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    • All HBS Web  (132)
      • Faculty Publications  (85)

      by W. Earl SasserRemove by W. Earl Sasser →

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      • 2003
      • Class Lecture

      Why Customers Matter

      By: W. Earl Sasser Jr.
      Keywords: Customer Value and Value Chain
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      Sasser, W. Earl, Jr. "Why Customers Matter." Boston: Harvard Business School Publishing Class Lecture, 2003. Electronic. (Faculty Lecture: HBSP Product Number 1490C.)
      • January 2001
      • Case

      World Bank and Knowledge Management, The: The Case of the Urban Services Thematic Group

      By: William E. Fulmer and W. Earl Sasser
      The World Bank has implemented a knowledge management initiative. One of its communities of practice is to take the lead in a $50 billion commitment to address urban slums. The community of practice is struggling with its mission and how knowledge management can help. View Details
      Keywords: Urban Development; Knowledge Management; Problems and Challenges; Financial Services Industry
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      Fulmer, William E., and W. Earl Sasser. "World Bank and Knowledge Management, The: The Case of the Urban Services Thematic Group." Harvard Business School Case 801-157, January 2001.
      • September 2000 (Revised June 2002)
      • Supplement

      Overview of E-Business Pricing Models

      By: Lynda M. Applegate, W. Earl Sasser and Kristin Kohler
      Supplements National Logistics Management. View Details
      Keywords: Internet and the Web; Price; Business Model; Information Technology Industry
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      Applegate, Lynda M., W. Earl Sasser, and Kristin Kohler. "Overview of E-Business Pricing Models." Harvard Business School Supplement 801-182, September 2000. (Revised June 2002.)
      • October 1999
      • Case

      Credit Suisse (B)

      By: W. Earl Sasser and William E. Fulmer
      Supplements either Credit Suisse (A) or Credit Suisse (A) (Abridged). View Details
      Keywords: Banking Industry
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      Sasser, W. Earl, and William E. Fulmer. "Credit Suisse (B)." Harvard Business School Case 800-167, October 1999.
      • October 1999
      • Case

      Credit Suisse (C)

      By: W. Earl Sasser and William E. Fulmer
      Supplements either Credit Suisse (A) or Credit Suisse (A) (Abridged). View Details
      Keywords: Banking Industry
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      Sasser, W. Earl, and William E. Fulmer. "Credit Suisse (C)." Harvard Business School Case 800-168, October 1999.
      • October 1999
      • Case

      Credit Suisse (D)

      By: W. Earl Sasser and William E. Fulmer
      Supplements either Credit Suisse (A) or Credit Suisse (A) (Abridged). View Details
      Keywords: Banking Industry
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      Sasser, W. Earl, and William E. Fulmer. "Credit Suisse (D)." Harvard Business School Case 800-169, October 1999.
      • September 1999 (Revised April 2001)
      • Case

      Credit Suisse (A) (Abridged)

      By: W. Earl Sasser and William E. Fulmer
      Credit Suisse is looking for ways to differentiate itself from current and likely competitors. After two years of restructuring, the bank's leadership wants profitable growth. It has decided to emphasize customer service. View Details
      Keywords: Restructuring; Competitive Advantage; Customer Satisfaction; Banks and Banking; Growth and Development Strategy; Banking Industry; Retail Industry
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      Sasser, W. Earl, and William E. Fulmer. "Credit Suisse (A) (Abridged)." Harvard Business School Case 800-154, September 1999. (Revised April 2001.)
      • September 1997 (Revised October 1997)
      • Case

      Information at the World Bank: In Search of a Technology Solution (B)

      By: W. Earl Sasser and Josep Valor
      Acting on his vision to make the World Bank a knowledge institution, bank President Wolfensohn announces the creation of an Information and Knowledge Management Council and an Information Solutions Group, headed by a newly nominated CEO, Mohamed Muhsin. This case... View Details
      Keywords: Organizational Change and Adaptation; Information Technology; Knowledge Management; Management Teams; Information Management; Banks and Banking; Banking Industry
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      Sasser, W. Earl, and Josep Valor. "Information at the World Bank: In Search of a Technology Solution (B)." Harvard Business School Case 898-054, September 1997. (Revised October 1997.)
      • September 1997
      • Case

      Information at the World Bank: In Search of a Technology Solution (A)

      By: W. Earl Sasser, Josep Valor and Carin-Isabel Knoop
      Information Technology Services Director Mohamed Muhsin planned to restructure the World Bank's information technology in response to President Jim Wolfensohn's call to build a knowledge bank. Several reorganization efforts taken by the bank in the 1980s led to a... View Details
      Keywords: Restructuring; Information; Knowledge Management; Mission and Purpose; Technology; Public Administration Industry
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      Sasser, W. Earl, Josep Valor, and Carin-Isabel Knoop. "Information at the World Bank: In Search of a Technology Solution (A)." Harvard Business School Case 898-053, September 1997.
      • October 1994 (Revised November 1994)
      • Case

      British Airways: Using Information Systems to Better Serve the Customer

      By: W. Earl Sasser and Norman Klein
      Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment... View Details
      Keywords: Debates; Customer Focus and Relationships; Globalized Markets and Industries; Service Delivery; Alliances; Information Technology; Aerospace Industry
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      Sasser, W. Earl, and Norman Klein. "British Airways: Using Information Systems to Better Serve the Customer." Harvard Business School Case 395-065, October 1994. (Revised November 1994.)
      • March–April 1994
      • Article

      Putting the Service-Profit Chain to Work

      By: J. L. Heskett, T. O. Jones, G. W. Loveman, W. Earl Sasser and L. A. Schlesinger
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      Heskett, J. L., T. O. Jones, G. W. Loveman, W. Earl Sasser, and L. A. Schlesinger. "Putting the Service-Profit Chain to Work." Harvard Business Review 72, no. 2 (March–April 1994): 164–174.
      • 1993
      • Other Teaching and Training Material

      People, Service, Success: The Service Profit Link

      By: Leonard A. Schlesinger, James Heskett and W. Earl Sasser
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      Schlesinger, Leonard A., James Heskett, and W. Earl Sasser. "People, Service, Success: The Service Profit Link." Harvard Business Publishing, 1993. Video. (Volume 1 - The Service Profit Link, Volume 2 - Mobilizing People for Breakthrough Service, Volume 3 - The Lifetime Value of Customers, Volume 4 - Listening to Customers, Volume 5 - Saving Customers with Service Recovery.)
      • September 1992 (Revised November 1996)
      • Case

      Royal Automobile Club Rescue Services Division: Transformation Through Technology

      By: W. Earl Sasser and Roger H. Hallowell
      The Royal Automobile Club uses a new computer and telephone system to improve its service standards and profitability. After the initial impact of changes from technology, the organization faces a need to choose between future technological development or... View Details
      Keywords: Technological Innovation; Decision Choices and Conditions; Organizational Change and Adaptation; Information Technology; Corporate Strategy; Service Industry; Auto Industry; United Kingdom
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      Sasser, W. Earl, and Roger H. Hallowell. "Royal Automobile Club Rescue Services Division: Transformation Through Technology." Harvard Business School Case 693-029, September 1992. (Revised November 1996.)
      • 1992
      • Other Teaching and Training Material

      Achieving Breakthrough Service

      By: Leonard A. Schlesinger, James Heskett and W. Earl Sasser
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      Schlesinger, Leonard A., James Heskett, and W. Earl Sasser. "Achieving Breakthrough Service." Harvard Business Publishing, 1992. Video.
      • 1992
      • Other Teaching and Training Material

      Achieving Breakthrough Service Teleseminar

      By: Leonard A. Schlesinger, James Heskett and W. Earl Sasser
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      Schlesinger, Leonard A., James Heskett, and W. Earl Sasser. "Achieving Breakthrough Service Teleseminar." Harvard Business Publishing, 1992. Video.
      • July–August 1990
      • Article

      The Profitable Art of Service Recovery

      By: C. Hart, J. Heskett and W. Earl Sasser
      Keywords: Profit
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      Hart, C., J. Heskett, and W. Earl Sasser. "The Profitable Art of Service Recovery." Harvard Business Review 68, no. 4 (July–August 1990): 148–156.
      • July 1988
      • Case

      Boston Ballet

      By: W. Earl Sasser and Lucy N. Lytle
      Keywords: Arts; Boston
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      Sasser, W. Earl, and Lucy N. Lytle. "Boston Ballet." Harvard Business School Case 688-114, July 1988.
      • February 1988 (Revised May 1989)
      • Case

      Citicorp Diners Club

      By: W. Earl Sasser and Lucy N. Lytle
      Keywords: Food and Beverage Industry
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      Sasser, W. Earl, and Lucy N. Lytle. "Citicorp Diners Club." Harvard Business School Case 688-078, February 1988. (Revised May 1989.)
      • September 1987 (Revised June 1988)
      • Case

      Lorin Communications Corp.

      By: W. Earl Sasser and Lucy N. Lytle
      Keywords: Communications Industry
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      Sasser, W. Earl, and Lucy N. Lytle. "Lorin Communications Corp." Harvard Business School Case 688-001, September 1987. (Revised June 1988.)
      • March 1987 (Revised October 1993)
      • Case

      Au Bon Pain: The French Bakery Cafe, The Partner/Manager Program

      By: W. Earl Sasser
      In recent years, Au Bon Pain (ABP), a chain of upscale French bakeries/sandwich cafes based in Boston, confronted a set of human resource problems endemic to the fast food industry (i.e., a labor shortage which made it difficult to attract and maintain quality crew... View Details
      Keywords: Motivation and Incentives; Managerial Roles; Retention; Employees; Performance Improvement; Recruitment; Problems and Challenges; Compensation and Benefits; Food and Beverage Industry; Service Industry; Boston
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      Sasser, W. Earl. "Au Bon Pain: The French Bakery Cafe, The Partner/Manager Program." Harvard Business School Case 687-063, March 1987. (Revised October 1993.)
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