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Publications

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  • All HBS Web  (113)
    • News  (25)
    • Research  (49)
  • Faculty Publications  (22)

Show Results For

  • All HBS Web  (113)
    • News  (25)
    • Research  (49)
  • Faculty Publications  (22)
← Page 2 of 113 Results →
  • 21 May 2018
  • HBS Case

How Would You Price One of the World's Great Watches?

like A. Lange & Söhne., founded in 1845 in the village of Glashütte, Germany. It began making precision pocket watches that eventually became world famous. After World War II, the East German country expropriated the company and... View Details
Keywords: by Roberta Holland; Fashion
  • 07 Nov 2006
  • First Look

First Look: November 7, 2006

Old-Time Motivation Author:Walter A. Friedman Periodical:Harvard Business Review 84, nos. 7/8 (July 2006) Abstract People remember the salesman, but rarely is the sales manager recognized in the history... View Details
Keywords: Sean Silverthorne
  • 28 Jan 2014
  • First Look

First Look: January 28

  Publications August 2013 Princeton University Press Fortune Tellers: The Story of America's First Economic Forecasters By: Friedman, Walter A. Abstract—The period leading up to the Great Depression... View Details
Keywords: Sean Silverthorne
  • 21 Feb 2012
  • First Look

First Look: Feb. 21

  PublicationsThe Rise of the Modern Firm Authors:Geoffrey Jones and Walter A. Friedman, eds. Publication:Northampton, Mass: Edward Elgar Publishing, Inc., 2012 This authoritative volume focuses on the rise... View Details
Keywords: Sean Silverthorne
  • 11 Feb 2014
  • News

The Trouble with Sunspots

  • 09 Dec 2002
  • Research & Ideas

Unilever—A Case Study

1920s to 8.5 percent in 1932. 18 Brands were built up by spending heavily on advertising. As a percentage of sales, advertising averaged 25 percent between 1921 and 1933, thereby funding a series of noteworthy campaigns conceived View Details
Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail
  • 15 Jun 2007
  • Research & Ideas

Remembering Alfred Chandler

primarily on American history, but increasingly moved into global business history. In his 70s and 80s, he still kept learning, kept writing about ever broader areas of the world. His curiosity and longevity were simply amazing. Walter... View Details
Keywords: by Sean Silverthorne
  • 17 Dec 2008
  • Lessons from the Classroom

‘Ted Levitt Changed My Life’

early weeks (the man does not let up!), the students come to appreciate the intensity and rapid-fire humor of their teacher. Clearly, he cares. A lot. And by the end of the semester, something transformative has happened: They are better... View Details
Keywords: by Julia Hanna; Education; Retail
  • 16 Aug 2004
  • Research & Ideas

Luxury Isn’t What It Used to Be

Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market's most... View Details
Keywords: by Julia Hanna; Consumer Products
  • 12 Jul 2020
  • Book

The Harvard Business School Faculty Summer Reader 2020

Laura Morgan Roberts, and David A. Thomas . Race, Work, and Leadership: New Perspectives on the Black Experience, To support black employees, business leaders must challenge biases and help employees be themselves, according to a book... View Details
Keywords: by Staff
  • 05 Sep 2012
  • What Do You Think?

Will Business Management Save US Health Care?

Summing Up What Role Will Management Play in Saving US Health Care? The verdict is in, according to respondents of this month's column: Problems confronting health care in the US are much larger and broader than those that can be solved View Details
Keywords: by Jim Heskett; Health
  • 2012
  • Book

The Rise of the Modern Firm

By: Geoffrey Jones and Walter A. Friedman
This authoritative volume focuses on the rise of modern firms, from their early history to the present day. It considers the role of laws and contracts in shaping the growth and influence of business enterprises. It presents entrepreneurs, executives and the firms they... View Details
Keywords: Business Ventures; Economy; Business History; Archives; Contracts; Theory
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Jones, Geoffrey, and Walter A. Friedman, eds. The Rise of the Modern Firm. Northampton, MA: Edward Elgar Publishing, 2012.
  • 02 Oct 2019
  • What Do You Think?

What Grade Would You Give Walmart CEO Doug McMillon?

so primarily because of the belief that corporations have a responsibility to several stakeholders. Bing’s comment reflects this: “He deserves an A. The Milton Friedman concept of shareholder value deserves... View Details
Keywords: by James Heskett; Retail
  • 06 Feb 2014
  • Research & Ideas

The Art of American Advertising

Lincoln Filene Professor of Business Administration, Emeritus; and Walter A. Friedman, Lecturer of Business Administration, and Director, Business History Initiative. "The exhibit is a wonderful... View Details
Keywords: by Carmen Nobel; Advertising
  • 05 Nov 2009
  • Research & Ideas

A Market for Human Cadavers in All but Name?

Cooper, Thomas A. LaVeist, and Neil R. Powe. 2004. "Whole Body Donation for Medical Science: A Population-Based Study." Clinical Anatomy 17:570-577. Clay, Megan, and Walter Block. 2002. "A... View Details
Keywords: by Michel Anteby; Health
  • 2004
  • Book

Birth of a Salesman: The Transformation of Selling in America

By: Walter A. Friedman
This book chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and... View Details
Keywords: Sales; Employees; Transformation; United States
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Friedman, Walter A. Birth of a Salesman: The Transformation of Selling in America. Cambridge: Harvard University Press, 2004.
  • 07 Jul 2015
  • News

Harvard Business School Historian Wins Best Book Prize

  • 01 Jun 1996
  • News

Reinventing Marketing

own activities many functions that were formerly the province of marketing," says Professor Alvin J. Silk, unit cochair. "Marketing is indeed experiencing a watershed," adds Silk's colleague and the unit's other cochair, Professor John A.... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 30 Apr 2001
  • Research & Ideas

New Paths to Success in Asia

(Nolan will document management lessons from the recent experience of dot-com companies in a forthcoming book, dot vertigo.) An interest in the concept of mentor capitalism brought HBS Professor Dorothy A. Leonard and Professor View Details
Keywords: by Alejandro Reyes & Deborah Blagg
  • 11 Dec 2007
  • First Look

First Look: December 11, 2007

  Working PapersThe Seer of Wellesley Hills: Roger Babson and the Babson Statistical Organization Author:Walter A. Friedman Abstract Roger Babson was a pioneer of the business-forecasting industry in the... View Details
Keywords: Martha Lagace
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