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- Faculty Publications (21)
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- 09 Dec 2002
- Research & Ideas
Unilever—A Case Study
1920s to 8.5 percent in 1932. 18 Brands were built up by spending heavily on advertising. As a percentage of sales, advertising averaged 25 percent between 1921 and 1933, thereby funding a series of noteworthy campaigns conceived View Details
- 05 Sep 2012
- What Do You Think?
Will Business Management Save US Health Care?
Summing Up What Role Will Management Play in Saving US Health Care? The verdict is in, according to respondents of this month's column: Problems confronting health care in the US are much larger and broader than those that can be solved View Details
- 03 Oct 2005
- What Do You Think?
What’s the Future of Globally Organized Labor?
labor organizations should be in their death throes." The kind of thinking needed to meet these challenges for organized labor can be found, according to Walter Blass, in Japan. In his words, "I suggest you look at Japanese... View Details
Keywords: by James Heskett
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
academics talk a good game about the need for interdisciplinary thinking, but we usually fall back on the strengths (or prejudices) of our primary discipline. Chandler was heavily influenced by sociologists such as Max Weber and Talcott... View Details
Keywords: by Sean Silverthorne
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market's most... View Details
- 03 Jul 2013
- What Do You Think?
What Are the Limits of Transparency?
government organizations disclose information to general public without reservations and let them make use of the one relevant to them." Walter Blass was among those who would err on the side of more transparency, arguing that... View Details
Keywords: by James Heskett
- 12 Jul 2020
- Book
The Harvard Business School Faculty Summer Reader 2020
What They Are Reading Jeff Bussgang Two of my books during the “summer of COVID” have been a deep case study into perhaps history’s greatest leader in crisis, The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz View Details
Keywords: by Staff
- 02 Sep 2010
- What Do You Think?
How Transparent Should Boards Be?
Summing Up The dilemma posed by the HP-inspired vignette of a CEO allegedly failing to adhere to company values divided respondents to the September column. Two schools of thought evolved. One was that the CEO should be fired for cause... View Details
Keywords: by Jim Heskett
- 07 Nov 2006
- First Look
First Look: November 7, 2006
"Washington Crossing the Delaware" in Düsseldorf. The article narrates how by means of various cooperative efforts growing out of a sense of paternal social engagement, which we would today call corporate social responsibility,... View Details
Keywords: Sean Silverthorne
- 21 May 2018
- HBS Case
How Would You Price One of the World's Great Watches?
you're buying a car, and then you find out six months later that the car will cost 25 percent less. It’s terrible.” The perceived value of an object by buyers is essential, especially if you look at customers as relationships rather than... View Details
- 10 Jul 2000
- Research & Ideas
Entrepreneurship in Europe
Four European entrepreneurs joined HBS Professors Howard Stevenson and Walter Kuemmerle to explore these questions in the Global Alumni Conference breakout session "Entrepreneurship in Europe." Stevenson and Kuemmerle set the... View Details
Keywords: by Kenneth Liss
- 30 May 2018
- What Do You Think?
Should Intellectual Property be Protected in International Trade?
Summing Up Does IP Ownership Belong in International Trade Deals? Intellectual property (IP) regulation remains an active issue in trade negotiations between the China and the United States. The most straightforward element of the negotiation—US attempts to reduce its... View Details
- 03 Sep 2014
- What Do You Think?
Who Should Choose Your Boss?
factored in." Walter P. Blass noted that in academia the search is usually run by a search committee, but the nomination needs the approval of the next level to that position. "That way, you get... View Details
- 09 Jan 2006
- Research & Ideas
What Really Drives Your Strategy?
Strategy, published by Oxford University Press. Contributors to the book include Harvard Business School's Clayton M. Christensen, Walter Kuemmerle, and Thomas R. Eisenmann, as well as nine other scholars.... View Details
Keywords: by Martha Lagace
- 16 Dec 2002
- Research & Ideas
Mentoring—Using the Voice of Experience
Sometimes executive education has little to do with what happens in a classroom. Mentoring and coaching are the time-tested ways for wisdom and knowledge to be passed through an organization. Harvard Business School professor Dorothy Leonard and Tufts University... View Details
Keywords: by Sean Silverthorne
- 05 Nov 2009
- Research & Ideas
A Market for Human Cadavers in All but Name?
for cadavers. Anteby's current research examines the morality of markets by focusing on the U.S. supply and demand of cadavers for medical research and education.) Anyone who has been trained as a physician—or is close to someone who has... View Details
- 02 Jul 2014
- What Do You Think?
Are Today’s Business Heroes Challenging Our Ideas About Leadership?
to be inconsistent, if not contradictory. "In the ultimate analysis, however everything boils down to perception of the team members or subordinates or followers of the leader concerned." The importance of maintaining an open mind on the subject of leadership... View Details
Keywords: by James Heskett
- 31 Jul 2015
- Research & Ideas
The Faculty Reader: Who is Reading What This Summer?
perhaps history’s greatest leader in crisis, The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz by Erik Larson as well as Ryan Holiday’s instant classic The Obstacle is the Way. I have also been ramping... View Details
- 12 Oct 1999
- Research & Ideas
Bright Ideas: The Creative Power of Groups
Business School Press), a new book by HBS professor Dorothy Leonard and Professor Walter Swap of Tufts University. The authors not only disprove the stereotypical perception of group creativity as an... View Details
Keywords: by Laurie Joan Aron
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
fall in love with Tony the Tiger and forget the product details. In 1984, Democrat candidate Walter Mondale famously questioned Gary Hart's "new ideas" by asking: "Where's the beef?" As... View Details