by Youngme Moon - Publications - Faculty & Research

01 Jan 2003
News

24 Oct 2017
News

Sixteen Harvard Business School Faculty Named Top 40 Bestselling Case Authors by Case Centre

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development work focusing on innovative... View Details

Keywords: by Garry Emmons; Service

19 Sep 2023
Research & Ideas

What Chandrayaan-3 Says About India's Entrepreneurial Approach to Space

are feeling is cumulative. The moon landing is a culmination of decades of work by Indian scientists. Beyond space, India has become one of the largest producers of vaccines, which of course was relevant... View Details

Keywords: by Clea Simon, Harvard Gazette; Aerospace

05 Sep 2011
News

'Different': How Companies Stand Out in the Marketplace; A Business Book That You'll Actually Read

22 Oct 2010
Research & Ideas

Panel on Pedagogical Innovations in MBA Courses

Editor's Note: This is a summary of an HBS Faculty Research Symposium 2010 presentation. View a full summary from the link below. Date of Event:May 10, 2010 Speakers:Ray Gilmartin, Joseph Lassiter, Youngme Moon, Nitin Nohria Multiple... View Details

Keywords: Re: Multiple Faculty; Education

04 Jun 2018
Research & Ideas

Think of it as Professors in Cars Having Coffee

Oberholzer-Gee is the Andreas Andresen Professor of Business Administration. Felix Oberholzer-Gee, Youngme Moon, and Mihir Desai. For HBS, which perhaps is seen by some as fastidious, high-brow, and inside... View Details

Keywords: by Sean Silverthorne; Education; Entertainment & Recreation

05 Jun 2007
First Look

First Look: June 5, 2007

relatively informative about ability but are difficult to influence through managerial effort, may have the unintended consequence of generating inefficiencies in firms' employment contracts. Companies and the Customers Who Hate Them Authors:Gail McGovern and View Details

Keywords: Martha Lagace