by Walter Kiechel - Publications - Faculty & Research

01 Mar 2014
News

My HBS Eureka Moment

1965) Have a Long-Term Strategy — Jose M. Faustino (MBA 1963) Beware of Bias — Donald J. Chiofaro (MBA 1972) Exceed Expectations — Bill Bogardus (MBA 1972) See Every Side — Jacqueline Beato (MBA 2009) Take a Chance — Michael Kubin (MBA 1973) Make the Hard Call — Jim... View Details

Keywords: Walter Frese; Martin V. Marshall; C. Roland Christensen; Lawrence Fouraker; Educational Services

12 Feb 2001
Research & Ideas

Creating Value Across Borders

Business sat down with HBS associate professor Walter Kuemmerle to discuss the entrepreneurial process in an international setting. Kuemmerle, a Novartis Fellow, holds a joint appointment in Entrepreneurial and Service Management and... View Details

Keywords: by Staff

09 Jun 2003
Research & Ideas

Around the World of Entrepreneurial Ventures

Walter Kuemmerle. These realities include the importance of local context and the need to adhere to a global perspective on opportunities and access to resources. These same issues provide fascinating research fodder for the course he... View Details

Keywords: by Martha Lagace

09 Jan 2014
Research & Ideas

The Entrepreneurs Who Invented Economic Forecasting

economic future, and in essence moderate the risk of investing in capitalistic ventures. “Forecasters found a ready audience during a time of social and economic turbulence” In his book Fortune Tellers: The Story of America's First Economic Forecasters, Harvard... View Details

Keywords: by Sean Silverthorne

24 Mar 2002
Lessons from the Classroom

Case Study: A Lesson in Private Venture Financing

financing private ventures, it can also offer unique rewards. Harvard Business School associate professor Walter Kuemmerle highlighted some of the issues confronting entrepreneurs and investors in a case discussion on Gray Security... View Details

Keywords: by Julia Hanna

08 Jun 2009
Research & Ideas

The Return of the Salesman

Michael French and Andrew Popp) We asked BHR coeditor Walter A. Friedman, whose book Birth of a Salesman: The Transformation of Selling in America has contributed to the literature, to help us understand why salesmen are again the subject... View Details

Keywords: by Sean Silverthorne; Retail

09 Dec 2002
Research & Ideas

Unilever—A Case Study

1920s to 8.5 percent in 1932. 18 Brands were built up by spending heavily on advertising. As a percentage of sales, advertising averaged 25 percent between 1921 and 1933, thereby funding a series of noteworthy campaigns conceived View Details

Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail

21 Nov 2019
Research & Ideas

Do TV Debates Sway Voters?

pinpoint exactly when a voter decided on a candidate—before or after a debate—without having to rely on voters’ memories. They found: A large fraction of voters change their minds during the campaign. The percentage of voters who had settled on a candidate rose View Details

Keywords: by Danielle Kost

05 Sep 2012
What Do You Think?

Will Business Management Save US Health Care?

Summing Up What Role Will Management Play in Saving US Health Care? The verdict is in, according to respondents of this month's column: Problems confronting health care in the US are much larger and broader than those that can be solved View Details

Keywords: by Jim Heskett; Health

15 Jun 2007
Research & Ideas

Remembering Alfred Chandler

academics talk a good game about the need for interdisciplinary thinking, but we usually fall back on the strengths (or prejudices) of our primary discipline. Chandler was heavily influenced by sociologists such as Max Weber and Talcott... View Details

Keywords: by Sean Silverthorne

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market's most... View Details

Keywords: by Julia Hanna; Consumer Products

27 Oct 2017
News

Lessons for 2017 from a Man Who ‘Called’ the Crash of 1929

30 Jun 2021
In Practice

The Harvard Business School Faculty Summer Reader 2021

What’s on HBS faculty members’ reading list for summer 2021? Which books are most meaningful to them and why? Below, faculty share their top picks, ranging from biographies and memoirs to their colleagues’ latest works. Julia Austin: Social justice and the Obamas I... View Details

Keywords: by Kathryn Haviland

17 Dec 2008
Lessons from the Classroom

‘Ted Levitt Changed My Life’

early weeks (the man does not let up!), the students come to appreciate the intensity and rapid-fire humor of their teacher. Clearly, he cares. A lot. And by the end of the semester, something transformative has happened: They are better... View Details

Keywords: by Julia Hanna; Education; Retail

13 Jan 2003
Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

thinking? HBS Working Knowledge staffer Manda Mahoney questioned Zaltman about the new book, published by Harvard Business School Publishing. Mahoney: You state that 95 percent of all cognition occurs in the subconscious mind. How can... View Details

Keywords: by Manda Mahoney

Dorothy A. Leonard

Dorothy Leonard*, the William J. Abernathy Professor of Business Administration Emerita, joined the Harvard faculty in 1983 after teaching for three years at the Sloan School of Management, Massachusetts Institute of Technology. She has taught MBA courses in... View Details

Keywords: computer; consulting; education industry; electronics; federal government; high technology; information technology industry; software; venture capital industry

05 May 2015
News

Get in the Right State of Mind for Any Negotiation

12 Jul 2020
Book

The Harvard Business School Faculty Summer Reader 2020

What They Are Reading Jeff Bussgang Two of my books during the “summer of COVID” have been a deep case study into perhaps history’s greatest leader in crisis, The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz View Details