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- All HBS Web (194)
- Faculty Publications (26)
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- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
thinking? HBS Working Knowledge staffer Manda Mahoney questioned Zaltman about the new book, published by Harvard Business School Publishing. Mahoney: You state that 95 percent of all cognition occurs in the subconscious mind. How can... View Details
Keywords: by Manda Mahoney
- 21 Nov 2019
- Research & Ideas
Do TV Debates Sway Voters?
pinpoint exactly when a voter decided on a candidate—before or after a debate—without having to rely on voters’ memories. They found: A large fraction of voters change their minds during the campaign. The percentage of voters who had settled on a candidate rose View Details
Keywords: by Danielle Kost
- 10 Jul 2000
- Research & Ideas
Entrepreneurship in Europe
Four European entrepreneurs joined HBS Professors Howard Stevenson and Walter Kuemmerle to explore these questions in the Global Alumni Conference breakout session "Entrepreneurship in Europe."... View Details
Keywords: by Kenneth Liss
- 03 Oct 2005
- What Do You Think?
What’s the Future of Globally Organized Labor?
labor organizations should be in their death throes." The kind of thinking needed to meet these challenges for organized labor can be found, according to Walter Blass, in Japan. In his words, "I suggest you look at Japanese... View Details
Keywords: by James Heskett
- 12 Jul 2020
- Book
The Harvard Business School Faculty Summer Reader 2020
What They Are Reading Jeff Bussgang Two of my books during the “summer of COVID” have been a deep case study into perhaps history’s greatest leader in crisis, The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz View Details
Keywords: by Staff
- 03 Jul 2013
- What Do You Think?
What Are the Limits of Transparency?
government organizations disclose information to general public without reservations and let them make use of the one relevant to them." Walter Blass was among those who would err on the side of more transparency, arguing that... View Details
Keywords: by James Heskett
- 02 Sep 2010
- What Do You Think?
How Transparent Should Boards Be?
Summing Up The dilemma posed by the HP-inspired vignette of a CEO allegedly failing to adhere to company values divided respondents to the September column. Two schools of thought evolved. One was that the CEO should be fired for cause... View Details
Keywords: by Jim Heskett
- 21 May 2018
- HBS Case
How Would You Price One of the World's Great Watches?
you're buying a car, and then you find out six months later that the car will cost 25 percent less. It’s terrible.” The perceived value of an object by buyers is essential, especially if you look at customers as relationships rather than... View Details
- 05 Sep 2012
- What Do You Think?
Will Business Management Save US Health Care?
Summing Up What Role Will Management Play in Saving US Health Care? The verdict is in, according to respondents of this month's column: Problems confronting health care in the US are much larger and broader than those that can be solved View Details
- 30 Jun 2021
- In Practice
The Harvard Business School Faculty Summer Reader 2021
a Terrorist, a deeply powerful memoir by Patrisse Cullors, the founder of the Black Lives Matter movement. Cullors shares her incredible journey from childhood to adulthood as a Black queer woman in LA. It is an emotional, yet insightful... View Details
Keywords: by Kathryn Haviland
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
academics talk a good game about the need for interdisciplinary thinking, but we usually fall back on the strengths (or prejudices) of our primary discipline. Chandler was heavily influenced by sociologists such as Max Weber and Talcott... View Details
Keywords: by Sean Silverthorne
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
early weeks (the man does not let up!), the students come to appreciate the intensity and rapid-fire humor of their teacher. Clearly, he cares. A lot. And by the end of the semester, something transformative has happened: They are better... View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market's most... View Details
- 02 Jul 2014
- What Do You Think?
Are Today’s Business Heroes Challenging Our Ideas About Leadership?
to be inconsistent, if not contradictory. "In the ultimate analysis, however everything boils down to perception of the team members or subordinates or followers of the leader concerned." The importance of maintaining an open mind on the subject of leadership... View Details
Keywords: by James Heskett
- 31 Jul 2015
- Research & Ideas
The Faculty Reader: Who is Reading What This Summer?
perhaps history’s greatest leader in crisis, The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz by Erik Larson as well as Ryan Holiday’s instant classic The Obstacle is the Way. I have also been ramping... View Details
- 08 Dec 2015
- Research Event
Research Trends Discussed at India and South Asia Conference
the Business History Initiative. For a detailed summary of the conference, read The Business History of India and South Asia: Recent Trends in Research, written by organizers Jones and Walter A. Friedman,... View Details
- 04 Apr 2005
- What Do You Think?
Can an Organization’s “Deep Smarts” Be Preserved?
Summing Up This month's column appears to have struck a chord with those who lament the continuing loss of implicit knowledge buried inside the heads of experienced leaders (termed "deep smarts" by Dorothy Leonard and View Details
Keywords: by James Heskett
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
the keys to their successful global expansions? By HBS professors David Bell, Rajiv Lal, and Walter Salmon. Global Knowledge Sharing And Performance Drivers Organizing Multinational Companies: Building a... View Details
Keywords: by Working Knowledge editors
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
take-charge author, the publishing industry, and the business of book clubs to analyze the success of various modes of marketing. Patterson, a former chairman of J. Walter Thompson, published his first mystery novel in 1976 and made... View Details
- 06 Feb 2014
- Research & Ideas
The Art of American Advertising
Lincoln Filene Professor of Business Administration, Emeritus; and Walter A. Friedman, Lecturer of Business Administration, and Director, Business History Initiative. "The exhibit is a wonderful demonstration of this innovation and... View Details