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- Faculty Publications (21)
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- All HBS Web (189)
- Faculty Publications (21)
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
Walter A. Friedman's new book Birth of a Salesman chronicles the rise and development of modern sales management from the 18th century to the present day. Its fascinating cast of dynamic business figures and academic leaders includes John... View Details
Keywords: by Laura Linard
- 01 Mar 2014
- News
My HBS Eureka Moment
1965) Have a Long-Term Strategy — Jose M. Faustino (MBA 1963) Beware of Bias — Donald J. Chiofaro (MBA 1972) Exceed Expectations — Bill Bogardus (MBA 1972) See Every Side — Jacqueline Beato (MBA 2009) Take a Chance — Michael Kubin (MBA 1973) Make the Hard Call — Jim... View Details
- 24 Mar 2002
- Lessons from the Classroom
Case Study: A Lesson in Private Venture Financing
financing private ventures, it can also offer unique rewards. Harvard Business School associate professor Walter Kuemmerle highlighted some of the issues confronting entrepreneurs and investors in a case discussion on Gray Security... View Details
Keywords: by Julia Hanna
- 09 Jun 2003
- Research & Ideas
Around the World of Entrepreneurial Ventures
Walter Kuemmerle. These realities include the importance of local context and the need to adhere to a global perspective on opportunities and access to resources. These same issues provide fascinating research fodder for the course he... View Details
Keywords: by Martha Lagace
- 09 Jan 2014
- Research & Ideas
The Entrepreneurs Who Invented Economic Forecasting
economic future, and in essence moderate the risk of investing in capitalistic ventures. “Forecasters found a ready audience during a time of social and economic turbulence” In his book Fortune Tellers: The Story of America's First Economic Forecasters, Harvard... View Details
Keywords: by Sean Silverthorne
- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
Michael French and Andrew Popp) We asked BHR coeditor Walter A. Friedman, whose book Birth of a Salesman: The Transformation of Selling in America has contributed to the literature, to help us understand why salesmen are again the subject... View Details
- 21 Nov 2019
- Research & Ideas
Do TV Debates Sway Voters?
pinpoint exactly when a voter decided on a candidate—before or after a debate—without having to rely on voters’ memories. They found: A large fraction of voters change their minds during the campaign. The percentage of voters who had settled on a candidate rose View Details
Keywords: by Danielle Kost
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
thinking? HBS Working Knowledge staffer Manda Mahoney questioned Zaltman about the new book, published by Harvard Business School Publishing. Mahoney: You state that 95 percent of all cognition occurs in the subconscious mind. How can... View Details
Keywords: by Manda Mahoney
- 09 Dec 2002
- Research & Ideas
Unilever—A Case Study
1920s to 8.5 percent in 1932. 18 Brands were built up by spending heavily on advertising. As a percentage of sales, advertising averaged 25 percent between 1921 and 1933, thereby funding a series of noteworthy campaigns conceived View Details
- 03 Oct 2005
- What Do You Think?
What’s the Future of Globally Organized Labor?
labor organizations should be in their death throes." The kind of thinking needed to meet these challenges for organized labor can be found, according to Walter Blass, in Japan. In his words, "I suggest you look at Japanese... View Details
Keywords: by James Heskett
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
academics talk a good game about the need for interdisciplinary thinking, but we usually fall back on the strengths (or prejudices) of our primary discipline. Chandler was heavily influenced by sociologists such as Max Weber and Talcott... View Details
Keywords: by Sean Silverthorne
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market's most... View Details
- 03 Jul 2013
- What Do You Think?
What Are the Limits of Transparency?
government organizations disclose information to general public without reservations and let them make use of the one relevant to them." Walter Blass was among those who would err on the side of more transparency, arguing that... View Details
Keywords: by James Heskett
- 12 Jul 2020
- Book
The Harvard Business School Faculty Summer Reader 2020
What They Are Reading Jeff Bussgang Two of my books during the “summer of COVID” have been a deep case study into perhaps history’s greatest leader in crisis, The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz View Details
Keywords: by Staff
- 27 Oct 2017
- News
Lessons for 2017 from a Man Who ‘Called’ the Crash of 1929
- 05 Sep 2012
- What Do You Think?
Will Business Management Save US Health Care?
Summing Up What Role Will Management Play in Saving US Health Care? The verdict is in, according to respondents of this month's column: Problems confronting health care in the US are much larger and broader than those that can be solved View Details
- 02 Sep 2010
- What Do You Think?
How Transparent Should Boards Be?
Summing Up The dilemma posed by the HP-inspired vignette of a CEO allegedly failing to adhere to company values divided respondents to the September column. Two schools of thought evolved. One was that the CEO should be fired for cause... View Details
Keywords: by Jim Heskett
- 21 May 2018
- HBS Case
How Would You Price One of the World's Great Watches?
you're buying a car, and then you find out six months later that the car will cost 25 percent less. It’s terrible.” The perceived value of an object by buyers is essential, especially if you look at customers as relationships rather than... View Details
Dorothy A. Leonard
Dorothy Leonard*, the William J. Abernathy Professor of Business Administration Emerita, joined the Harvard faculty in 1983 after teaching for three years at the Sloan School of Management, Massachusetts Institute of Technology. She has taught MBA courses in... View Details
- 10 Jul 2000
- Research & Ideas
Entrepreneurship in Europe
Four European entrepreneurs joined HBS Professors Howard Stevenson and Walter Kuemmerle to explore these questions in the Global Alumni Conference breakout session "Entrepreneurship in Europe." Stevenson and Kuemmerle set the... View Details
Keywords: by Kenneth Liss