executive Education participants learn to interpret and analyze information, drill into the root cause of issues, ask questions, listen to others' viewpoints, consider alternatives, and decide on a plan of action. Celebrating the Case... View Details

April 2003 (Revised September 2005)
Case

Celebrity Cruises, Inc.: A Taste of Luxury

By: Frances X. Frei, Corey B. Hajim and Christian Hempell

Describes the complex operations of the cruise industry. Positioned between luxury cruise lines and mass market lines, Celebrity struggles to find ways to create customer loyalty and increase profitability. View Details

Keywords: Customer Satisfaction; Profit; Product Positioning; Operations; Luxury; Shipping Industry

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