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  • January 2022
  • Article

Pushed into a Crowd: Repositioning Costs, Resources, and Competition in the RTE Cereal Industry

By: Young Hou and Dennis Yao
This paper exploits a natural experiment involving self-regulation in the ready-to-eat (RTE) breakfast cereal industry to evaluate the performance impact of product repositioning. It then examines how a product's brand equity value declines with repositioning distance... View Details
Keywords: Positioning; Resources; Brand Equity; Competitive Dynamics; Non-market Strategy; Regulation; Repositioning; Product Positioning; Performance Evaluation; Brands and Branding; Competitive Strategy; Consumer Products Industry
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  • Article

Little Patents and Big Secrets: Managing Intellectual Property

By: James J. Anton and Dennis A. Yao
Exploitation of an innovation commonly requires some disclosure of enabling knowledge (e.g., to obtain a patent or induce complementary investment). When property rights offer only limited protection, the value of the disclosure is offset by the increased threat of... View Details
Keywords: Patents; Management; Innovation and Invention; Knowledge; Rights; Value; Information; Corporate Disclosure
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  • November 2006 (Revised March 2007)
  • Case

Goodyear and the Threat of Government Tire Grading

By: Felix Oberholzer-Gee, Dennis A. Yao and Elizabeth Raabe
In the spring of 1977, Goodyear CEO Charles J. Pilliod Jr. was looking at an internal report on government and legal events relevant to the tire industry. Two items caught his attention. First, he noticed that an industry suit to block the government's proposed system... View Details
Keywords: Competitive Advantage; Lawsuits and Litigation; Auto Industry; Rubber Industry; United States
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  • 15 Nov 2011
  • News

750 World Wonders and counting

with the eventual goal being a series of books, a worldwide travelling photo exhibition and a powerful commercial website. “It’s a very global concept, a very global brand, in the best HBS tradition,” he says View Details
Keywords: photography; Museums, Historical Sites, and Similar Institutions; Museums, Historical Sites, and Similar Institutions
  • March 1994
  • Article

Expropriation and Inventions: Appropriable Rents in the Absence of Property Rights

By: J. Anton and Dennis Yao
We analyze the problem faced by a financially weak independent inventor when selling a valuable, but easily imitated, invention for which no property rights exist. The inventor can protect his or her intellectual property by negotiating a contingent contract (with a... View Details
Keywords: Innovation and Invention; Intellectual Property; Rights; Sales; Contracts; Negotiation
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  • spring 1987
  • Article

Second-Sourcing and the Experience Curve: Price Competition in Defense Procurement

By: James J. Anton and Dennis A. Yao
We examine a dynamic model of price competition in defense procurement that incorporates the experience curve, asymmetric cost information, and the availability of a higher cost alternative system. We model acquisition as a two-stage process in which initial production... View Details
Keywords: Acquisition; Government and Politics; Price; Competition; Mathematical Methods
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  • summer 2003
  • Article

Patents, Invalidity, and the Strategic Transmission of Enabling Information

By: James J. Anton and Dennis A. Yao
The patent system encourages innovation and knowledge disclosure by providing exclusivity to inventors. Exclusivity is limited, however, because a substantial fraction of patents have some probability of being ruled invalid when challenged in court. The possibility of... View Details
Keywords: System; Innovation and Invention; Knowledge Dissemination; Courts and Trials; Competition; Patents; Corporate Disclosure
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  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

provide insights into why and how investors use reported environmental, social, and governance (ESG) information. Relevance to investment performance is the most frequent motivation for use of ESG data... View Details
Keywords: Sean Silverthorne
  • 02 Jan 2012
  • Research & Ideas

Most Popular Articles of 2011

make bad decisions? Using both field and quantitative data from the MGM-Mirage Group, this paper discusses how management controls affect the learning rates of lower-level employees. Research, focusing on hotel casino hosts, was conducted... View Details
Keywords: by Staff
  • 22 Feb 2022
  • News

March 2022 Alumni and Faculty Books

and Keep Customers in the Age of Disruption By Steve Dennis (MBA 1984) LifeTree Physical retail isn’t dead—but boring retail is. Remarkable Retail equips the savvy retailer... View Details
  • 01 Sep 2018
  • News

September 2018 Alumni and Faculty Books

hacking in India, the founders of Zomato, IndiaMart, ShopClues, Paisabazaar, and a lot more. Talent Wins: The New Playbook for Putting People First by Ram Charan (MBA 1965), Dominic Barton, View Details
  • 01 Dec 2017
  • News

Alumni and Faculty Books for December 2017

tells her full story for the first time. Where Past Meets Present: The Amazing People, Places & Stories of Southern Oregon by Dennis Powers (MBA 1969) (Hellgate Press) Powers has collected 140 stories about... View Details
  • 23 Feb 2011
  • First Look

First Look: Feb. 23

from those of many of the key institutions most studied in the past decade as explaining financial backwardness. Download the paper: http://www.people.hbs.edu/jsiegel/RoeSiegel_JCE_20110203.pdf   Working PapersDelay as Agenda Setting Authors:James J. Anton View Details
Keywords: Sean Silverthorne
  • 06 Apr 2016
  • Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

idea because the monopoly surplus is higher than that from a duopoly,” Luo explains. This intuition was originally developed by her colleagues Dennis Yao at Harvard Business... View Details
Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking
  • Web

Strategy - Doctoral

Executive Office of Labor and Workforce Development, Commonwealth of Massachusetts Advisors: Hong Luo , Felix Oberholzer-Gee , and Rebecca A. Karp Young Hou, 2021 University of... View Details
  • 18 Oct 2011
  • First Look

First Look: October 18

find that involuntary closures are most frequent in U.S. counties with high rates of households headed by single mothers, low levels of college education, high rates of property crime, a strong presence of multi-market vs. local banks,... View Details
Keywords: Sean Silverthorne
  • Web

Placement - Doctoral

N/A 2021 Young Hou Strategy, 2021 Placement: University of Virginia, Darden School of Business, Strategy, Ethics & Entrepreneurship Area Dissertation: The Interplay of Firm Positioning View Details
  • Web

Business Economics - Doctoral

Commission, Economist Advisors: Ariel Pakes , Robin Lee , and Dennis A. Yao Andreas Schaab, 2021 Post-doctoral fellow (2021-2022) Columbia University Business School,... View Details
  • Web

Marketing - Doctoral

Troncoso Jeremy Yang Dennis A. Yao David B. Yoffie Shunyuan Zhang Current HBS Faculty & Students by Interest Analytics Eva Ascarza Kris Johnson Ferreira Ayelet Israeli Michael... View Details
  • Web

Overview - Doctoral

Download Catalog (pdf) “ Doctoral students are vital members of our intellectual community. They challenge existing ideas, develop new theories and techniques, and serve broadly as catalysts for innovation.... View Details