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  • All HBS Web  (97)
    • News  (31)
    • Research  (45)
    • Multimedia  (2)
  • Faculty Publications  (16)

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  • All HBS Web  (97)
    • News  (31)
    • Research  (45)
    • Multimedia  (2)
  • Faculty Publications  (16)
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  • August 2020 (Revised November 2022)
  • Case

George Soros: The Stateless Statesman

By: Geoffrey Jones and Wendy Ying
This case traces the business career and philanthropic activities of George Soros. The Hungarian-born Soros made a fortune as a hedge fund investor after establishing Quantum Fund on the tax haven island of Curaçao in the Netherlands Antilles in 1973 where he was... View Details
Keywords: Hedge Fund; Philanthropy; Populism; Finance; Philanthropy and Charitable Giving; Political Elections; Personal Development and Career; Leadership Style; Financial Services Industry; Europe; Hungary; United Kingdom; North and Central America; United States
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Jones, Geoffrey, and Wendy Ying. "George Soros: The Stateless Statesman." Harvard Business School Case 321-012, August 2020. (Revised November 2022.)
  • July 2021
  • Teaching Plan

Shorefast: A Strange and Familiar Way to Reimagine Capitalism

By: Brian Trelstad, Wendy Smith and Natalie Slawinski
Teaching Plan for HBS Case No. 320-098. In 2006, Zita Cobb and two of her brothers, Alan Cobb and Tony Cobb, native Newfoundlanders, launched Shorefast to help grow another leg of Fogo Island’s economy. Like so many rural communities, Fogo Island’s fate was tied... View Details
Keywords: Place Making; Non-profit; Hotel; Economic Development; Tourism; Social Entrepreneurship; Nonprofit Organizations; Development Economics; Economic Systems; Tourism Industry; Canada
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Trelstad, Brian, Wendy Smith, and Natalie Slawinski. "Shorefast: A Strange and Familiar Way to Reimagine Capitalism." Harvard Business School Teaching Plan 322-001, July 2021.
  • April 2020 (Revised May 2025)
  • Case

Shorefast: A Strange and Familiar Way to Reimagine Capitalism

By: Brian Trelstad, Wendy Smith and Natalie Slawinski
In 2006, Zita Cobb and two of her brothers, Alan Cobb and Tony Cobb, native Newfoundlanders, launched Shorefast to help grow another leg of Fogo Island’s economy. Like so many rural communities, Fogo Island’s fate was tied directly to one primary resource—in this case... View Details
Keywords: Place Making; Non-profit; Hotel; Economic Development; Tourism; Social Entrepreneurship; Nonprofit Organizations; Development Economics; Economic Systems; Tourism Industry; Canada
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Trelstad, Brian, Wendy Smith, and Natalie Slawinski. "Shorefast: A Strange and Familiar Way to Reimagine Capitalism." Harvard Business School Case 320-098, April 2020. (Revised May 2025.)
  • December 1992 (Revised October 1993)
  • Case

BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself

By: Stephen A. Greyser and Wendy Smith Schille
Tracks changes in the luxury auto market during the 1980s and early 1990s. Shifts in target consumer behavior--particularly the yuppie lifestyle--serve as the basis for manufacturer modifications of product line, positioning, and advertising. The climax of the case is... View Details
Keywords: Advertising; Change Management; Transformation; Brands and Branding; Product Positioning; Production; Luxury; Segmentation; Auto Industry
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Greyser, Stephen A., and Wendy Smith Schille. "BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself." Harvard Business School Case 593-046, December 1992. (Revised October 1993.)
  • March 2024 (Revised March 2024)
  • Supplement

Miracle Therapeutics (B)

By: Satish Tadikonda, William Marks and Wendi Yajnik
Supplements the (A) case. Following on the negotiations detailed in the Miracle Therapeutics (A) case, Beth Sharp and Jennifer Brilliant from Miracle Therapeutics face new challenges with their company's funding and intellectual property (IP) after several missteps.... View Details
Keywords: Business Startups; Financing and Loans; Intellectual Property; Problems and Challenges; Business or Company Management
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Tadikonda, Satish, William Marks, and Wendi Yajnik. "Miracle Therapeutics (B)." Harvard Business School Supplement 824-044, March 2024. (Revised March 2024.)
  • June 2002 (Revised April 2004)
  • Case

Studio, The

By: Walter J. Salmon and Wendy Carter
The founders and proprietors of a successful 23-year old women's apparel store are facing a critical issue. Can they grow by adding a second store that will not compete with their existing operation? If so, where should it be located, what managerial changes are... View Details
Keywords: Expansion; Risk and Uncertainty; Business Growth and Maturation; Apparel and Accessories Industry; Retail Industry
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Salmon, Walter J., and Wendy Carter. "Studio, The." Harvard Business School Case 802-211, June 2002. (Revised April 2004.)
  • March 2018
  • Article

How Context Affects Choice

By: Raphael Thomadsen, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir and Wendy Wood
Due to its origins in the literature on judgment and decision-making, context effects in marketing are construed exclusively in terms of how choices deviate from utility maximization principles as a function of how choices are presented (e.g., framing, sequence,... View Details
Keywords: Decision Making; Decision Choices and Conditions; Situation or Environment; Consumer Behavior
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Thomadsen, Raphael, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir, and Wendy Wood. "How Context Affects Choice." Special Issue on 2016 Choice Symposium. Customer Needs and Solutions 5, nos. 1-2 (March 2018): 3–14.
  • 03 May 2016
  • First Look

First Look, May 3, 2016

Zou Abstract—There is relatively little prior evidence on the potential impact of rank and file employees on financial reporting choices outside union negotiations. We contribute to the literature by providing new evidence that firms... View Details
Keywords: Sean Silverthorne
  • 20 Sep 2011
  • First Look

First Look: September 20

more likely to involve collaboration across locations, particularly with inventors from the firm's primary R&D site. Our results suggest that R&D dynamics in clusters are heavily influenced by multi-location firms with innovative... View Details
Keywords: Sean Silverthorne
  • 17 Nov 2009
  • First Look

First Look: Nov. 17

  Working PapersUser, and Open Collaborative Innovation: Ascendent Economic Models Authors:Carliss Y. Baldwin and Eric von Hippel Abstract In this paper we assess the economic viability of innovation by producers relative to two... View Details
Keywords: Martha Lagace
  • July 2023 (Revised July 2025)
  • Case

Miracle Therapeutics: Negotiating an IP License (A)

By: Satish Tadikonda, Michael Singer, William Marks and Wendi Yajnik
(General Experience Case) Beth Sharp and Jennifer Brilliant founded Miracle Therapeutics based on intellectual property developed by Brilliant and her post-doctoral student, John Supreme, in Brilliant’s lab at Elite University (EU). Miracle will have to obtain a... View Details
Keywords: Business Startups; Entrepreneurship; Patents; Negotiation Process
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Tadikonda, Satish, Michael Singer, William Marks, and Wendi Yajnik. "Miracle Therapeutics: Negotiating an IP License (A)." Harvard Business School Case 824-020, July 2023. (Revised July 2025.)
  • 26 Feb 2019
  • First Look

New Research and Ideas, February 26, 2019

Besharov, Marya L., Wendy K. Smith, and Michael Tushman Abstract— It’s notoriously difficult for a business to manage two separate-but-equal goals—making money and creating social value at the same time, for example, or managing an... View Details
Keywords: Dina Gerdeman
  • 01 Aug 2017
  • First Look

First Look at New Research and Ideas, August 1

July 31, 2017 AIDS A Commitment Contract to Achieve Virologic Suppression in Poorly Adherent Patients with HIV/AIDS By: Alsan, Marcella, John Beshears, Wendy S. Armstrong, James J. Choi, Brigitte C. Madrian, Minh Ly T. Nguyen, Carlos Del... View Details
Keywords: Sean Silverthorne
  • 22 Jun 2010
  • First Look

First Look: June 22

advertising market—one that suffers quite a different set of problems. Display advertising systems place ads-typically, rectangular "banners"—on the majority of popular web sites. Though display ads are widespread, they are also troubled—ignored View Details
Keywords: Martha Lagace
  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

workers; and the production of knowledge, including the idea of the economy, among other topics. Together, the essays suggest emerging themes in the field: a fascination with capitalism as it is made by political authority, how it is... View Details
  • 21 Jun 2011
  • First Look

First Look: June 21

characterizes the financial world. They also overlook the role of natural selection. To be sure, natural selection in the financial world is not exactly analogous to the processes first described by Darwin and elaborated on View Details
Keywords: Sean Silverthorne
  • Aug 2020
  • Conference Presentation

Impacting Grand Challenges: A 'Both/And' Approach

By: Natalie Slawinski, Wendy K. Smith, Robin J. Ely, Tobias Hahn, Andrew J. Hoffman and Anita M. McGahan
In this panel symposium, we seek to build on growing efforts by management scholars to engage with grand challenges and the United Nations’ Sustainable Development Goals (SDGs). Reflective of the All- Academy Theme description, we note that research and scholarship... View Details
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Slawinski, Natalie, Wendy K. Smith, Robin J. Ely, Tobias Hahn, Andrew J. Hoffman, and Anita M. McGahan. "Impacting Grand Challenges: A 'Both/And' Approach." Paper presented at the Academy of Management Annual Meeting, Virtual, August 2020.
  • 10 May 2011
  • First Look

First Look: May 10

NEAD). NEAD chains create "bridge donors" whose incompatible recipients receive kidneys before the bridge donor donates, and so risk reneging by bridge donors, but offer the opportunity to create more transplants View Details
Keywords: Sean Silverthorne
  • July 31, 2017
  • Article

A Commitment Contract to Achieve Virologic Suppression in Poorly Adherent Patients with HIV/AIDS

By: Marcella Alsan, John Beshears, Wendy S. Armstrong, James J. Choi, Brigitte C. Madrian, Minh Ly T. Nguyen, Carlos Del Rio, David Laibson and Vincent C. Marconi
Objective: Assess whether a commitment contract informed by behavioral economics leads to persistent virologic suppression among HIV-positive patients with poor antiretroviral therapy (ART) adherence. Design: Single-center pilot randomized clinical trial and a... View Details
Keywords: Adherence; Antiretroviral Therapy; Behavioral Economics; Commitment Contract; Financial Incentives; HIV-1 Virologic Suppression; Health Disorders; Motivation and Incentives
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Alsan, Marcella, John Beshears, Wendy S. Armstrong, James J. Choi, Brigitte C. Madrian, Minh Ly T. Nguyen, Carlos Del Rio, David Laibson, and Vincent C. Marconi. "A Commitment Contract to Achieve Virologic Suppression in Poorly Adherent Patients with HIV/AIDS." AIDS 31, no. 12 (July 31, 2017): 1765–1769.
  • 21 Nov 2006
  • First Look

First Look: November 21, 2006

buyout market: RLBOs performed strongly in the late 1980s, the mid-1990s, and the 2000s. Large RLBOs that are backed by private equity firms with more capital under management perform better. We also find the so-called quick flips—when... View Details
Keywords: Sean Silverthorne
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