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- All HBS Web (194)
- Faculty Publications (26)
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- 09 Dec 2002
- Research & Ideas
Unilever—A Case Study
1920s to 8.5 percent in 1932. 18 Brands were built up by spending heavily on advertising. As a percentage of sales, advertising averaged 25 percent between 1921 and 1933, thereby funding a series of noteworthy campaigns conceived View Details
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
thinking? HBS Working Knowledge staffer Manda Mahoney questioned Zaltman about the new book, published by Harvard Business School Publishing. Mahoney: You state that 95 percent of all cognition occurs in the subconscious mind. How can... View Details
Keywords: by Manda Mahoney
- 10 Jul 2000
- Research & Ideas
Entrepreneurship in Europe
Four European entrepreneurs joined HBS Professors Howard Stevenson and Walter Kuemmerle to explore these questions in the Global Alumni Conference breakout session "Entrepreneurship in Europe."... View Details
Keywords: by Kenneth Liss
- 05 Sep 2012
- What Do You Think?
Will Business Management Save US Health Care?
Summing Up What Role Will Management Play in Saving US Health Care? The verdict is in, according to respondents of this month's column: Problems confronting health care in the US are much larger and broader than those that can be solved View Details
- 03 Oct 2005
- What Do You Think?
What’s the Future of Globally Organized Labor?
labor organizations should be in their death throes." The kind of thinking needed to meet these challenges for organized labor can be found, according to Walter Blass, in Japan. In his words, "I suggest you look at Japanese... View Details
Keywords: by James Heskett
- 12 Jul 2020
- Book
The Harvard Business School Faculty Summer Reader 2020
What They Are Reading Jeff Bussgang Two of my books during the “summer of COVID” have been a deep case study into perhaps history’s greatest leader in crisis, The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz View Details
Keywords: by Staff
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
academics talk a good game about the need for interdisciplinary thinking, but we usually fall back on the strengths (or prejudices) of our primary discipline. Chandler was heavily influenced by sociologists such as Max Weber and Talcott... View Details
Keywords: by Sean Silverthorne
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market's most... View Details
- 03 Jul 2013
- What Do You Think?
What Are the Limits of Transparency?
government organizations disclose information to general public without reservations and let them make use of the one relevant to them." Walter Blass was among those who would err on the side of more transparency, arguing that... View Details
Keywords: by James Heskett
- 02 Sep 2010
- What Do You Think?
How Transparent Should Boards Be?
Summing Up The dilemma posed by the HP-inspired vignette of a CEO allegedly failing to adhere to company values divided respondents to the September column. Two schools of thought evolved. One was that the CEO should be fired for cause... View Details
Keywords: by Jim Heskett
- 21 May 2018
- HBS Case
How Would You Price One of the World's Great Watches?
you're buying a car, and then you find out six months later that the car will cost 25 percent less. It’s terrible.” The perceived value of an object by buyers is essential, especially if you look at customers as relationships rather than... View Details
- 30 Jun 2021
- In Practice
The Harvard Business School Faculty Summer Reader 2021
a Terrorist, a deeply powerful memoir by Patrisse Cullors, the founder of the Black Lives Matter movement. Cullors shares her incredible journey from childhood to adulthood as a Black queer woman in LA. It is an emotional, yet insightful... View Details
Keywords: by Kathryn Haviland
- 30 May 2018
- What Do You Think?
Should Intellectual Property be Protected in International Trade?
Summing Up Does IP Ownership Belong in International Trade Deals? Intellectual property (IP) regulation remains an active issue in trade negotiations between the China and the United States. The most straightforward element of the negotiation—US attempts to reduce its... View Details
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
early weeks (the man does not let up!), the students come to appreciate the intensity and rapid-fire humor of their teacher. Clearly, he cares. A lot. And by the end of the semester, something transformative has happened: They are better... View Details
- 03 Sep 2014
- What Do You Think?
Who Should Choose Your Boss?
factored in." Walter P. Blass noted that in academia the search is usually run by a search committee, but the nomination needs the approval of the next level to that position. "That way, you get... View Details
- 09 Jan 2006
- Research & Ideas
What Really Drives Your Strategy?
Strategy, published by Oxford University Press. Contributors to the book include Harvard Business School's Clayton M. Christensen, Walter Kuemmerle, and Thomas R. Eisenmann, as well as nine other scholars.... View Details
Keywords: by Martha Lagace
- 02 Jul 2014
- What Do You Think?
Are Today’s Business Heroes Challenging Our Ideas About Leadership?
to be inconsistent, if not contradictory. "In the ultimate analysis, however everything boils down to perception of the team members or subordinates or followers of the leader concerned." The importance of maintaining an open mind on the subject of leadership... View Details
Keywords: by James Heskett
- 16 Dec 2002
- Research & Ideas
Mentoring—Using the Voice of Experience
Sometimes executive education has little to do with what happens in a classroom. Mentoring and coaching are the time-tested ways for wisdom and knowledge to be passed through an organization. Harvard Business School professor Dorothy Leonard and Tufts University... View Details
Keywords: by Sean Silverthorne
- 31 Jul 2015
- Research & Ideas
The Faculty Reader: Who is Reading What This Summer?
perhaps history’s greatest leader in crisis, The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz by Erik Larson as well as Ryan Holiday’s instant classic The Obstacle is the Way. I have also been ramping... View Details
- 05 Nov 2009
- Research & Ideas
A Market for Human Cadavers in All but Name?
for cadavers. Anteby's current research examines the morality of markets by focusing on the U.S. supply and demand of cadavers for medical research and education.) Anyone who has been trained as a physician—or is close to someone who has... View Details