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  • August 2021 (Revised February 2022)
  • Case

Northvolt: Making the World's Greenest Battery

By: Jurgen R. Weiss and Emilie Billaud
In 2021, the demand for lithium-ion batteries increased rapidly, particularly for electric vehicles. Anxious not to be reliant on Asian players, Europe was keen on developing its own home-grown capacity to control the value chain, maintain employment in Europe, and get... View Details
Keywords: Electric Vehicles; Lithium-ion Batteries; Business Ventures; Energy; Green Technology; Technological Innovation; Growth and Development Strategy; Competitive Advantage; Transportation; Supply Chain; Globalized Markets and Industries; Goals and Objectives; Factories, Labs, and Plants; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; Europe; Sweden; Germany; Poland
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  • September–October 2017
  • Article

Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers

By: Marco Iansiti and Karim R. Lakhani
A small number of digital superpowers—Alibaba, Amazon, Microsoft, and others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and... View Details
Keywords: Competition; Strategic Planning; Auto Industry; Technology Industry
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  • 18 Dec 2019
  • Book

6 Skills That Wise Companies Harness for World-Changing Innovation

always to improve mobility, and he did so through his company’s engine innovations. After coming up with the company’s trademarked CVCC engine, Honda declared that his company had pulled ahead of the top three car companies, “but his... View Details
Keywords: by Kristen Senz
  • 27 Jan 2015
  • First Look

First Look: January 27

costing (TDABC). Here, the authors describe the implementation experiment, share lessons learned across the care continuum, and report how TDABC has actively engaged health care providers in costing activities and care redesign.... View Details
Keywords: Sean Silverthorne
  • 20 Jan 2016
  • Research & Ideas

Maybe Uber isn't God's Gift to Mankind

Uber and its ilk, but then spells out various ways consumers might be negatively affected by the business practices of transportation network companies (or TNCs). IS UBER DRIVING UP YOUR CAR INSURANCE RATES? Regarding View Details
Keywords: by Carmen Nobel; Transportation; Insurance
  • July 2003 (Revised March 2004)
  • Case

XM Satellite Radio (A)

By: David B. Godes and Elie Ofek
XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus... View Details
Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry
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  • 22 Jun 2010
  • First Look

First Look: June 22

  PublicationsPathologies of Online Display Advertising Marketplaces Author:Benjamin Edelman Publication:ACM Sigecom Exchanges, June 2010 Abstract Much has been written about online search advertising, where Google enjoys 90% plus market View Details
Keywords: Martha Lagace
  • 17 Mar 2011
  • Research & Ideas

Harvard Business School Faculty Comment on Crisis in Japan

As Japan continues to come to grips with the devastating toll exacted by the earthquake within its borders, the aftershocks are just beginning to be felt within the global economy. Here, several Harvard Business School faculty members View Details
Keywords: Re: Multiple Faculty
  • October 2014
  • Case

Mothercare, 2014

By: John R. Wells and Galen Danskin
In early 2014, Mothercare was the UK's leading retailer of mother-and-baby products. In fiscal 2013, it generated £341 million in revenues from its 255 UK stores and £128 million online, and was more than three times the size of its next biggest competitor, Mama and... View Details
Keywords: Retail; Turnaround; Strategy; Strategic Planning; Retail Industry; United Kingdom
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  • 05 Jun 2007
  • First Look

First Look: June 5, 2007

understanding of organizing processes in bureaucratic organizations, but not in community forms. More specifically, we know little about how communities producing collective goods govern themselves. With a multi-method study of one open source software community, we... View Details
Keywords: Martha Lagace
  • 29 Jan 2008
  • First Look

First Look: January 29, 2008

and marginal-cost options. The emphasis on short-term earnings per share as the primary driver of share price, and hence shareholder value creation, acts to restrict investments in innovative long-term... View Details
Keywords: Martha Lagace
  • 01 Mar 2010
  • Op-Ed

A Golden Opportunity for Ford and GM

recalled almost 9 million vehicles—more than the entire number it sold the past three years. The irony is that Toyota gained significant market share in the past decade at the expense of its American competitors by offering superior... View Details
Keywords: by Bill George; Auto
  • 28 Jun 2011
  • First Look

First Look: June 28

Chantel Lenard, Ford's Group Marketing Manager for Global Small Car and Midsize Vehicles, and Connie Fontaine, Ford's Manager of Brand Content and Alliances, pushed for a bold approach to marketing the new vehicle. They and their teams... View Details
Keywords: Sean Silverthorne
  • July 2024 (Revised October 2024)
  • Case

Knowledge Transfer: Toyota, NUMMI, and GM

By: Willy Shih
New United Motors Manufacturing, Inc. (NUMMI) was a joint venture between Toyota and General Motors. It was an opportunity for GM to learn about the Toyota Production System, which was quite different from the mass production processes American automakers used at the... View Details
Keywords: Culture Change; Organizational Culture; Organizational Change and Adaptation; Factories, Labs, and Plants; Joint Ventures; Transformation; Selection and Staffing; Knowledge Acquisition; Knowledge Sharing; Labor Unions; Management Systems; Performance Improvement; Production; Labor and Management Relations; Auto Industry; Japan; United States
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  • 12 Nov 2013
  • First Look

First Look: November 12

observers. We identify boundary conditions and demonstrate that the positive inferences disappear when the observer is unfamiliar with the environment, when the nonconforming behavior is depicted as unintentional, and in the absence of expected norms and View Details
Keywords: Sean Silverthorne
  • 02 Apr 2024
  • What Do You Think?

What's Enough to Make Us Happy?

That’s not a bad yardstick for decision-making in the happiness business. Most of us would probably agree that “what’s enough” should be a bit of a stretch but achievable. For example, for many years my spouse and I shared an objective of... View Details
Keywords: by James Heskett
  • January 2025
  • Teaching Plan

Knowledge Transfer: Toyota, NUMMI, and GM

By: Willy Shih
Teaching Plan for HBS Case No. 625-003. New United Motors Manufacturing, Inc. (NUMMI) was a joint venture between Toyota and General Motors. It was an opportunity for GM to learn about the Toyota Production System, which was quite different from the mass production... View Details
Keywords: Culture Change; Organizational Culture; Organizational Change and Adaptation; Factories, Labs, and Plants; Joint Ventures; Transformation; Selection and Staffing; Knowledge Acquisition; Knowledge Sharing; Labor Unions; Management Systems; Performance Improvement; Production; Labor and Management Relations; Auto Industry; Japan; United States
Related
  • 03 Mar 2008
  • Research & Ideas

Marketing Your Way Through a Recession

advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. Uncertain... View Details
Keywords: by John Quelch
  • 22 May 2019
  • Research & Ideas

Forgiving Student Loan Debt Leads to Better Jobs, Stronger Consumers

largest consumer debt in the US, trailing only mortgage loans—and surpassing car loans, credit card debt, and home equity lines of credit. Source: New York Fed Consumer Credit Panel/Equifax Many people who currently carry student debt are... View Details
Keywords: by Dina Gerdeman
  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

New businesses often struggle finding their first customers. The challenge is even more difficult with startups in the sharing economy that launch as platforms connecting independent service providers with consumers. Take Uber. Its... View Details
Keywords: by Michael Blanding; Retail; Service; Transportation

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